『Marketing by Design』のカバーアート

Marketing by Design

Marketing by Design

著者: Andy Milligan
無料で聴く

概要

Marketing by Design is a narrative spotlight show for high-performing marketers and founders on how to drive real business results with design, branding, and strategy. Powered by the Columbus Chapter of the American Marketing Association, we explore how smart design and intentional strategy helps businesses stand out, earn trust, and convert the right customers.Andy Milligan マーケティング マーケティング・セールス 経済学
エピソード
  • How Creative Marketers will Win in the Age of AI
    2026/01/22

    ⚡️ High-Converting Websites Visual Swipe File: ⁠https://www.mmgdesign.net/visualswipefile⁠


    Brandon Triola is building a blueprint for creatives who want to thrive — not panic — as AI reshapes the industry. In this episode, Brandon breaks down why talent alone doesn’t create career security, how to increase your value (even if you’re early), and why most creatives hit a ceiling when they tie their income to hours. We also talk confidence, humility, and the mindset shifts that separate creatives who get stuck from creatives who become the trusted voice in the room. Brandon also shares updates on his upcoming book, Save The Creatives, and how he’s thinking about the next decade of creative work.


    Key takeaways:

    - Why “talent is table stakes” now

    - How to build a clear vision for your creative career

    - The real reason creatives get cut first in downturns

    - How to become more valuable (not just more skilled)

    - Why confidence is a practice you can learn


    CONNECT WITH BRANDON

    Website: ⁠https://www.brandontriola.com/⁠

    LinkedIn: ⁠https://www.linkedin.com/in/brandon-triola-b4793957/⁠

    Forrest Co: ⁠https://www.forrest-co.com/⁠

    Book waitlist: ⁠https://brandontriola.com/book⁠

    Speaking: ⁠https://brandontriola.com/speaking⁠

    Instagram: ⁠https://instagram.com/brandontriola⁠


    CONNECT WITH ANDY

    Website: ⁠https://www.mmgdesign.net/⁠

    LinkedIn: ⁠https://www.linkedin.com/in/mmgdesign/⁠

    Instagram: ⁠https://www.instagram.com/mindfulmilligan/⁠


    TIMESTAMPS


    00:00 - Why Brandon started writing Save The Creatives

    02:48 - Talent is now a commodity (AI reality check)

    07:19 - The traits that make creatives indispensable

    14:06 - Executives are just as unsure as interns

    16:08 - The goal isn’t less fear — it’s being the one they call

    21:27 - Vision: the cure for creative career anxiety

    27:27 - Why creatives are seen as a cost center

    32:09 - The dollars-for-hours ceiling (and how to escape it)

    40:08 - You attract the value you believe you have

    42:46 - Book launch details + endorsements + Created Con


    TEAM

    🎙 Host // Andy Milligan: ⁠https://www.linkedin.com/in/mmgdesign/⁠

    🎥 Production // MMG Design: ⁠https://www.mmgdesign.net/⁠

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    48 分
  • Why marketers grow faster inside strong communities
    2026/01/20

    ⚡️ High-Converting Websites Visual Swipe File:

    ⁠⁠https://www.mmgdesign.net/visualswipefile⁠


    What if the fastest way to grow your marketing career isn’t another tool or certification…


    but community?


    In this episode of Marketing by Design, Andy sits down with Meredith Dennis, Founder of Compression Marketing and President of the AMA Phoenix Chapter, to break down how marketing communities become real career accelerators.


    Meredith shares how she moved from passive participation to leadership, why simplifying marketing is critical in B2B and healthcare, and how human-centered thinking creates sustainable growth and even in regulated, complex environments.


    🔗 CONNECT WITH MEREDITH

    🌐 Website: https://www.compressionmarketing.co/

    💼 LinkedIn: https://www.linkedin.com/in/meredithdennis/

    📸 Instagram: https://www.instagram.com/themeredithdennis/


    🔗 CONNECT WITH ANDY

    🌐 Website: https://www.mmgdesign.net/

    💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/

    📸 Instagram: https://www.instagram.com/mindfulmilligan/


    ⏱ TIMESTAMPS

    00:00 – Intro

    02:22 – Why relationships beat resources

    13:31 – AMA leadership ≈ running a business

    22:54 – The human behind every metric

    29:10 – What freedom really looks like as a founder

    33:12 – Creating “aha moments” through marketing


    🎙 TEAM

    🎤 Host // Andy Milligan

    https://www.linkedin.com/in/mmgdesign/


    🎥 Production // MMG Design

    https://www.mmgdesign.net/


    🤝 Powered by // American Marketing Association Columbus

    https://amacolumbus.org/


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    39 分
  • Meet The Copywriter Who Can Read Your Client’s Minds
    2026/01/13

    ⚡️ High-Converting Websites Visual Swipe File:

    ⁠⁠https://www.mmgdesign.net/visualswipefile⁠


    Stacy Eleczko explains how she uses LinkedIn as a real networking platform, not a content treadmill.


    We talk about staying bold without losing empathy, building relationships through comments and DMs, and why writing your own website copy is so hard when you’re too close to your business.


    You’ll also learn how testimonials become your best messaging research and a repeatable source of content ideas.


    Key takeaways

    • How to be bold without being harmful
    • A simple daily LinkedIn engagement rhythm
    • Turning reactions into real relationships
    • Why positioning comes before copy
    • How testimonials unlock stronger messaging


    Timestamps

    00:26 - Bold takes + empathy filter

    04:08 - The “one step behind you” mindset

    05:45 - Writing your own website copy is brutal

    06:53 - “You edited yourself out” (the copy mistake)

    09:26 - Positioning before copy

    19:34 - Time limits + daily LinkedIn rhythm

    21:00 - Turning reactions into relationships

    24:13 - Getting better testimonials

    25:20 - Competitor testimonials: secret research

    33:34 - Scaling without becoming an agency


    Connect with Stacy

    Website: https://stacyeleczko.com/

    LinkedIn: https://www.linkedin.com/in/copybystacy/


    Connect with Marketing by Design

    Highest Converting Websites Visual Swipe File (Notion Template):

    https://www.mmgdesign.net/visualswipefile


    Host: Andy Milligan – https://www.linkedin.com/in/mmgdesign/


    Instagram: https://www.instagram.com/mindfulmilligan/


    Website: https://www.mmgdesign.net/


    Production by MMG Design: https://www.mmgdesign.net/


    Help us grow

    If this episode helped you, please rate and review Marketing by Design on Apple Podcasts and Spotify.


    TEAM

    🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/


    🎥 Production // MMG Design: https://www.mmgdesign.net/

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    42 分
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