Marketing to The Government Part 2: Turn Your Value Proposition Into Contract Wins
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The federal government spends $10 billion monthly with small businesses. Learn how to position your company to win your share through strategic marketing and relationship-building.
What You'll Learn:
- Craft a value proposition that makes agencies choose you over competitors
- Build agency relationships without or annoying them
- Use GAO and IG reports to find problems you can solve
- Make smart bid/no-bid decisions that protect your win rate
- Leverage mentor-protégé agreements for instant credibility
Bottom Line: Marketing to the government isn't about having a website—it's about demonstrating trust, capability, and value in ways that matter to procurement officers.
Resources: Beta.SAM.gov | GAO Reports | Questions: info@federalpcs.com
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Resources to help you win government contracts including books, digital downloads, templates, checklists, and more.
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- Free resource: Get The 8 Before You Bid, a one-page checklist to print and share—Click Here.
- Go/No-Go toolkit: Get Should We Bid? The Federal Go/No-Go Toolkit, including its AI companion—Click Here. Save 40% on this toolkit with code PODCAST40.
- Books: Get Rick’s government contracting books on Amazon—Click Here.
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© 2026 Rick Porterfield. All rights reserved. Educational information, not legal advice or a guarantee of contract award. Always verify current solicitation requirements.