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🔵 Our Healthcare Web Agency: MMG Studio: https://www.mmg.studio

Put your hand over the logo on most healthcare websites and you can't tell one practice from another. Matt Lee, managing director and co-founder of Strategy Collective, works with more than 30 private equity-backed healthcare platforms, and he says that sameness is about to get expensive. He breaks down why healthcare brands play it so safe, how to measure marketing against the schedule instead of the ad platform, and why phone number matching only gets you part of the way to real attribution. He also shares how Strategy Collective grew from two partners managing freelancers to a 55-person in-house team, and how they use AI as the brain of the agency without replacing people.

CONNECT WITH MATT
🌐 Website: https://www.strategyco.com
💼 LinkedIn: https://www.linkedin.com/in/matthewtlee/

CONNECT WITH ANDY
🌐 Website: https://www.mmg.studio
💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/
📸 Instagram: https://www.instagram.com/mindfulmilligan/

TIMESTAMPS
00:00 - Intro
00:41 - From agency partner to CMO to founder
01:33 - The board member who opened the door to PE healthcare
05:09 - Why they started as a collective of freelancers
06:00 - Scaling a vet group from 75 to 1,000+ locations
07:57 - Getting burned, then building a 55-person team in-house
10:10 - "It's not saving us people"
12:48 - Building the brain of the agency with AI
16:46 - Be the conductor, not the instrument
18:07 - How AI changed the way he answers RFPs
20:07 - Why every healthcare brand looks the same
21:45 - Outcompeting the doctor across the street
24:46 - The hardest problem in healthcare attribution
25:55 - Why phone number matching fails
27:37 - Booked, showed, paid: staging attribution
32:45 - Measure the schedule, not the ad platform
34:00 - "Physician-led" isn't a differentiator anymore
34:25 - How to use humor in healthcare marketing

TEAM

🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/

🎥 Production // MMG Design: https://www.mmgdesign.net/

Got a question about job search, careers, or marketing? Submit it for a future Q&A: https://tally.so/r/A7ZYql

In this solo Q&A episode, Andy Milligan answers the questions marketers have been sending him about building a personal brand, getting referrals, and landing jobs before they're posted. He breaks down why posting your work isn't enough, how to keep your voice in a sea of templated LinkedIn content, and how to make your resume, LinkedIn, and portfolio tell one consistent story. Then he builds and strategizes in public, sharing real cold outreach conversion numbers, a sales call that didn't close, and the brand stats he tracks to grow his business.

CONNECT WITH ANDY

🌐 Website: https://www.mmgdesign.net/

💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/

📸 Instagram: https://www.instagram.com/mindfulmilligan/

TIMESTAMPS

00:00 - Intro

02:17 - I did $26K last month as a solo marketer

04:14 - Nobody cares about your first post (and that's fine)

05:37 - The two-step move that built my entire business

07:28 - The post type that makes people trust you faster

08:05 - $350K from a channel with almost no subscribers

08:25 - Every LinkedIn post sounds the same. Here's the fix.

10:53 - Never gotten a job through someone you know?

14:13 - How to find jobs before they're posted

16:40 - Why I'd never use the Open to Work banner

17:02 - Your resume, LinkedIn, and portfolio are telling 3 different stories

20:25 - What happens when someone Googles you

24:17 - 30 cold videos, 2 sales calls, 0 closes (yet)

27:41 - Every brand stat I track, live

TEAM

🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/

🎥 Production // MMG Design: https://www.mmgdesign.net/