You don’t need to post more content. You need to study what’s already working.

In this episode, marketing coach Danielle R. Harris shares the exact shift she’s been guiding clients through to turn consistent posting into real traction. If your content gets engagement but doesn’t consistently lead to inquiries or applications, this episode breaks down what to focus on next.

You’ll learn how to study your own content, your client language, and high-performing content structures so you can attract more of the right people without copying or chasing trends.

Turn the content you’re already posting into a repeatable way to attract the right clients.

Learn more about The Blueprint, my three-month one-on-one program, where we study what’s working and build a content approach that leads to applications.

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Timestamps

0:00 – Why studying your content matters

1:52 – Core topics that drive engagement

4:01 – Client language that converts

5:54 – Studying other content without copying

6:59 – Visuals that perform

8:52 – Hooks that capture attention

10:32 – Pacing that keeps people watching

13:31 – Following better creators

17:18 – Timeline for content improvement

19:25 – Staying authentic with proven structures

21:10 – Turning content into applications

22:45 – Working together in The Blueprint

Visibility might be the only thing between you and your next client, promotion, or job opportunity.

In this episode, I’m sharing a LinkedIn Live conversation with executive leadership coach Jahna Berry about why people resist being seen, how self-advocacy actually works at higher levels, and simple ways to start building visibility without feeling boastful or fake.

Follow Jahna Berry

Join Masterclass

LinkedIn

Website

Instagram

If you want help turning your 2026 plan to get more visibility into action, Danielle can support you in building a plan you can actually follow. Book a 90 minute Momentum Call and start working on your 2026 goals today.

Follow on Instagram at @Danielle.R.Harris.

Follow on LinkedIn

Timestamps

00:00 – Introduction

05:00 – Why Visibility Matters

10:00 – Self-Advocacy at Higher Levels

15:00 – Visibility as a Business Owner

20:00 – Fears Around Self-Promotion

25:00 – Talking About Your Goals

30:00 – Does Visibility Get Easier?

35:00 – Client & Career Examples

40:00 – Personal Brand & Opportunities

45:00 – How to Increase Visibility

50:00 – Headshots & Online Presence

55:00 – How to Work With Us

Stop annual planning if your business is under $100,000.

If your business hasn’t hit $100K in the last 12 months, traditional annual planning may actually be slowing you down.

In this episode of Marketing That Works, Danielle R. Harris explains the 4 areas businesses under $100K are still refining and why it makes planning their business for a year feel unrealistic.

You’ll learn:

• Why annual planning doesn’t work at the under-$100K stage

• The key areas of your business that naturally evolve as you grow

• How a 90-day planning approach helps you stay consistent without burnout

• A real client example of hitting a $60K goal by adjusting quarterly instead of forcing a yearly plan

If you feel pressure to have your entire year figured out before you’re ready, this episode will help you plan in a way that actually fits your business right now.

Want help mapping your next 90 days?
Book a 90-minute Momentum Call to set your 90 day plan.

Or explore The Blueprint, Danielle’s 3-month program for strategic marketing support.

Download your 2026 Reflection Guide

Follow on Instagram at @Danielle.R.Harris.

Follow on LinkedIn

Timestamps0:00 –The under-$100K planning problem
0:33 – Why annual planning doesn’t work for businesses under $100K
2:14 – Four reasons annual planning breaks down
11:33 – Why planning in 3-month cycles works better
15:26 – Client example: hitting a $60K goal
18:32 – Next steps