Can AI do 90% of your job?

Maybe.

But the last 10% - story, judgment, and real human connection - is where careers are won.

In this conversation with Chris Croft, we get honest about using AI boldly without losing your voice, why brand polish matters less than authenticity, and why people skills are the new moat.

What we cover:

- Authenticity > aesthetics: Your studio and brand can change; what audiences trust is you, open and honest on camera.

- Agentic AI is here: From bookings to cold calls, AI will eat routine work so double down on the human bits: rapport, influence, leadership.

- The “20 ideas” creativity workout: Push past the obvious; ideas #15–20 often contain the gold. Then let AI add another 20 to spark what you missed.

- Where AI shines (and doesn’t): Great for ideation, structure, and pros/cons, you still choose, tell the story, and add the edge audiences remember.

- AI music is fun, not Dylan: Tools like Suno can make catchy songs, but originality and lived nuance still belong to humans.

- Aim for the top 30%: If you’re in that tier for creativity and people skills, you’ll outperform today’s AI and tomorrow’s.

If you’re a marketer, creator, trainer, or leader, this episode gives you a practical playbook for partnering with AI while staying unmistakably you. Expect candid examples, a few laughs, and a clear path to staying valuable as tech races ahead.

If this resonated, hit the notification bell to stay tuned for upcoming episodes!

Welcome to Marketing the Madness - live from Shoptalk Europe (once again)!

In this episode, Katie Street sits down with Pierric Duthoit, Chief Digital Officer at Coty, the powerhouse behind some of the world’s most iconic beauty and fragrance brands, including Gucci, Burberry, Calvin Klein, Kylie Cosmetics, and CoverGirl!

Together, they dive into the future of social commerce in beauty and retail, exploring how Coty is using influencer marketing and advocacy to build real trust and drive conversion.

Pierric opens up about what it takes to create global campaigns that resonate, why fragrance and skincare are becoming major players in online shopping, and how data, insights, and trend-spotting keep Coty ahead of the curve.

He also shares fascinating stories about Coty’s work with both mega-influencers and micro-creators, the brand’s approach to staying ahead of trends like the vanilla fragrance craze, and why social commerce is more than just a trend, it’s fast becoming the future of digital retail strategy.

If you’re in beauty, retail, or marketing, this conversation is packed with insights you won’t want to miss.

Don't forget to join us at ShopTalk Luxe in Abu Dhabi, 27–29 January 2026, to connect with global retail leaders that are breaking through the noise and explore the future of brand, creativity, and commerce.

Get your ticket now: https://luxe.shoptalk.com/

Pierric Duthoit

https://www.linkedin.com/in/pierricduthoit/

Katie Street

https://www.linkedin.com/in/katiestreet/

https://www.instagram.com/streetmate/

Street Agency

https://street.agency/

https://www.instagram.com/street.agency/

https://www.linkedin.com/company/streetagency/