エピソード

  • Why TikTok Shop Just Changed Black Friday Forever (Plus Adobe's Bold Move): EP 010
    2025/12/04

    If you're tired of sifting through endless marketing noise to find what actually matters, this episode cuts straight to the good stuff.

    Matthew and Chris break down TikTok's explosive $500M Black Friday weekend, Adobe's surprise $2B acquisition of SEMrush, and why 77% of customers are angrier than ever - and what that means for your brand. Plus, they spotlight Apple's accessibility campaign that proves inclusivity doesn't need a lecture, just a sick beat, and Canva's brilliant London takeover that made graphic designers everywhere smile.


    🔗 **Join The Marketing, Machines & Mischief Community**

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    Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net



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    10 分
  • AI Is Taking Marketing Jobs (But Not How You Think) | Fox News AI Deal + Industry Layoffs Exposed: EP 009
    2025/11/28

    If you're tired of marketing podcasts that waste 45 minutes saying nothing, buckle up for 10 minutes of actual intelligence.

    This week, Matthew and Chris break down Fox News Media's new AI partnership with Palantir Technologies and what it means for the future of ad targeting and audience modeling. Then they tackle the hard truth: the marketing industry just lost 800 jobs in September—but before you panic, they explain why smart, focused marketers will always find opportunities (and how AI plays into it).


    Also covered: UK gambling companies dropped $2.6 billion on ads last year, Dunkin' turned donut holes into an emotional brand hero with their Munchkin campaign, and Intuit just scored naming rights to the stadium hosting the 2028 Olympics.


    No fluff. No hour-long "journeys." Just two marketing veterans who've built real campaigns sharing what actually matters—with a few laughs along the way.


    🔗 **Join The Marketing, Machines & Mischief Community**

    Official: https://MarketingMachinesMischief.com

    Facebook: https://www.facebook.com/MarketingMachinesMischief

    LinkedIn: https://www.linkedin.com/in/matthewnewell/

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    Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net



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    12 分
  • 10% of Meta's Ads Are SCAMS + The UPS Store's Brilliant Anti-AI Campaign: EP 008
    2025/11/21

    If you're tired of scrolling through marketing news that feels like AI-generated slop, this episode cuts through the noise with the stories that actually matter.

    Matthew and Chris break down Meta's $16 billion scam ad scandal (yes, beeeellion), the launch of Artists & Robots - a new agency built on AI efficiency and human creativity - and why Steph Curry and Under Armour just called it quits after years of partnership.

    Plus: why the UPS Store's latest campaign is a masterclass in emotional storytelling without the cringe, and what Liquid Death's packaging teaches us about brand decisions that go way beyond advertising.


    These two have survived enough marketing disasters to know what's worth your time - and what's complete nonsense. No fluff, no hour-long tangents, just sharp perspective and a few laughs along the way.


    10 minutes. Real talk. Zero BS.


    Because great marketing isn't just science - it's art, it's instinct, and increasingly, it's knowing which robots to trust.


    🔗 **Join The Marketing, Machines & Mischief Community**

    Official: https://MarketingMachinesMischief.com

    Facebook: https://www.facebook.com/MarketingMachinesMischief

    LinkedIn: https://www.linkedin.com/in/matthewnewell/

    YouTube: https://www.youtube.com/@MarketingMachinesMischief

    instagram: https://www.instagram.com/marketingmachinesmischief


    Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net



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    13 分
  • Why Amazon Is Running the SAME Ad Again (And Beating Everyone Else): EP 007
    2025/11/13

    If you're tired of sifting through marketing noise and want the distilled truth about what's actually moving the needle right now - this episode is your shortcut.

    Matthew and Chris break down the week's most critical shifts: why Comcast's latest acquisition is collapsing the wall between traditional TV and digital buying, how digital out-of-home is quietly outperforming streaming and social in the final mile of purchase, and why Amazon just did what most brands are too scared to try - rerun the same ad twice and win bigger.


    No jargon. No fluff. Just two veterans who've seen enough marketing disasters to know the difference between strategy and stupidity. In under ten minutes, you'll walk away with fresh perspective, a few laughs, and insights you can actually use - whether you're running your first campaign or your thousandth.


    Because smart marketers don't need more content. They need better curation. And that's exactly what Matthew and Chris deliver every single week.

    🔗 **Join The Marketing, Machines & Mischief Community**

    Official: https://MarketingMachinesMischief.com

    Facebook: https://www.facebook.com/MarketingMachinesMischief

    LinkedIn: https://www.linkedin.com/in/matthewnewell/

    YouTube: https://www.youtube.com/@MarketingMachinesMischief

    instagram: https://www.instagram.com/marketingmachinesmischief


    Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net



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    10 分
  • Why 82% of Internet Traffic Is Now Video | Marketing Intelligence You Actually Need: EP 006
    2025/11/05

    We deliver the intelligence briefing marketers actually need: why short form video is eating 82% of internet traffic (and getting 2.5X more engagement), how Coca-Cola is doubling down on controversial AI holiday ads despite last year's backlash, and why live sports remain the last mass audience standing in our microsegmented world.

    But here's where it gets good: Saucony's brilliant pivot from performance worship to emotional connection (46% brand search increase, 41% revenue jump), while we also unpack nudge theory—the behavioral economics hack behind Netflix's autoplay and that fake fly in the urinal that actually works.


    No fluff. No corporate word salad. Just two veterans who've survived enough marketing disasters to know what's real and what's complete nonsense. In under 10 minutes, you'll walk away with insights you can use Monday morning—plus at least one laugh about being a fly in a urinal.


    This is marketing intelligence that respects your brain cells.

    🔗 **Join The Marketing, Machines & Mischief Community**

    Official: https://MarketingMachinesMischief.com

    Facebook: https://www.facebook.com/MarketingMachinesMischief

    LinkedIn: https://www.linkedin.com/in/matthewnewell/

    YouTube: https://www.youtube.com/@MarketingMachinesMischief

    instagram: https://www.instagram.com/marketingmachinesmischief


    Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net



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    9 分
  • The Anti-AI Backlash Begins: Major Brands Say No to AI Marketing: EP 005
    2025/10/29

    If you're tired of wading through hour-long marketing podcasts that treat every social post like a Nobel Prize achievement, this episode cuts straight to what actually matters.

    Matthew & Chris dissect WPP's new AI self-service platform (yes, the company that started as Wire and Plastic Products), Dommmino's smart rebrand strategy when sales are up not down, and why major brands like Dove and Heineken are publicly rejecting AI in their creative.


    Plus: Target doubles down on Hot Santa with a full cinematic universe, and Ukraine's elite military brigades are running recruitment campaigns that would make Madison Avenue jealous.


    Two marketing veterans who've seen it all—from payola wheelbarrows to AI-generated Christmas ads—deliver sharp insights, zero fluff, and at least one good laugh in under 10 minutes.


    Tune in now for the weekly marketing intelligence briefing that respects your time and doesn't insult your brain.

    🔗 **Join The Marketing, Machines & Mischief Community**

    Official: https://MarketingMachinesMischief.com

    Facebook: https://www.facebook.com/MarketingMachinesMischief

    LinkedIn: https://www.linkedin.com/in/matthewnewell/

    YouTube: https://www.youtube.com/@MarketingMachinesMischief

    instagram: https://www.instagram.com/marketingmachinesmischief


    Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net



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    10 分
  • California Bans Loud Ads & the Marketing Moves That Actually Mattered This Week: EP 004
    2025/10/23

    If you're wondering where $248 billion in digital ad spending is actually going this year (and why tariffs are messing with those projections), Matthew and Chris have the breakdown that cuts through the industry's latest "transparency" charade.

    This week: the Media Ratings Council wakes from its periodic stupor to demand openness in an 80% closed-loop ad ecosystem dominated by Google and Meta (Matthew's betting $1,000 nothing changes), California just legislated the end of ear-splitting streaming ads, and Anthropic pulled off something most AI companies are too scared to attempt - they took their chatbot Claude offline and into a West Village popup that drew 5,000 actual humans.


    Plus, Matthew celebrates Jardiance's bewildering commitment to producing six different Broadway-caliber musical commercials for an A1C drug (because when you're printing money, why not hire dancers and a real Broadway star?), and the duo breaks down why marketers need to stop pretending they're in sales.


    Matthew and Chris don't regurgitate press releases - they dissect where the money flows, why most "industry wake-up calls" are performative theater, and which brands actually understand taste versus budget. Two decades of battle scars. Zero patience for BS. Just the curated intelligence that makes you sharper in under 15 minutes.


    Hit play. Know more. Get back to work.

    🔗 **Join The Marketing, Machines & Mischief Community**

    Official: https://MarketingMachinesMischief.com

    Facebook: https://www.facebook.com/MarketingMachinesMischief

    LinkedIn: https://www.linkedin.com/in/matthewnewell/

    YouTube: https://www.youtube.com/@MarketingMachinesMischief

    instagram: https://www.instagram.com/marketingmachinesmischief


    Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net



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    10 分
  • When Brands Go Unhinged: Columbia Joins Duolingo, Wendy's & Scrub Daddy: EP 003
    2025/10/09

    If you're tired of watching legacy brands fumble billion-dollar opportunities while startups somehow nail cultural integration on their first try, we have the breakdown you've been waiting for.

    This week: Maxwell House transforms into Maxwell Apartment (partnering with Amazon for a year-long lease stunt that resurrects a 130-year-old brand), Cracker Barrel unceremoniously fires its San Francisco agency after their "Luxe" rebrand backfired so spectacularly it made international headlines, and Columbia Sportswear inexplicably joins the "unhinged brand" club alongside Duolingo, Ryanair, and Scrub Daddy.


    Plus, Matthew and Chris recognize real marketing excellence: Venmo's NIL-powered college debit card integration that turned Gen Z students into walking brand ambassadors, and PETA's inspired collaboration with Wu-Tang Clan's Masta Killah - who showed up in a full camo lettuce suit to promote veganism. Because when 90s hip-hop legends commit to cause marketing, they commit hard.


    Matthew and Chris don't just recap the week's campaigns - they dissect what actually worked, what flopped, and why marketers need to stop chasing trends and start building strategy with backbone. Two decades in the trenches. Zero tolerance for mediocrity. Just the curated intelligence that makes you sharper than you were 15 minutes ago.


    Hit play. Level up. Get back to building something that matters.

    🔗 **Join The Marketing, Machines & Mischief Community**

    Official: https://MarketingMachinesMischief.com

    Facebook: https://www.facebook.com/MarketingMachinesMischief

    LinkedIn: https://www.linkedin.com/in/matthewnewell/

    YouTube: https://www.youtube.com/@MarketingMachinesMischief

    instagram: https://www.instagram.com/marketingmachinesmischief


    Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net



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    11 分