Have you ever splurged an absurd amount on something because of a great review or video? I spent $30 on a cookie for my wife’s birthday! That’s the power of user-generated content.

In this week’s episode, we’ll dive deep into user-generated content and user-generated experience and explore how these influence a customer's purchasing decision.

We’ll discuss the importance of making an emotional connection, the pyramid of empathy, why video marketing is so effective, how to transition to a user-generated experience, and more.

Are you curious how you can leverage this marketing strategy for your business?

Tune in now!

Key Takeaways:

Introduction (00:00)

The $30 birthday cookie story (00:44)

User-generated content and empathy in marketing (06:14)

Why video works well as a marketing tool (07:20)

Multiplying your user-generated content (09:17)

From user-generated content to user-generated experience (11:03)

How to create user-generated content (12:49)

Additional Resources:

- Subscribe to my Margin Makers Newsletter here

- Learn how to jumpstart your SaaS business for FREE here

- Connect with Matt Deseno on Facebook and Instagram

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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.