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Marketing & Mochas

Marketing & Mochas

著者： Collaborative Studios
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Marketing & Mochas is the go-to podcast for B2B marketers looking to level up. Each episode delivers real, actionable tips from marketing experts. Whether you’re navigating your first campaigns or refining your strategy, you’ll leave every episode feeling inspired, and ready to reach your full potential. Tune in and let’s brew success together!

Hosted by Orelia Baumel.

Hosted on Acast. See acast.com/privacy for more information.

Collaborative Studios マーケティング マーケティング・セールス 経済学
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  • EP10. Rebranding Journey & Lessons Learnt, with Adinda Rosyadha, IPM

    EP10. Rebranding Journey & Lessons Learnt, with Adinda Rosyadha, IPM
    2025/03/21

    In this episode, Adinda Rosyadha, Head of Marketing at IPM, shares her experience leading IPM’s rebranding and the key lessons she learnt along the way.


    By the end of this episode, you’ll learn:


    • Why authenticity matters - how to position your brand based on real strengths rather than overpromising
    • The importance of clear brand guidelines so all teams can align their messaging with the rebrand
    • How to measure rebrand success, from key metrics to customer perception shifts


    If you're considering a rebrand, this episode is packed with actionable insights.


    🎧 Listen now!



    Hosted on Acast. See acast.com/privacy for more information.
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    29 分

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