『Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior』のカバーアート

Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior

Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior

著者： Fexingo
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Lucas and Luna examine the mechanics behind consumer decisions, from cognitive biases to emotional triggers and persuasion frameworks. Each episode dissects a specific behavioral trigger—scarcity, social proof, anchoring—and traces its application through real marketing campaigns by companies like Booking.com, Duolingo, and Patagonia. Lucas grounds the conversation in empirical studies and controlled experiments, while Luna challenges assumptions, questioning when a trigger becomes manipulation and how brands can ethically nudge without exploiting. The show avoids generic advice; instead, it walks listeners through the design of a single A/B test, the narrative structure of a high-converting landing page, or the neuroscience behind a color choice in checkout flows. Whether you're a product marketer, a copywriter, or a consumer curious about your own impulses, you'll leave each episode with a sharper understanding of why people click, buy, and stay—and the fine line between influence and coercion. #BehavioralEconomics #ConsumerPsychology #Persuasion #MarketingStrategy #CognitiveBiases #ScarcityEffect #SocialProof #Anchoring #Neuromarketing #CRO #Copywriting #ABTesting #NudgeTheory #DecisionMaking #Marketing #FexingoBusiness #BusinessPodcast #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
エピソード
  • How the Framing Effect Changes What You Buy

    How the Framing Effect Changes What You Buy
    2026/06/07
    Episode 37 of Marketing Psychology with Fexingo unpacks the framing effect—how the way a choice is presented changes what we decide. Lucas and Luna walk through the classic Asian disease problem by Tversky and Kahneman, then apply it to real-world marketing. They look at how a grocery chain framed ground beef as 95% lean vs. 5% fat, and how a SaaS company reframed a $100/month subscription as less than the cost of one lunch meeting per week. The hosts also explore the difference between gain frames and loss frames in advertising, and why the same price feels different depending on context. By the end, you'll see framing everywhere—from menu design to donation asks to product packaging. A tight, specific episode on one of the most researched and most powerful biases in marketing. #FramingEffect #BehavioralEconomics #ConsumerPsychology #MarketingPsychology #Tversky #Kahneman #ProspectTheory #GainFrame #LossFrame #ChoiceArchitecture #DecisionMaking #PricingPsychology #Advertising #Messaging #CognitiveBias #MarketingStrategy #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • How the Labelling Effect Shapes Consumer Identity

    How the Labelling Effect Shapes Consumer Identity
    2026/06/07
    In this episode of Marketing Psychology with Fexingo, Lucas and Luna explore the labelling effect: how the words we use to describe consumers can actually change their behavior. They unpack a landmark 1975 study where children labelled as 'good at arithmetic' performed better, and connect it to modern marketing tactics like 'sustainable shopper' tags on e-commerce sites. The hosts discuss how brands like Patagonia use identity labels to build loyalty, and how financial apps like Mint used the label 'savvy saver' to nudge user behavior. They also examine the ethical line between helpful identity cues and manipulative targeting. The episode includes a brief, organic mention of listener support via buy me a coffee dot com slash fexingo. #LabellingEffect #ConsumerIdentity #BehavioralPsychology #MarketingPsychology #FexingoBusiness #BusinessPodcast #Persuasion #SelfConcept #Patagonia #Mint #SustainableMarketing #NudgeTheory #BrandLoyalty #EthicalMarketing #RetailPsychology #IdentityMarketing #PodcastEpisode #Marketing Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • How the Peak-End Rule Shapes Every Customer Experience

    How the Peak-End Rule Shapes Every Customer Experience
    2026/06/06
    Episode 35 of Marketing Psychology with Fexingo unpacks the Peak-End Rule: the psychological shortcut that makes us judge experiences not by their total quality, but by the peak moment and the ending. Hosts Lucas and Luna walk through real-world examples from a 2026 study on coffee shop experiences, showing how a single great taste or a warm goodbye can outweigh minutes of mediocrity. They explore how Disney, Apple, and even your local dentist use this rule to shape memory, and why brands that ignore the ending lose repeat business. If you've ever wondered why a vacation with one awful day can still feel amazing, or why a slightly painful customer service call can be salvaged by a perfect closing line, this episode explains the behavioral science behind it. Packed with concrete numbers and actionable takeaways for marketers, product managers, and anyone who designs customer touchpoints. #PeakEndRule #CustomerExperience #BehavioralScience #MarketingPsychology #ConsumerBehavior #Memory #DanielKahneman #Disney #Apple #CoffeeShopStudy #TouchpointDesign #EndingEffect #NobelPrize #Psychology #Marketing #FexingoBusiness #BusinessPodcast #Podcast Keep every episode free: buymeacoffee.com/fexingo
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    11 分
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