There are almost infinite things you could do in marketing. The difficult part is deciding what actually deserves your attention now.

In this episode of Marketing Unzipped, Rob Curtis explores his Next Sensible Step framework and why good strategy isn't simply a long list of channels, campaigns and ideas.

Rob explains why marketing decisions should follow the order Business → Strategy → Tactics, how to identify the constraint currently holding growth back, and why separating what you know from what you're assuming can completely change the decision you make next.

You'll also hear why changing a plan isn't necessarily evidence that the strategy failed, why sometimes the sensible decision is simply to keep going, and the five questions Rob uses when marketing starts to feel chaotic.

If your team has too many priorities, too many ideas or an ever-growing list of things it feels it should be doing, this episode will help you narrow the focus.

The question isn't always "What else should we do?"

Sometimes it's simply:

What deserves our attention now?

You probably don’t need another marketing tactic. You might actually need fewer.

Businesses are doing more marketing than ever. SEO, Google Ads, social media, email, content, video, AI and everything in between. But when you ask the simple question, “Why are we doing all of this?”, the answer can get surprisingly fuzzy.

In this episode of Marketing Unzipped, I explore why more activity doesn’t automatically mean more progress, and why adding another channel rarely fixes a strategy that doesn’t make sense in the first place.

I cover why marketing should start with the business problem, how to find the real bottleneck, why “we need more leads” isn’t always true, and why good strategy is often about deciding what not to do.

Most importantly, I introduce an idea I’ll keep coming back to throughout the podcast:

What is the next sensible step?

If your marketing feels busy, complicated or disconnected, this episode is a good place to start.

Less chasing tactics. More making better decisions.

rob-curtis.com | thepursuitagency.com | Mymarketr.io

Would you like to book your own podcast? You can do this at the Pursuit Agency, with a podcast and Video studio in Swindon, Wiltshire.

https://thepursuitagency.com/podcast-video-recording-studio/

On today's episode of Marketing Unzipped we're going to build a content marketing strategy that's designed for the way people actually consume content. We're going to look at a step-by-step framework for building a content strategy that converts, look at why search everywhere optimization is beginning to replace traditional SEO, the evolution of video content and why short doesn't always mean better.

And it wouldn't be an episode without me talking about a little bit of AI and some of those metrics that actually matter. And a little spoiler here, they're probably not the ones you're tracking!

The aim of this episode isn't just to be theory. I want you to walk away with some actionable frameworks and practical steps that you can implement right after you listen.

The businesses that succeed with content marketing aren't necessarily the ones with the biggest budgets or the most resources. They're the ones that understand the fundamentals deeply.

The Pursuit Agency

Did you know, there are 5.9 million SMEs totally stuck with their marketing. And with MyMarketr.io, that ends now!

Tired of juggling tools, guessing strategies, or wasting time on content that goes nowhere? MyMarketr.io gives you the only thing you need to grow: Results, without the agency price tag.