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Marketing Evolution: Transitioning from Business to PHd

Marketing Evolution: Transitioning from Business to PHd

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 In this episode, we sit down with Dandan to explore her unique journey of transitioning from a successful business leader to an academic scholar. Dandan shares her experiences in digital marketing, entrepreneurship, and her ongoing PhD research. We delve into the challenges and rewards of balancing a thriving career with academic pursuits, discussing practical strategies for navigating this dual path. Whether you're in the corporate world or academia, tune in for valuable insights on leveraging skills and knowledge across both realms for holistic success.

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