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Marketing, Machines & Mischief

Marketing, Machines & Mischief

著者： Matthew Newell
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 The weekly intelligence briefing that actually respects your time and brain cells. Marketing veterans Matthew Newell and Chris Stone deliver 10-minute episodes packed with what happened in marketing that didn't suck, AI developments that won't be obsolete by Thursday, and creative campaigns worth your attention. No fluff. No corporate speak. No hour-long "journeys." Just sharp insights from professionals who've survived enough industry disasters to separate breakthrough from BS. Whether you're running your first campaign or your thousandth rebrand, you'll finish each episode knowing something actionable - plus you'll probably chuckle. Perfect for day-1 and day-10,000 marketers who want concentrated weekly intelligence that moves the needle. Because great marketing isn't just science - it's art, instinct, and knowing which robots to trust. New episodes every week. Real perspective. Actual value.Copyright 2025 Matthew Newell マーケティング マーケティング・セールス 政治・政府 経済学
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  • When Brands Go Unhinged: Columbia Joins Duolingo, Wendy's & Scrub Daddy: EP 003

    When Brands Go Unhinged: Columbia Joins Duolingo, Wendy's & Scrub Daddy: EP 003
    2025/10/09

    If you're tired of watching legacy brands fumble billion-dollar opportunities while startups somehow nail cultural integration on their first try, we have the breakdown you've been waiting for.

    This week: Maxwell House transforms into Maxwell Apartment (partnering with Amazon for a year-long lease stunt that resurrects a 130-year-old brand), Cracker Barrel unceremoniously fires its San Francisco agency after their "Luxe" rebrand backfired so spectacularly it made international headlines, and Columbia Sportswear inexplicably joins the "unhinged brand" club alongside Duolingo, Ryanair, and Scrub Daddy.


    Plus, Matthew and Chris recognize real marketing excellence: Venmo's NIL-powered college debit card integration that turned Gen Z students into walking brand ambassadors, and PETA's inspired collaboration with Wu-Tang Clan's Masta Killah - who showed up in a full camo lettuce suit to promote veganism. Because when 90s hip-hop legends commit to cause marketing, they commit hard.


    Matthew and Chris don't just recap the week's campaigns - they dissect what actually worked, what flopped, and why marketers need to stop chasing trends and start building strategy with backbone. Two decades in the trenches. Zero tolerance for mediocrity. Just the curated intelligence that makes you sharper than you were 15 minutes ago.


    Hit play. Level up. Get back to building something that matters.

    🔗 **Join The Marketing, Machines & Mischief Community**

    ✅ Official: https://MarketingMachinesMischief.com

    ✅ Facebook: https://www.facebook.com/MarketingMachinesMischief

    ✅ LinkedIn: https://www.linkedin.com/in/matthewnewell/

    ✅ YouTube: https://www.youtube.com/@MarketingMachinesMischief

    ✅ instagram: https://www.instagram.com/marketingmachinesmischief


    Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net



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    11 分
  • Why Omnicom Just Dropped $13.5B on Its "Loser Rival" (The FTC Caveat Is Wild): EP 002

    Why Omnicom Just Dropped $13.5B on Its "Loser Rival" (The FTC Caveat Is Wild): EP 002
    2025/10/03

    We break down why Reddit is suddenly getting more AI citations than Wikipedia and YouTube combined—and what that $60M Google deal really means for your content strategy. They dissect Omnicom's $13.5 billion acquisition (with a bizarre political boycott clause the FTC slipped in), and reveal TikTok's internal research proving it's finally a legitimate bottom-funnel conversion machine with 2.2x sales lift.

    Plus: Xfinity turned Frankenstein into a Wi-Fi-obsessed sourdough baker (and hired the actual Universal Studios makeup artists to do it), and Mountain Dew just co-launched gummy candies that taste like soda—because cross-promotion has officially entered its final form.


    Two decades of marketing battle scars. Zero fluff. Just the perspective you won't find anywhere else—delivered with the wit and authority of guys who've actually built campaigns that moved product, not just PowerPoints.


    Hit play. Get smarter. Get back to work.


    🔗 **Join The Marketing, Machines & Mischief Community**

    ✅ Official: https://MarketingMachinesMischief.com

    ✅ Facebook: https://www.facebook.com/MarketingMachinesMischief

    ✅ LinkedIn: https://www.linkedin.com/in/matthewnewell/

    ✅ YouTube: https://www.youtube.com/@MarketingMachinesMischief

    ✅ instagram: https://www.instagram.com/marketingmachinesmischief


    Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net



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    10 分
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