⚡️ Columbus Marketing Community: https://columbusmarketing.org

Andy just hosted his first in-person marketing event in Columbus, and this episode is the full, honest post-mortem. He breaks down every number: who he invited, who showed up, what it cost, and what he'd do differently. If you've ever thought about hosting your own event or building a local community around your brand, this is the real math behind doing it for the first time.

CONNECT WITH ANDY
🌐 Website: https://www.mmgdesign.net/
💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/
📸 Instagram: https://www.instagram.com/mindfulmilligan/

TIMESTAMPS

00:00 Introduction
01:34 Venue and Logistics
03:50 The Numbers: People
06:45 The Numbers: Cost
10:27 Time and Overall Expense
12:11 Wins and Successes
17:18 Lessons and Improvements
21:06 Follow-Up and Feedback
27:37 Next Steps and Conclusion

TEAM
🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/
🎥 Production // MMG Design: https://www.mmgdesign.net/

⚡️ High-Converting Websites Visual Swipe File: https://www.mmgdesign.net/visualswipefile

Dr. Lillian Liang Emlet has spent 20 years in critical care medicine and is still practicing today. After a pandemic-driven reckoning forced her to confront her own burnout, she founded Transforming Healthcare Coaching to help other healthcare leaders name what's actually happening to them at work. In this episode, we trace her path from a pre-med kid pushed toward medicine to an ICU physician and executive coach, and dig into why burnout is a workplace problem rather than a personal failing. If you lead people in a high-stakes environment, healthcare or otherwise, this one is worth your time.

CONNECT WITH LILLIAN

🌐 Website: https://transforminghealthcarecoaching.com/

💼 LinkedIn: https://www.linkedin.com/in/lillian-liang-emlet-transforming-healthcare-coaching/

CONNECT WITH ANDY

🌐 Website: https://www.mmgdesign.net/

💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/

📸 Instagram: https://www.instagram.com/mindfulmilligan/

TIMESTAMPS

00:00 Recording rituals and pre-show nerves

02:24 What actually got Lillian into medicine

05:31 20 years in critical care and the move from ER to ICU

06:50 The pandemic reckoning that led to coaching

08:36 Being coached for the first time and not knowing yourself at 40

10:09 Linear vs. curvilinear career paths

12:04 What clinical teaching taught her about coaching

15:23 Burnout is a system problem, not a personal one

15:50 The real numbers behind healthcare burnout

18:23 What burnout actually feels like day to day

20:45 You are more than your output

22:53 Why community exists and the loneliness problem

27:35 What separates a thriving community from one that fizzles

30:26 Free community as a top-of-funnel offering

33:42 Why success looks different for a new grad vs. a 20-year veteran

36:19 Where to find Lillian

TEAM

🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/

🎥 Production // MMG Design: https://www.mmgdesign.net/

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Dr. Kristina Medvedeva is an Assistant Professor of Marketing at Otterbein University who spent nearly a decade as a marketing practitioner at companies like IKEA and Deutsche Post DHL before stepping into academia. In this episode, she and Andy dig into what's really changing in higher ed, why AI is both the great equalizer and the great trap for marketers, and how she's rebuilding her curriculum around critical thinking instead of prompt writing. If you're trying to figure out how to stay marketable, hire smarter, or make sense of what a marketing degree is actually worth in 2026, this conversation gives you a straight answer.

CONNECT WITH KRISTINA

🌐 Website: https://www.otterbein.edu/profiles/kristina-medvedeva/

💼 LinkedIn: https://www.linkedin.com/in/kristina-s-medvedeva/

CONNECT WITH ANDY

🌐 Website: https://www.mmgdesign.net/

💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/

📸 Instagram: https://www.instagram.com/mindfulmilligan/

TIMESTAMPS

00:00 - Intro

00:36 - Six degrees, four languages, three countries

03:15 - Why she left the industry to teach

05:56 - Nine years teaching, fifteen years as a student

06:53 - What's actually changed in higher ed

13:02 - The real ROI question every student should ask

16:03 - Is US business education really the best in the world

20:17 - How she keeps her curriculum from going stale

23:43 - What makes a marketing student marketable

28:27 - Why every marketer has to be AI literate

32:37 - The advantage, and disadvantage, of AI: everybody can use it

36:28 - Why she still grades you, not the AI

42:33 - The wrong way to pick a career based on AI

45:09 - Her honest advice for anyone considering college

TEAM

🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/

🎥 Production // MMG Design: https://www.mmgdesign.net/

🤝 Powered by // AMA Columbus: https://amacolumbus.org