If you've used social media for any period of time, you've probably realized that simply posting about your work doesn't just lead to sales on its own. The thing is, there's a strategy behind social media posts that sell, and without it, you're posting and spending your time on something that isn't going to change your business.

That's why I've been working on a framework for years, based on my own experience selling tens of thousands of books and working with thousands of creatives. I call it the Sell-Through Sequence!

It's easy to follow and just two parts, but it changes everything about how you post on social media.

I put it all into my brand-new course called The Sold-Out Creative, and this week to celebrate its launch, I've got a special offer for you! Get all the details and instant access to the program here: https://www.marketingbyshelby.com/the-sold-out-creative

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What if your email list was making sales for you, even on the days you don't post, don't show up, and don't think about marketing at all? That's what a well-built email automation system does. And Brevo is the tool to help you do just that! Check out Brevo, an intuitive, easy-to-use tool for your email marketing and get 50% off with my code BYSHELBY50: http://get.brevo.com/byshelby

In this video I'm walking you through everything email automation, from the very first email a beginner should set up, all the way to the advanced sequences that turn a cold subscriber into a loyal buyer, completely on autopilot.

This one goes from beginner to advanced so whether you've never sent an automated email in your life or you already have a welcome email running and want to know what comes next, there's something here for you.

In this video:— The welcome email: what it should say — The welcome sequence: how to turn a new subscriber into someone who wants to buy and stick around— The evergreen sequence: the automation that sells your work around the clock without you touching it— Segmentation: the more advanced strategy that makes sure the right people get the right emails at the right time— A behind-the-scenes example of setting this up in minutes!

Want more lead magnet ideas? Check out these past videos on email marketing:

How to Grow Your Email List in 2026: https://youtu.be/Yv0q7GLrV-A?si=dy63yZeMJLKmGR4W

2026 Guide to Email Newsletters: https://youtu.be/r8q5T4Z9TbI?si=gpyahot-KzvT16k5

Want to dive even deeper?

📩 Emails That Make Sales is my step-by-step course for creatives. It covers WHAT to say in your emails to make sales, with 20 plug and play templates so you have 6 months of weekly emails covered. https://marketingbyshelby.com/emails-that-make-sales

CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie

JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt

If you've ever sat down at a blank page trying to think of what to post this week on social media as an author, artist, or creative, this video is going to help you solve that problem... for this week at least! If you want this problem solved every week, join the Creative's Content Club, open for enrollment now through August 12!

https://marketingbyshelby.com/clubWe haven't been open to new members since April, so this is truly the time to join us for:

- a monthly content calendar with templates every single month designed for authors and artists- weekly email templates- our new content kitchen app, which personalizes your content with the click of a button- access to our community FB group where I am there as your marketing sidekick to answer your questions, and review your content each month- or consider joining my new tier, Club Catalyst, for 1:1 support, personalized strategy and more every month

Join us here by August 12! https://marketingbyshelby.com/club