91. They Have to Feel to Buy: When Your Content Is Correct but Not Connecting
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91. They Have to Feel to Buy: When Your Content Is Correct but Not Connecting
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概要
You can be consistent, show up every week, and share genuinely useful information and still hear crickets. If that sounds familiar, the problem probably isn't your strategy or your posting schedule. It's that your marketing is emotionally flat. People are consuming your content, but they aren't feeling anything. And when people feel nothing, they do nothing.
In this episode, Danielle breaks down why emotion is the real driver behind every buying decision, even for the people who swear they're purely logical, and what it actually means to create marketing that connects. Hint: it's not about labeling emotions like "overwhelmed" or "stressed." It's about describing your audience's experience so well that they feel genuinely seen.
You'll walk away knowing exactly how to audit your content for emotional resonance and start creating marketing that moves people from familiar with you to ready to work with you.
Learn how to create more emotional pull in The Blueprint, my three-month one-on-one marketing program.
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