The end of the year is one of the biggest sales opportunities creatives have — and most authors, artists, and makers let it pass without a real plan. In this video I'm giving you five specific things you can do right now, before December, to boost your sales and finish the year strong. These are not complicated strategies. They are intentional ones — and that is exactly what this season calls for.

In this video:— How to collaborate with someone in your niche to reach a brand new warm audience— Why right now is the best possible time to create a new lead magnet and grow your email list— How to experiment with hooks and use audience research to make your content work harder in Q4— How to create a seasonal limited offer or bundle that gives buyers the perfect reason to say yes— Why showing up consistently in email between now and December will do more for your sales than any single viral post

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JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt

ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing!

If you've used social media for any period of time, you've probably realized that simply posting about your work doesn't just lead to sales on its own. The thing is, there's a strategy behind social media posts that sell, and without it, you're posting and spending your time on something that isn't going to change your business.

That's why I've been working on a framework for years, based on my own experience selling tens of thousands of books and working with thousands of creatives. I call it the Sell-Through Sequence!

It's easy to follow and just two parts, but it changes everything about how you post on social media.

I put it all into my brand-new course called The Sold-Out Creative, and this week to celebrate its launch, I've got a special offer for you! Get all the details and instant access to the program here: https://www.marketingbyshelby.com/the-sold-out-creative

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What if your email list was making sales for you, even on the days you don't post, don't show up, and don't think about marketing at all? That's what a well-built email automation system does. And Brevo is the tool to help you do just that! Check out Brevo, an intuitive, easy-to-use tool for your email marketing and get 50% off with my code BYSHELBY50: http://get.brevo.com/byshelby

In this video I'm walking you through everything email automation, from the very first email a beginner should set up, all the way to the advanced sequences that turn a cold subscriber into a loyal buyer, completely on autopilot.

This one goes from beginner to advanced so whether you've never sent an automated email in your life or you already have a welcome email running and want to know what comes next, there's something here for you.

In this video:— The welcome email: what it should say — The welcome sequence: how to turn a new subscriber into someone who wants to buy and stick around— The evergreen sequence: the automation that sells your work around the clock without you touching it— Segmentation: the more advanced strategy that makes sure the right people get the right emails at the right time— A behind-the-scenes example of setting this up in minutes!

Want more lead magnet ideas? Check out these past videos on email marketing:

How to Grow Your Email List in 2026: https://youtu.be/Yv0q7GLrV-A?si=dy63yZeMJLKmGR4W

2026 Guide to Email Newsletters: https://youtu.be/r8q5T4Z9TbI?si=gpyahot-KzvT16k5

Want to dive even deeper?

📩 Emails That Make Sales is my step-by-step course for creatives. It covers WHAT to say in your emails to make sales, with 20 plug and play templates so you have 6 months of weekly emails covered. https://marketingbyshelby.com/emails-that-make-sales

CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie

JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt