Why does so much LinkedIn content sound like everyone swallowed the same corporate dictionary?

Recorded live at Ideas Fest, Katie Street is joined by comedian and creator Adam Faulkner to talk about using humour on LinkedIn, building a personal brand and making B2B content people actually want to read.

They take on the posts we all recognise: the “humbled and delighted” announcements, the business lessons from a week on holiday, the overnight success stories and the DMs that open with “quick question”.

Adam shares how comedy sketches about LinkedIn helped him build an audience and win work with brands. Katie and Adam also explore where funny ideas come from, why relatable content gets shared and how to show people what you do without turning every post into a sales pitch.

Chapters 00:00 Why LinkedIn matters for business 07:03 Why humour stands out 17:03 Adam’s most successful LinkedIn content 20:24 Finding your own funny angle 26:24 The LinkedIn posts that make us cringe 36:55 What makes a bad LinkedIn DM? 43:00 Turning engagement into conversations 50:25 Building a personal brand through your work

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Audio version available on: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981

Adam Faulkner https://www.linkedin.com/in/adamjfaulkner/

Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/

Marketing in The Madness https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/

Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

In this episode of Marketing in the Madness, Katie Street sits down with Mikayel Vardanyan, Co-Founder and Chief Operating Officer at Picsart, recorded live at HumanX in Amsterdam.

Mika explains how AI is making content creation more accessible and helping marketers turn their ideas into finished work. They explore what this means for creative teams, why video production is seeing such a big shift and how AI agents could help founders and small businesses do more themselves.

They also discuss how content creation connects with distribution, including workflows that generate ads, publish them and use performance data to improve the next round.

00:00 Marketing in the Madness at HumanX 01:32 Meet Mika, Picsart’s Co-Founder and COO 02:44 What should creatives keep control of? 05:42 Turning your creative vision into content 06:48 How AI is opening up video production 08:18 What happens to creative jobs? 11:01 Connecting content creation with distribution 14:14 How Picsart’s AI agents work 15:52 AI tools for founders and small businesses 17:54 Finding inspiration and getting started 18:31 What’s next for Picsart and AI creativity?

Subscribe to Marketing in the Madness for more conversations with Katie Street and the people shaping the future of marketing.

What part of your creative workflow would you hand over to an AI agent? Let us know in the comments.

Can an advert reach the right person without interrupting what they’re doing? AudioMob is building its business around exactly that.

In this episode of Marketing in the Madness, recorded at HumanX in Amsterdam, Katie Street meets Christian Facey, CEO and Co-founder of AudioMob, to explore how AI is changing audio advertising, audience targeting and business growth.

Christian explains how AudioMob lets people keep playing mobile games while audio ads run in the background. He shares how the company uses interactions, such as listening, clicking or muting an advert, to predict audience interests without accessing people’s microphones.

With a network that can reach over a billion people, Christian also explains how AudioMob uses AI to check ads at scale and grow without a proportional increase in headcount.

They discuss the AI “second brain” helping employees prepare for pitches and research potential customers, plus AudioMob’s expansion into podcasts and music streaming.

If you work in marketing or want to understand how businesses are putting AI to work, this episode offers a look inside a company already doing it.

00:00 Marketing in The Madness at HumanX 01:56 How AudioMob’s in-game audio ads work 03:00 AI audience targeting without microphone access 04:04 From Google and Meta to founding AudioMob 05:30 Reaching over a billion people 06:44 Using AI to check ads at scale 07:40 Growing a business with AI 08:28 Building an AI “second brain” 09:13 More content and the human element 09:47 Expanding into podcasts and music streaming 10:15 What inspired Christian at HumanX 12:05 Follow Marketing in the Madness

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Christian Facey hhttps://www.linkedin.com/in/christian-facey/

Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/

Marketing in The Madness https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/

Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/