What if I told you that traditional SEO is no longer enough? That your content could be top-notch, your keywords dialled in, and yet, still invisible where your audience actually spends their time? Welcome to the era of Search Everywhere.

Today, we’re unpacking one of the biggest shifts in digital marketing strategy: the transformation from search engine optimisation to what I like to call 'Search Everywhere Optimisation.'

It’s no longer just about ranking on Google. Discoverability today stretches across YouTube, LinkedIn, Instagram, TikTok, Amazon—even within the feeds and internal search bars of every major platform. And the rules of the game? They’re changing fast.

In this episode, we’re going deep. We’ll trace where SEO started, how it's evolved, and why marketers need to rethink their entire approach to visibility. By the end, you'll walk away with practical strategies to ensure your brand shows up where your audience is actually looking.

Back in the early days of the internet, SEO was pretty straightforward—almost crude, really. If you wanted to rank on a search engine, you stuffed your page with keywords, loaded up on backlinks, and hoped no one noticed your white text on a white background. It was the digital Wild West.

But then came the era of Google dominance. With it, a steady stream of algorithm updates—Panda, Penguin, Hummingbird—each one refining how search engines understood content. Suddenly, quality mattered. Relevance mattered. And so did user experience.

We saw mobile-first indexing become the norm. Page speed, site structure, and content depth started to influence rankings. Marketers shifted focus from just 'keywords' to intent. SEO matured into a discipline that required real strategy—grounded in empathy for how users search and what they expect to find.

But here’s the thing: while all eyes stayed fixed on Google’s SERPs, a quiet revolution was brewing elsewhere. People weren’t just searching on search engines anymore—they were discovering through social feeds, app stores, marketplaces, and more. The path to content was fragmenting.

That’s where we find ourselves today: at the edge of a new frontier. The old SEO rules? Still relevant—but only as part of a much bigger picture.

'Search Everywhere Optimisation' is a mindset shift. Instead of focusing solely on Google, we start thinking holistically about discoverability. It's about understanding that people are searching—actively or passively—on platforms far beyond a single search bar.

The Pursuit Agency

Did you know, there are 5.9 million SMEs totally stuck with their marketing. And with MyMarketr.io, that ends now!

Tired of juggling tools, guessing strategies, or wasting time on content that goes nowhere? MyMarketr.io gives you the only thing you need to grow: Results, without the agency price tag.

Summary

In this episode of Marketing Unzipped, Rob Curtis delves into the principles of legendary marketer David Ogilvy. The discussion covers Ogilvy's unique background, his customer-first philosophy, the importance of research, and the need for clarity in marketing. Curtis emphasizes that Ogilvy's timeless strategies can be applied by anyone, regardless of their business size, to create effective marketing that resonates with audiences.

Takeaways

Ogilvy's approach is still relevant for modern marketers.
Respecting the customer is key to effective marketing.
Headlines are crucial; they should capture attention immediately.
Research should inform all marketing decisions, not guesswork.
Clarity in messaging builds trust with the audience.
Marketing should focus on benefits, not just features.
Avoid jargon; speak in plain language that resonates.
Testing and iteration are essential for successful campaigns.
Ogilvy's principles can be applied by businesses of any size.
Marketing should be about helping customers make decisions.

The Pursuit Agency

Did you know, there are 5.9 million SMEs totally stuck with their marketing. And with MyMarketr.io, that ends now!

Tired of juggling tools, guessing strategies, or wasting time on content that goes nowhere? MyMarketr.io gives you the only thing you need to grow: Results, without the agency price tag.

In this episode of Marketing Unzipped we talk about the Conversion Rate Conundrum!

What if I told you your website might be bleeding potential customers—and you don’t even know it?

You’ve done the work. The ads are running. Your SEO’s firing. Traffic is coming in.

And yet… conversions are nowhere near where they should be. Sound familiar?

If you’ve ever stared at your analytics wondering why visitors aren’t turning into leads—or worse, into customers—this episode is for you. We’re going to break down eight key reasons why your website may not be converting and, more importantly, what you can do about it.

The eight reasons that we cover today include:
1.You’re attracting the wrong traffic. A common misconception is the belief that more traffic automatically leads to more conversions. While increasing website visitors is essential, it's the quality of that traffic that truly matters!
2.You’re using the wrong marketing channels. Building upon the importance of quality traffic, we’ll explore the significance of selecting the appropriate marketing channels. Even with a well-defined target audience, using the wrong platforms can hinder your conversion efforts.
3.Your value proposition isn’t clear. We delve into the concept of the value proposition and its critical role in conversion optimization. A compelling value proposition clearly communicates the unique benefits your product or service offers, distinguishing you from competitors.
4.Your site doesn’t build enough trust. It’s one of the most underestimated components of conversion—yet it’s absolutely foundational.
5.Your load times are too slow. Site speed has a direct, measurable impact on conversion rates. A delay of just one second can reduce conversions by up to 7%, according to HubSpot.
6.Your conversion path is confusing. Even with all the right elements, if your site’s navigation or conversion path is confusing, you’re putting unnecessary barriers in the way.
7.Your CTAs are too weak. The final nudge. The closer. And yet, so often, they’re an afterthought.
8.You’re not following up effectively. Even if someone converts—downloads a guide, signs up for a free trial, or books a call—the journey doesn’t end there. And if you don’t follow up effectively, all that effort to get the conversion might still go to waste.

So, get comfy, grab a notebook and get comfy while you learn about why your website content isn’t converting for you!

The Pursuit Agency

Did you know, there are 5.9 million SMEs totally stuck with their marketing. And with MyMarketr.io, that ends now!

Tired of juggling tools, guessing strategies, or wasting time on content that goes nowhere? MyMarketr.io gives you the only thing you need to grow: Results, without the agency price tag.

Welcome to the latest episode of Marketing Unzipped. Today we’re talking all about content marketing!

Everywhere we look, we're bombarded with content. From social media posts to blog articles, podcasts to videos, it's absolutely everywhere. But here's the thing - while everyone's talking about content marketing, very few truly understand its power and potential. Today, we're going to change that.

Today's content marketing ecosystem is vastly different, primarily due to three major shifts:
1.The Digital Revolution: Content is no longer confined to print. We've moved from magazines and newspapers to websites, blogs, social media, podcasts, and video platforms.
2.The Attention Economy: We're not just competing with direct business competitors anymore - we're competing with Netflix, TikTok, and every other source of entertainment and information for our audience's attention.
3.The AI Revolution: Artificial Intelligence has transformed how we create, distribute, and optimise content. From AI writing assistants to predictive analytics, technology is reshaping what's possible in content marketing.

The landscape has shifted dramatically, and we’re seeing three major trends that are completely reshaping how we approach content creation and distribution.

First up, personalisation has moved from being a 'nice-to-have' to an absolute necessity. We're not just talking about adding someone's first name to an email anymore. Modern content marketing employs sophisticated AI algorithms to deliver hyper-targeted content experiences.

The second major shift we're seeing is the rise of multimedia content ecosystems. Gone are the days when you could rely on a single content format. Today's successful content strategies are like a well-conducted orchestra, where different content formats play together harmoniously.

The third trend is the emergence of interactive and immersive content experiences. We're seeing a shift from passive consumption to active participation. Virtual reality product demonstrations, augmented reality try-before-you-buy experiences, and interactive webinars are becoming increasingly common.

There is so much to delve into when it comes to content marketing, so lets dive in…

The Pursuit Agency

Did you know, there are 5.9 million SMEs totally stuck with their marketing. And with MyMarketr.io, that ends now!

Tired of juggling tools, guessing strategies, or wasting time on content that goes nowhere? MyMarketr.io gives you the only thing you need to grow: Results, without the agency price tag.

On today’s episode of Marketing Unzipped we’re diving deep into that mysterious black box of Search Engine Optimisation – more commonly known as SEO. Whether you're a business owner who's been putting off dealing with SEO, or someone who's dabbled but never quite cracked the code, this episode is for you.

SEO has its complexities but at its core, SEO is about making your business more visible to the people who are actively looking for what you offer. And who wouldn't want that?

We start with the basics of SEO which is essentially the practice of optimising your website and online content to rank higher in search engine results. Think of it as making your business more discoverable in the digital high street!
I’ll share with you the mysteries of the two main types of SEO that every business owner should understand:

On-page SEO: This is everything you do on your website itself - from the words you use in your headlines to how you structure your content. It's like arranging products in your shop window to catch people's attention.

Off-page SEO: This involves activities outside your website, like building backlinks - think of these as digital recommendations from other reputable websites.
Search engines have evolved dramatically over the years. They're no longer just matching keywords; they're trying to understand user intent. When someone types "best coffee shop near me" into Google, the search engine isn't just looking for pages with those exact words - it's trying to understand what the person really wants and provide the most helpful results.

I share the three key reasons why SEO matters:

• Increased Visibility and Organic Traffic
• Cost-Effectiveness
• Trust and Credibility

Listen on as I break down the important aspects of SEO and how it will help your business to perform better online!

The Pursuit Agency

Did you know, there are 5.9 million SMEs totally stuck with their marketing. And with MyMarketr.io, that ends now!

Tired of juggling tools, guessing strategies, or wasting time on content that goes nowhere? MyMarketr.io gives you the only thing you need to grow: Results, without the agency price tag.

In today's episode of Marketing Unzipped we'll find discuss what you can do if your campaigns aren’t connecting the way you expected or you’re struggling to attract the right customers.

The issue might not be your product or service—it could be that you’re focusing on the wrong audience. Many businesses assume they know who their customers are, but when you scratch beneath the surface, the reality often looks very different.

So, how do you build a customer profile that helps you create content, ads, and messaging that actually convert?

That’s exactly what we’ll be covering today.

We’ll explore why understanding your ideal customer is essential to marketing success, how to collect meaningful data instead of relying on guesswork, and how to apply those insights to everything from content creation to ad targeting.

We’ll also look at some well-known brands that missed the mark with their customer targeting—and the lessons we can take from their mistakes.

Many businesses make the mistake of defining their audience too broadly—thinking that by casting a wider net, they’ll attract more people. But the truth is, if you try to market to everyone, you end up connecting with no one.

A well-defined Ideal Customer Profile helps you:

• Create messaging that resonates. When you understand your audience’s challenges, goals, and motivations, you can speak their language instead of pushing generic sales messages.
• Improve engagement and conversion rates. Customers respond when they feel like a brand truly understands them.

Spend your budget wisely. The more targeted your approach, the less money you waste on people who were never likely to buy in the first place.

We'll get into the process of actually building a profile that helps you attract the right audience and increase conversions.

A strong Ideal Customer Profile isn’t just a list of demographics—it’s a detailed snapshot of who your best customers are, what drives them, and how they make decisions.

There are three key steps to getting this right:

1. Gathering the right data – so you’re basing your profile on facts, not assumptions.
2. Defining the characteristics that actually matter – separating useful insights from noise.
3. Creating a profile that your marketing and sales teams can actually use – instead of just filling out a template for the sake of it.

Together we'll break those steps down and more to create your Ideal Customer Profile.

The Pursuit Agency

Did you know, there are 5.9 million SMEs totally stuck with their marketing. And with MyMarketr.io, that ends now!

Tired of juggling tools, guessing strategies, or wasting time on content that goes nowhere? MyMarketr.io gives you the only thing you need to grow: Results, without the agency price tag.

If you don't know how your customers find and interact with your brand, you're leaving money on the table.

Today we're exploring one of the most critical and often misunderstood aspects of marketing and that is understanding your customer's journey.

How do your customers really find you?
If you are not clear on this process, you're not alone. Many businesses focus on individual marketing tactics, running ads, posts on social media or even launching email campaigns but they fail to see the bigger picture and the result ends up in missed opportunities, wasted time, and most definitely customers falling through the cracks.

Today's customers expect way more than ever. They want something personalized. They want seamless experience that guides them effortlessly from interest to purchase and if your marketing doesn't meet those expectations, someone else and their their business will.

In this episode we go back to the basics and start with the path your customers take as they interact with your brand. But here's the twist, it's not a simple straight line. Forget the idea of a traditional funnel where customers move neatly through from awareness to purchase. Today's customer journey is more like a spider's web.

I'll teach you the five stages that guide your customer's decisions and how to map your customer path so that you build the relationship with you.

Understanding your customer's journey is the foundation of building better relationships, improving conversions and delivering exceptional experiences. So let's recap. The customer journey, it matters so much. Every step your customer takes from discovering your brand to becoming an advocate shapes their perception of your entire business. Without a clear understanding of this journey, you're operating in the dark, the complete dark and missing valuable opportunities to connect and convert.

If you found this episode helpful, make sure to subscribe to Marketing Unzipped and leave a review. I’d also love to hear from you. Drop me a message on LinkedIn or Instagram, or share your thoughts in the comments.

LinkedIn: https://www.linkedin.com/in/robert-curtis-the-pursuit-agency/
LinkedIn Page: https://www.linkedin.com/company/the-pursuit-agency
Instagram: https://www.instagram.com/pursuitagencyuk/
Website: https://thepursuitagency.com/

https://thepursuitagency.com/

The Pursuit Agency

Did you know, there are 5.9 million SMEs totally stuck with their marketing. And with MyMarketr.io, that ends now!

Tired of juggling tools, guessing strategies, or wasting time on content that goes nowhere? MyMarketr.io gives you the only thing you need to grow: Results, without the agency price tag.

“What if you could create a full marketing campaign — emails, social posts, ads, even a launch plan — without hiring a copywriter or spending hours in front of a blank screen?

In today’s episode, I’m pulling back the curtain on something that’s changed the way we run marketing — not just for our clients, but for ourselves too. This isn’t another fluffy conversation about AI. You won’t hear me say ‘just ask ChatGPT to write your content.’ What I’m sharing today is a playbook.

A prompt-by-prompt breakdown of how we’ve used AI to: Write full onboarding email sequences Create Facebook ads that convert Build out short-form video scripts And even help plan our marketing funnels — based on the actual customer journey we want to move people through In fact, I’ve got the exact prompts we used — and I’m going to read you the responses we got. You’ll hear the kind of answers that came straight from the AI, based on our real input, in real business use cases. These aren’t throwaway tactics.

This is what we’re doing right now in our agency — using AI to build marketing systems that save time, reduce creative bottlenecks, and give our team a head-start on everything from content planning to campaign copywriting. Here's what you’ll get out of this episode: A real understanding of how to use AI strategically — not just for content, but for decision-making and structure Prompts you can copy, tweak and run today — whether you're a solo founder or leading a growing team And a complete downloadable playbook with every prompt and example we cover.

So, whether you’re struggling to get content out consistently, you want to launch a new campaign but feel stuck, or you’re just curious about how AI could actually support your business — not replace you, but support you — stick around. Because we’re about to turn AI into your best junior marketer, strategist, and creative partner — all rolled into one.”

Head to https://marketing.thepursuitagency.com/aipromptsheet to download your prompt sheet today!

The Pursuit Agency

Did you know, there are 5.9 million SMEs totally stuck with their marketing. And with MyMarketr.io, that ends now!

Tired of juggling tools, guessing strategies, or wasting time on content that goes nowhere? MyMarketr.io gives you the only thing you need to grow: Results, without the agency price tag.