『Marketing Made Simple with Fexingo: Branding, SEO, and Digital Strategy for Beginners』のカバーアート

Marketing Made Simple with Fexingo: Branding, SEO, and Digital Strategy for Beginners

Marketing Made Simple with Fexingo: Branding, SEO, and Digital Strategy for Beginners

著者： Fexingo
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Lucas and Luna cut through the noise of modern marketing to reveal what actually works for small businesses, freelancers, and career-changers who need a practical roadmap. Each episode tackles one core channel — SEO, email list building, Google Ads, content strategy — and breaks it down with real numbers and case studies from companies like Mailchimp, Canva, and Gimlet Media. Lucas brings journalist rigour, asking hard questions about ROI and attribution; Luna tests ideas against real-world scenarios she's seen as a consultant. Together they map out step-by-step workflows, from keyword research with free tools to A/B testing subject lines. No fluff, no 'hacks' — just the mechanics behind the campaigns that actually grew revenue. You'll walk away with a repeatable process for your next launch and a clear sense of which channels deserve your time. Can you afford to waste another month on tactics that don't convert? #ContentMarketing #SEO #BrandStrategy #EmailMarketing #GoogleAds #SocialMediaGrowth #SmallBusinessMarketing #DigitalStrategy #MarketingROI #Copywriting #LandingPageOptimization #MarketingAnalytics #BusinessPodcast #FexingoBusiness #MarketingPodcast #DailyBusinessShow #PodcastMarketing #MarketingTips Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
エピソード
  • How Brands Use Emotional Storytelling to Drive Sales

    How Brands Use Emotional Storytelling to Drive Sales
    2026/06/07
    In this episode of Marketing Made Simple, Lucas and Luna explore how brands like Nike, Apple, and Dove use emotional storytelling to build deep connections with customers and drive sales. They break down the science behind why emotional ads outperform rational ones, citing a 2017 IPA study showing that emotionally-driven campaigns are twice as effective. The hosts discuss specific tactics: using the 'hero's journey' structure, focusing on shared values rather than product features, and leveraging user-generated stories. They also touch on the risks of emotional manipulation and how authenticity is key. Listeners will learn one concrete framework they can apply to their own marketing — the 'Three-Act Story' — and hear examples from brands that got it right and wrong. A practical, insight-packed episode for any marketer looking to move beyond features-and-benefits messaging. #EmotionalStorytelling #BrandStorytelling #Nike #Apple #Dove #MarketingStrategy #Branding #ConsumerPsychology #Storytelling #HeroJourney #ContentMarketing #EmotionalMarketing #MarketingTips #BusinessPodcast #FexingoBusiness #DigitalMarketing #BrandLoyalty #Authenticity Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • Why Glossier Built a Billion Dollar Brand Without TV Ads

    Why Glossier Built a Billion Dollar Brand Without TV Ads
    2026/06/07
    In this episode, Lucas and Luna dive into how Glossier built a billion-dollar beauty brand without ever running a traditional TV commercial. They explore the company's early strategy of leveraging community feedback on social media, the role of customer co-creation in product development, and how Glossier's minimalist aesthetic turned customers into evangelists. The conversation examines the specific tactics Glossier used to build a loyal following before launching any paid advertising, including their use of Instagram as a focus group and the launch of 'Into The Gloss' as a content engine. Lucas and Luna also discuss how the brand's community-first approach led to organic growth and a cult-like customer base, and what lessons modern marketers can take from Glossier's playbook. Tune in for a fresh perspective on brand building that defies traditional marketing wisdom. #Glossier #CommunityLedGrowth #DirectToConsumer #BrandBuilding #SocialMediaStrategy #ContentMarketing #BeautyBrands #CustomerCoCreation #InstagramStrategy #Marketing #DigitalStrategy #BrandLoyalty #OrganicGrowth #EmilyWeiss #IntoTheGloss #MarketingPodcast #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    6 分
  • How Duolingo Turned Its Mascot Into a Marketing Machine

    How Duolingo Turned Its Mascot Into a Marketing Machine
    2026/06/06
    Duolingo's green owl, Duo, is more than a logo—it's the center of a marketing strategy that drives 20 million daily active users. This episode unpacks how the brand weaponized its mascot across TikTok, push notifications, and meme culture to create emotional stickiness. We look at the specific tactics behind Duo's passive-aggressive reminders, the viral TikTok account that feels like a fandom rather than corporate content, and the data that shows Duolingo's retention rate jumped after leaning into the mascot's personality. Plus, why most brands get mascot marketing wrong by playing it safe. Lucas and Luna talk through the risk-reward of building a brand around a character that could alienate as much as it delights. If you're a marketer wondering whether your brand needs a personality injection, this is the episode. #Duolingo #MascotMarketing #DuoTheOwl #BrandPersonality #TikTokStrategy #ViralMarketing #CustomerRetention #PushNotifications #MemeMarketing #BrandVoice #Gamification #LoyaltyLoop #MarketingStrategy #DigitalMarketing #Business #FexingoBusiness #BusinessPodcast #SaaSMarketing Keep every episode free: buymeacoffee.com/fexingo
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    7 分
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