Why does so much LinkedIn content sound like everyone swallowed the same corporate dictionary?

Recorded live at Ideas Fest, Katie Street is joined by comedian and creator Adam Faulkner to talk about using humour on LinkedIn, building a personal brand and making B2B content people actually want to read.

They take on the posts we all recognise: the “humbled and delighted” announcements, the business lessons from a week on holiday, the overnight success stories and the DMs that open with “quick question”.

Adam shares how comedy sketches about LinkedIn helped him build an audience and win work with brands. Katie and Adam also explore where funny ideas come from, why relatable content gets shared and how to show people what you do without turning every post into a sales pitch.

Chapters 00:00 Why LinkedIn matters for business 07:03 Why humour stands out 17:03 Adam’s most successful LinkedIn content 20:24 Finding your own funny angle 26:24 The LinkedIn posts that make us cringe 36:55 What makes a bad LinkedIn DM? 43:00 Turning engagement into conversations 50:25 Building a personal brand through your work

Subscribe to Marketing in the Madness for more conversations about marketing, content and the people changing how we work.

Audio version available on: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981

Adam Faulkner https://www.linkedin.com/in/adamjfaulkner/

Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/

Marketing in The Madness https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/

Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

In this episode of Marketing in the Madness, Katie Street sits down with Mikayel Vardanyan, Co-Founder and Chief Operating Officer at Picsart, recorded live at HumanX in Amsterdam.

Mika explains how AI is making content creation more accessible and helping marketers turn their ideas into finished work. They explore what this means for creative teams, why video production is seeing such a big shift and how AI agents could help founders and small businesses do more themselves.

They also discuss how content creation connects with distribution, including workflows that generate ads, publish them and use performance data to improve the next round.

00:00 Marketing in the Madness at HumanX 01:32 Meet Mika, Picsart’s Co-Founder and COO 02:44 What should creatives keep control of? 05:42 Turning your creative vision into content 06:48 How AI is opening up video production 08:18 What happens to creative jobs? 11:01 Connecting content creation with distribution 14:14 How Picsart’s AI agents work 15:52 AI tools for founders and small businesses 17:54 Finding inspiration and getting started 18:31 What’s next for Picsart and AI creativity?

Subscribe to Marketing in the Madness for more conversations with Katie Street and the people shaping the future of marketing.

What part of your creative workflow would you hand over to an AI agent? Let us know in the comments.

Can an advert reach the right person without interrupting what they’re doing? AudioMob is building its business around exactly that.

In this episode of Marketing in the Madness, recorded at HumanX in Amsterdam, Katie Street meets Christian Facey, CEO and Co-founder of AudioMob, to explore how AI is changing audio advertising, audience targeting and business growth.

Christian explains how AudioMob lets people keep playing mobile games while audio ads run in the background. He shares how the company uses interactions, such as listening, clicking or muting an advert, to predict audience interests without accessing people’s microphones.

With a network that can reach over a billion people, Christian also explains how AudioMob uses AI to check ads at scale and grow without a proportional increase in headcount.

They discuss the AI “second brain” helping employees prepare for pitches and research potential customers, plus AudioMob’s expansion into podcasts and music streaming.

If you work in marketing or want to understand how businesses are putting AI to work, this episode offers a look inside a company already doing it.

00:00 Marketing in The Madness at HumanX 01:56 How AudioMob’s in-game audio ads work 03:00 AI audience targeting without microphone access 04:04 From Google and Meta to founding AudioMob 05:30 Reaching over a billion people 06:44 Using AI to check ads at scale 07:40 Growing a business with AI 08:28 Building an AI “second brain” 09:13 More content and the human element 09:47 Expanding into podcasts and music streaming 10:15 What inspired Christian at HumanX 12:05 Follow Marketing in the Madness

Subscribe to Marketing in the Madness for more conversations with the people shaping marketing and AI.

Christian Facey hhttps://www.linkedin.com/in/christian-facey/

Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/

Marketing in The Madness https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/

Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

AI can help marketers work faster, but without human judgement, it can also get us to the wrong answer quicker.

Recorded backstage at The Leaders Lab, Katie Street speaks with behavioural science expert Richard Shotton about why understanding human behaviour matters more than ever in the age of AI.

They explore why people often judge creative work more harshly when they know AI was involved, the obvious signs that make AI-generated content feel lazy and why better AI tools can sometimes lead to worse work.

Richard also explains how marketers can use AI effectively while keeping the human experience, intuition and expertise that give the work its value.

In this conversation:

00:00 Why behavioural science still matters 00:21 Using behavioural biases to improve AI 01:15 Why people judge AI-made work more harshly 02:24 How to communicate the value behind AI-assisted work 04:38 Why good AI output starts with a good brief 05:21 Can better AI lead to worse work? 06:35 Will attitudes towards AI-generated content change? 07:48 The key takeaway for marketers

Subscribe to Marketing in the Madness for more honest conversations with the people shaping marketing, technology and business.

Richard Shotton https://www.linkedin.com/in/richard-shotton/

Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/

Marketing in The Madness https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/

Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

What happens when we don’t talk openly and honestly about sex?

Cindy Gallop, founder of MakeLoveNotPorn, joins Katie Street at Cannes Lions to explore how porn became sex education by default and why we need healthier conversations around intimacy, consent and communication.

Cindy also challenges the advertising industry to rethink the aspirations it creates - from outdated relationship stereotypes to unrealistic ideas of what makes someone attractive.

In this conversation:

00:00 Cindy Gallop’s unconventional self-care routine 00:30 Why she launched MakeLoveNotPorn 01:09 When porn becomes sex education 02:22 Promoting consent, communication and healthy sexual values 03:35 Reinventing aspiration through advertising 04:24 Why relationships should be partnerships of equals 06:15 Using humour to challenge relationship stereotypes 07:05 Why the advertising industry needs to talk about sex 07:54 Katie opens up about confidence and intimacy 08:51 Why Gen Z is having less sex 09:43 Building body confidence in the bedroom 10:49 What people really find attractive

Subscribe to Marketing in the Madness for more honest conversations with the people challenging the marketing industry.

Audio version available on: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981

Connect with us: Cindy Gallop LinkedIn: https://www.linkedin.com/in/cindygallop/

Kate Chundy LinkedIn: https://www.linkedin.com/in/katechaundy/

Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/

Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/

Live from Cannes Lions, Katie Street and Kate Chaundy sit down with advertising legend Cindy Gallop - founder of Make Love Not Porn and one of the industry's most fearless, outspoken voices - for a raw, unfiltered conversation you won't want to miss.

In this episode, they open up about:

0:00 - Standing out and dressing to get noticed in a room full of competitors 6:11 - Why she never wanted marriage or children, and why that's a form of self-care 10:55 - Building Make Love Not Porn to fight rape culture and reshape sex education 26:25 - Sexism and ageism she faced as a woman in advertising's "Mad Men" era 31:32 - Sextortion, teen mental health, and why open conversations about sex protect kids 16:36 - Reinventing "aspirational culture" for a new generation of relationships and brands

This is a masterclass in confidence, authenticity, and using your voice to change an industry, recorded live at the Empower Cafe during Cannes Lions.

Subscribe for more interviews with the world's leading marketers, retail experts, and industry disruptors.

Audio version available on: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981

Connect with us: Cindy Gallop LinkedIn: https://www.linkedin.com/in/cindygallop/

Kate Chundy LinkedIn: https://www.linkedin.com/in/katechaundy/

Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/

Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/

In this special Marketing in the Madness episode, Katie Street looks back at her biggest conversations from Shoptalk Europe, Shoptalk Spring and Shoptalk Luxe.

Hear insights from retail, technology and marketing leaders at Adidas, P&G, eBay, Hilton, Google Cloud, Cotswold Outdoor Group, Chalhoub Group, Langham Hospitality Group and Commerce.

From preparing your products for AI search to building a family of AI employees, this episode explores the ideas transforming how brands reach customers and drive growth.

You’ll discover:

• How Cotswold Outdoor achieved a 30% increase in ASICS’ share of revenue through retail media
• Why 60% of Adidas’ revenue comes through B2B channels
• How P&G is preparing its brands to be discovered through AI
• Why pre-loved luxury can introduce consumers to new brands
• How first-party data powers personalisation and predictive marketing
• The luxury travel trends shaping 2026 and beyond
• How AI agents could transform the customer journey

Topics covered:

00:00 - The biggest lessons from Shoptalk 2026 02:23 - Cotswold Outdoor’s retail media results 04:28 - Why B2B drives 60% of Adidas’ revenue 07:11 - How P&G is preparing for AI search 09:25 - eBay and the rise of pre-loved luxury 12:26 - Using first-party data to power AI 15:11 - Hilton’s biggest luxury travel trends 17:53 - Langham’s family of AI employees 21:34 - Preparing product data for agentic commerce 25:44 - Google’s Universal Commerce Protocol explained 27:45 - Join Katie at Shoptalk in Nashville

Subscribe to Marketing in the Madness for more conversations about retail, marketing, AI, technology and the future of commerce.

Shoptalk FALL 2026 is already shaping up to be HUGE.

If retail, tech and innovation sit anywhere in your world, now's the time to get your ticket and get it in the diary here: https://hubs.la/Q04rPP6v0

Audio version available on: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981

Connect with us: Jamie Kristow https://www.linkedin.com/in/jamiekristow/

Siddharth Roy https://www.linkedin.com/in/siddharthroy2010/

Rob Manhoudt https://www.linkedin.com/in/rob-manhoudt-3715b41/

Kirsty Keoghan https://www.linkedin.com/in/kirsty-keoghan-05464517/

Amit Manghnani https://www.linkedin.com/in/amitkeswanim/

Candice D’Cruz https://www.linkedin.com/in/candicedcruz/

Sean Seah https://www.linkedin.com/in/seanseah/

Sharon Gee https://www.linkedin.com/in/sharongeenyc/

Kapil Dabi https://www.linkedin.com/in/kapildabi/

Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/

Marketing in the Madness https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/

Did you know that around 60% of Adidas’ revenue comes through B2B channels?

In this episode of our Shoptalk Europe series, Katie Street sits down with Siddharth “Sid” Roy, Director of Product at Adidas to unpack the huge wholesale engine behind one of the world’s most recognisable consumer brands.

Sid explains how Adidas manages its B2B ecosystem across major retailers, independent stores and digital wholesale platforms, why B2B remains such an important part of the business and how the brand balances wholesale growth with its direct-to-consumer experience.

They also explore how AI is beginning to change retail from the inside out - from natural-language product search and smarter product management to agentic commerce, enterprise AI costs and the challenge of knowing which new technologies are actually worth investing in.

In this episode:

01:23 Sid Roy’s role at Adidas 02:39 What B2B looks like inside Adidas 04:38 How Adidas works with wholesale retailers 06:19 B2B vs B2C product strategy 07:37 Creating retailer-exclusive products 08:30 How product and marketing work together 09:48 Choosing the right retail partners 10:42 Natural-language search in B2B retail 11:16 How Adidas is approaching AI 13:22 Why the end consumer still comes first 15:20 Sid’s biggest Shoptalk Europe takeaways 16:51 Understanding the economics of AI 17:14 Which LLM should businesses use? 18:30 The rise of agentic commerce 19:34 Where AI is getting its retail information 20:20 What’s next for Shoptalk

Subscribe for more conversations with marketing leaders exploring AI, ecommerce, retail media, digital transformation and the future of brand building.

Shoptalk FALL 2026 is already shaping up to be HUGE.

If retail, tech and innovation sit anywhere in your world, now's the time to get your ticket and get it in the diary here: https://hubs.la/Q04rPP6v0

Subscribe to the podcast: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981

Connect with us: Siddharth Roy LinkedIn: https://www.linkedin.com/in/siddharthroy2010/

Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/

Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/