Marketing Updates, AI Search Leads, Free vs. Paid Consults and a Sleep Experiment
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Marketing Updates, AI Search Leads, Free vs. Paid Consults and a Sleep Experiment
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Josh shares a business and personal update after getting over a cold linked to his daughter starting daycare. On the business side, he discusses focusing on marketing for his law firm through content, social media, SEO, organic strategy, and continued testing of Google Ads and other ad platforms, plus the emerging importance of showing up in AI search results after receiving leads from tools like ChatGPT or Claude.
He notes early October has been quieter after a busy August and September, and he debates offering free consultations due to a high no-show rate despite generating some paid clients, comparing results with paid consults and improved vetting.
Personally, he describes using AI to improve sleep by adjusting evening fluids, electrolytes, magnesium and glycine, and trying legs-up before bed. He also updates on reading, including starting the Rockefeller biography “Titan.”
00:00 Life Update Intro 00:28 Marketing and SEO Focus 01:35 AI Search Leads 02:22 Weekly Podcast Plan 03:00 Free vs Paid Consults 06:30 AI Sleep Experiments 11:12 Books and Reading Update 13:10 Wrap Up and Feedback