Marketing shouldn’t just create attention.

It should create revenue.

For growing brands, the real opportunity is turning marketing into a system that attracts the right customers, creates demand, and produces measurable business results.

In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Conrad O’Connell, Founder of BuildUp Bookings.

Conrad has been a thought leader in vacation and short-term rental marketing for more than a decade. Since founding BuildUp Bookings in 2016, he and his team of 20+ marketers have worked with more than 300 vacation rental brands and clients, providing industry-specific marketing solutions for hosts, owners, and property managers. He is also co-host of the Heads in Beds Show podcast and author of Mastering Vacation Rental Marketing.

🎙️ Hosted by Tullio Siragusa

🎧 Produced by Martha Huerta

🧭 In this episode, we explore:

• Turning marketing into a true revenue engine

• Creating marketing strategies that attract the right customers

• Connecting marketing activity to measurable business results

• Lessons from scaling marketing across hundreds of vacation rental brands

🎧 If you’re ready to move beyond marketing as a cost center and make it a true driver of revenue, this conversation offers practical insight into building marketing strategies that deliver results.