There are almost infinite things you could do in marketing. The difficult part is deciding what actually deserves your attention now.

In this episode of Marketing Unzipped, Rob Curtis explores his Next Sensible Step framework and why good strategy isn't simply a long list of channels, campaigns and ideas.

Rob explains why marketing decisions should follow the order Business → Strategy → Tactics, how to identify the constraint currently holding growth back, and why separating what you know from what you're assuming can completely change the decision you make next.

You'll also hear why changing a plan isn't necessarily evidence that the strategy failed, why sometimes the sensible decision is simply to keep going, and the five questions Rob uses when marketing starts to feel chaotic.

If your team has too many priorities, too many ideas or an ever-growing list of things it feels it should be doing, this episode will help you narrow the focus.

The question isn't always "What else should we do?"

Sometimes it's simply:

What deserves our attention now?

You probably don’t need another marketing tactic. You might actually need fewer.

Businesses are doing more marketing than ever. SEO, Google Ads, social media, email, content, video, AI and everything in between. But when you ask the simple question, “Why are we doing all of this?”, the answer can get surprisingly fuzzy.

In this episode of Marketing Unzipped, I explore why more activity doesn’t automatically mean more progress, and why adding another channel rarely fixes a strategy that doesn’t make sense in the first place.

I cover why marketing should start with the business problem, how to find the real bottleneck, why “we need more leads” isn’t always true, and why good strategy is often about deciding what not to do.

Most importantly, I introduce an idea I’ll keep coming back to throughout the podcast:

What is the next sensible step?

If your marketing feels busy, complicated or disconnected, this episode is a good place to start.

Less chasing tactics. More making better decisions.

rob-curtis.com | thepursuitagency.com | Mymarketr.io

Would you like to book your own podcast? You can do this at the Pursuit Agency, with a podcast and Video studio in Swindon, Wiltshire.

https://thepursuitagency.com/podcast-video-recording-studio/

On today's episode of Marketing Unzipped we're going to build a content marketing strategy that's designed for the way people actually consume content. We're going to look at a step-by-step framework for building a content strategy that converts, look at why search everywhere optimization is beginning to replace traditional SEO, the evolution of video content and why short doesn't always mean better.

And it wouldn't be an episode without me talking about a little bit of AI and some of those metrics that actually matter. And a little spoiler here, they're probably not the ones you're tracking!

The aim of this episode isn't just to be theory. I want you to walk away with some actionable frameworks and practical steps that you can implement right after you listen.

The businesses that succeed with content marketing aren't necessarily the ones with the biggest budgets or the most resources. They're the ones that understand the fundamentals deeply.

The Pursuit Agency

Did you know, there are 5.9 million SMEs totally stuck with their marketing. And with MyMarketr.io, that ends now!

Tired of juggling tools, guessing strategies, or wasting time on content that goes nowhere? MyMarketr.io gives you the only thing you need to grow: Results, without the agency price tag.

Welcome to the first episode of Marketing Unzipped!

On today's episode, I'm talking about defining your goals for your digital marketing campaigns.

We cover why goal setting is the foundation of all successful campaigns, the five sets to creating clear goals that are actionable and align with your business objectives and ensuring that your team stays on track throughout the year!

The key takeaway from this episode is that staying on track with your goals requires focus, flexibility, and frequent reflection. By building in regular check-ins, celebrating progress, and keeping your team accountable, you create a culture that not only achieves goals but thrives on them. Remember, the path to success isn’t always a straight line—it’s the adjustments along the way that make the difference.

If you found this episode helpful, make sure to subscribe to Marketing Unzipped and leave a review. I’d also love to hear from you—what’s your number one marketing goal for this year, and what’s your plan to stay on track? Drop me a message on LinkedIn or Instagram, or share your thoughts in the comments.

LinkedIn: https://www.linkedin.com/in/robert-curtis-the-pursuit-agency/
LinkedIn Page: https://www.linkedin.com/company/the-pursuit-agency
Instagram: https://www.instagram.com/pursuitagencyuk/

The Pursuit Agency

Did you know, there are 5.9 million SMEs totally stuck with their marketing. And with MyMarketr.io, that ends now!

Tired of juggling tools, guessing strategies, or wasting time on content that goes nowhere? MyMarketr.io gives you the only thing you need to grow: Results, without the agency price tag.

Summary

In this episode of Marketing Unzipped, Rob Curtis delves into the principles of legendary marketer David Ogilvy. The discussion covers Ogilvy's unique background, his customer-first philosophy, the importance of research, and the need for clarity in marketing. Curtis emphasizes that Ogilvy's timeless strategies can be applied by anyone, regardless of their business size, to create effective marketing that resonates with audiences.

Takeaways

Ogilvy's approach is still relevant for modern marketers.
Respecting the customer is key to effective marketing.
Headlines are crucial; they should capture attention immediately.
Research should inform all marketing decisions, not guesswork.
Clarity in messaging builds trust with the audience.
Marketing should focus on benefits, not just features.
Avoid jargon; speak in plain language that resonates.
Testing and iteration are essential for successful campaigns.
Ogilvy's principles can be applied by businesses of any size.
Marketing should be about helping customers make decisions.

The Pursuit Agency

Did you know, there are 5.9 million SMEs totally stuck with their marketing. And with MyMarketr.io, that ends now!

Tired of juggling tools, guessing strategies, or wasting time on content that goes nowhere? MyMarketr.io gives you the only thing you need to grow: Results, without the agency price tag.

On today’s episode of Marketing Unzipped we’re diving deep into that mysterious black box of Search Engine Optimisation – more commonly known as SEO. Whether you're a business owner who's been putting off dealing with SEO, or someone who's dabbled but never quite cracked the code, this episode is for you.

SEO has its complexities but at its core, SEO is about making your business more visible to the people who are actively looking for what you offer. And who wouldn't want that?

We start with the basics of SEO which is essentially the practice of optimising your website and online content to rank higher in search engine results. Think of it as making your business more discoverable in the digital high street!
I’ll share with you the mysteries of the two main types of SEO that every business owner should understand:

On-page SEO: This is everything you do on your website itself - from the words you use in your headlines to how you structure your content. It's like arranging products in your shop window to catch people's attention.

Off-page SEO: This involves activities outside your website, like building backlinks - think of these as digital recommendations from other reputable websites.
Search engines have evolved dramatically over the years. They're no longer just matching keywords; they're trying to understand user intent. When someone types "best coffee shop near me" into Google, the search engine isn't just looking for pages with those exact words - it's trying to understand what the person really wants and provide the most helpful results.

I share the three key reasons why SEO matters:

• Increased Visibility and Organic Traffic
• Cost-Effectiveness
• Trust and Credibility

Listen on as I break down the important aspects of SEO and how it will help your business to perform better online!

The Pursuit Agency

Did you know, there are 5.9 million SMEs totally stuck with their marketing. And with MyMarketr.io, that ends now!

Tired of juggling tools, guessing strategies, or wasting time on content that goes nowhere? MyMarketr.io gives you the only thing you need to grow: Results, without the agency price tag.

“What if you could create a full marketing campaign — emails, social posts, ads, even a launch plan — without hiring a copywriter or spending hours in front of a blank screen?

In today’s episode, I’m pulling back the curtain on something that’s changed the way we run marketing — not just for our clients, but for ourselves too. This isn’t another fluffy conversation about AI. You won’t hear me say ‘just ask ChatGPT to write your content.’ What I’m sharing today is a playbook.

A prompt-by-prompt breakdown of how we’ve used AI to: Write full onboarding email sequences Create Facebook ads that convert Build out short-form video scripts And even help plan our marketing funnels — based on the actual customer journey we want to move people through In fact, I’ve got the exact prompts we used — and I’m going to read you the responses we got. You’ll hear the kind of answers that came straight from the AI, based on our real input, in real business use cases. These aren’t throwaway tactics.

This is what we’re doing right now in our agency — using AI to build marketing systems that save time, reduce creative bottlenecks, and give our team a head-start on everything from content planning to campaign copywriting. Here's what you’ll get out of this episode: A real understanding of how to use AI strategically — not just for content, but for decision-making and structure Prompts you can copy, tweak and run today — whether you're a solo founder or leading a growing team And a complete downloadable playbook with every prompt and example we cover.

So, whether you’re struggling to get content out consistently, you want to launch a new campaign but feel stuck, or you’re just curious about how AI could actually support your business — not replace you, but support you — stick around. Because we’re about to turn AI into your best junior marketer, strategist, and creative partner — all rolled into one.”

Head to https://marketing.thepursuitagency.com/aipromptsheet to download your prompt sheet today!

The Pursuit Agency

Did you know, there are 5.9 million SMEs totally stuck with their marketing. And with MyMarketr.io, that ends now!

Tired of juggling tools, guessing strategies, or wasting time on content that goes nowhere? MyMarketr.io gives you the only thing you need to grow: Results, without the agency price tag.

Welcome to another episode of Marketing Unzipped! Today, we’re diving into the world of video marketing with none other than Matt Robinson, a video production extraordinaire who joined our team about a year ago. As our very first podcast guest, Matt brings a wealth of knowledge and insights into the power of video content, storytelling, and maximizing the impact of your video marketing efforts.

From First Camera to Full-Fledged Video Pro

Matt’s passion for video began at a young age when he first got his hands on a camera. That early obsession led him to immerse himself in the art of recording and editing, constantly learning and refining his craft. His first professional video shoot was arranged by his then-boss, who sent him out to create promotional content for a local barbershop. That experience set him on a path that would shape his career in video production.

Why Do People Act Differently on Camera?

One of the most fascinating insights Matt shares is how people tend to become a completely different version of themselves when the camera starts rolling. Suddenly, even the most confident individuals can become awkward or sound nothing like they do in real life. We talk about ways to overcome that, helping people feel more natural and authentic in front of the camera to create compelling, engaging content.

The ROI of Video Marketing

A common question we get asked is: “What will my ROI be on these videos?” The answer isn’t one-size-fits-all—it depends on how you use your videos. If you take the time to plan strategically, you can maximize your investment by repurposing your video content across multiple platforms. A well-thought-out video can become:

• Social media clips
• Blog content
• Email marketing assets
• Promotional material for ads
• Educational resources for your audience

Matt’s Challenge for Listeners

To wrap up the episode, Matt leaves us with a practical task: Think beyond just creating a single video. Instead, plan your content in a way that allows you to generate multiple videos from one shoot. This will give you a steady stream of content that can be repurposed across different platforms, multiplying your reach and impact.

Listen Now

If you’re looking to harness the power of video marketing and want actionable strategies to get the most out of your content, this is an episode you don’t want to miss!

The Pursuit Agency

Did you know, there are 5.9 million SMEs totally stuck with their marketing. And with MyMarketr.io, that ends now!

Tired of juggling tools, guessing strategies, or wasting time on content that goes nowhere? MyMarketr.io gives you the only thing you need to grow: Results, without the agency price tag.