The full 7h19 audio is available here:hler.com/buyologyttps://www.theoldselBuyology: Truth and Lies About Why We BuyNEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—TimeHow much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores:• Does sex actually sell?• Does subliminal advertising still surround us?• Can “cool” brands trigger our mating instincts?• Can our other senses—smell, touch, and sound—be aroused when we see a product?Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.MARTIN LINDSTROM was voted by Time Magazine as one of the world's most influential people of 2009 for this work on neuromarketing. As one of the world's most respected marketing gurus with a global audience of over a million people, Lindstrom spends 300 days on the road every year, advising top executives of companies including McDonald's Corporation, Procter & Gamble, Nestlé, Microsoft, The Walt Disney Company and GlaxoSmithKline. He has been featured in The Washington Post, USA TODAY, Fast Company, and more. His previous book, BRANDsense, was acclaimed by the Wall Street Journal as one of the ten best marketing books ever published.

The full 14h05 audio is available here: https://www.theoldseller.com/ready-fire-aimReady, Fire, Aim

Zero to $100 Million in No Time Flat Whether you re thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors. In it, self–made multimillionaire and bestselling author Masterson shares the knowledge he has gained from creating and expanding numerous businesses and outlines a focused strategy for guiding a small business through the four stages of entrepreneurial growth. Along the way, Masterson teaches you the different skills needed in order to excel in this dynamic environment.Michael Masterson has developed a loyal following of more than 250,000 subscribers with Early to Rise (www.EarlyToRise.com), an e-newsletter published by Agora, Inc. Throughout his remarkably successful business career, Masterson has been a partner in two businesses that grew beyond $100 million, two more that exceeded $50 million, and at least a dozen that surpassed the $10 million mark. He is also the author of the New York Times, Wall Street Journal, and Amazon.com bestsellers Seven Years to Seven Figures, Automatic Wealth, and Automatic Wealth for Grads . . . and Anyone Else Just Starting Out (all from Wiley), and Confessions of a Self-Made Multimillionaire. Subscribe to Michael Masterson's daily e-zine at www.EarlyToRise.com.

The full 7h11 audio is available here: https://www.theoldseller.com/300-email-marketing-tips300 Email Marketing Tips: Critical Advice And Strategy To Turn Subscribers Into Buyers & Grow A Six-Figure Business With EmailDoes any of this sound familiar to you?1. You sit down every week staring at that blinking cursor wondering what to send your email list, and then a week becomes two or more, and you can’t remember when the last time you emailed them was.2. You have an opt-in incentive or lead magnet that’s pretty much doing nothing for you or your business.3. You have a haphazardly thrown together email sequence that doesn’t bring you sales or engagement.4. You silently cringe every month as you pay out your email service provider because you’re not using any of their features.5. You’re pretty much winging it with email.If you’re nodding yes, 300 Email Marketing Tips will give you more than a bare-bones framework to put in place an email marketing strategy for your business.The premise of this book isn’t about growing a big fat email list. Email marketing is NOT list building alone.You need a coherent, holistic strategy to be successful at it.Here’s what’s packed in this how-to guide:What branding has to do with email marketing and the #1 thing most solopreneurs ignore when it comes to their email list7 things your welcome email must do (but probably doesn’t!)Why your lead magnet has to address THESE two critical points3 ways to plan your email editorial calendarAnswers to the questionsI have thirty thousand page views a month but get only forty-two subscribers foran month. What am I doing wrong?(See section 3 for the answer.)- My email sequence gets a lot of engagement and opens. Everyone says theylove my stuff, but I still get no sales for my e-book. Why?(See section 5 for theanswer.)- I have a sequence of emails set up in my evergreen funnel, but I’m not gettingany sales. Is my product terrible? Should I just scrap it altogether? (Seesection 7 for the answer.)Rather than flit from week to week wondering what to email your list...Imagine creating an email strategy that enables you to take the weekend off and still see your list grow, rake in testimonials, and make sales.Imagine having endless email content ideas…Imagine creating an opt-in offer with all the right ingredients that has readers clamoring to get their hands on it…Imagine sending emails with confidence knowing exactly the impact that particular email willhave on your subscribers…That’s the power of an email marketing strategy!If you think email marketing is complicated and something you can’t do, my goal with this book is to change that opinion.If you’re struggling with any particular aspect of email marketing, this book will give you a fresh perspective on how you can tackle it too.Intrigued yet?Then scroll to the top and click or tap “Buy Now.” Give your business a simple email marketing strategy and a chance to build an audience that’s addicted to your zone of genius.Meera is an author and speaker who specializes in making marketing your online business ridiculously simple. She’s got seven books on the Amazon Best- Sellers list including The One Hour Content Plan, Your First 100, and The Blog Startup.She’s also the founder of the CREATEplanners and MeeraKothand.Com, an award-winning site listed as one of the top 100 Sites for Solopreneurs three years in a row. Over the years, she has developed a reputation for making the most complex topics simple and smashing misconceptions about what you HAVE to do in order to be successful in business. Think of her as your “Minimum Viable–Maximum Impact Biz Evangelist.”

The full 9h03 audio is available here: https://www.theoldseller.com/the-copywriting-sourcebook

The Copywriting Sourcebook: How to Write Better Copy, Faster-For Everything from Ads to WebsitesIt s OK knowing the theory, but when it s 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut. This book takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website. Prepared by one of the best copywriters in the B2B sector, this book also provides the reader with templates for 13 of the most common copywriting tasks for maximum effectiveness and speed.Andy Maslen has spent 22 years in the business communication and information industry. As a professional copywriter and writing coach, he works with leading organisations to help them build sales and profits using the written word. He is the author of Write to Sell (Marshall Cavendish). He lives in Salisbury.

The full 30h38 audio is available here: https://www.theoldseller.com/cashvertisingCashvertising: How to Use More Than 100 Secrets of Ad-agency Psychology to Make Big Money Selling Anything to AnyoneBarely one in a hundred business people knows these facts about creating powerful advertising. Do You? FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. FACT! Captions under photos get 200 percent greater readership than non-headline copy. FACT! Ads with sale prices draw 20 percent more attention. FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads. FACT! Four-colour ads are up to 45 percent more effective than black and white. FACT! New York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now - thanks to CASHVERTISING - you can, too. And it won't matter one bit whether you're a corporate giant or an independent trader. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don't cost a penny to use. No matter what you sell - or how you sell it, this practical, fast-paced book will teach you: How to create powerful ads, brochures, sales letters, Websites, and more; How to make people believe what you say; Sneaky ways to persuade people to respond; Effective tricks for writing magnetic headlines; What mistakes to avoid...at all costs!; What you should always/never do in your ads; Expert formulas, guidance, tips and strategies.Drew Eric Whitman (a.k.a. Dr. Direct) is known internationally as a dynamic consultant and trainer who smashes old advertising myths like a china-shop bull. Teaching the psychology behind the response for more than 23 years, he worked for the direct-marketing division of the largest ad agency in Philadelphia, was senior copywriter for the country's leading direct-to-the-consumer insurance company, and associate copy chief for catalog giant Day-Timers. His work has been used by companies ranging from small retail shops to giant, multi-million dollar corporations, including: the Advertising Specialty Institute, American Legion, Amoco, and Texaco. His intensive AdPOWER! Clinic teaches business people how to use consumer psychology to boost the effectiveness of their ads, brochures, sales letters, Websites, and more. Whitman lives in Palm Desert, California. Visit the author's site for more info at cashvertising.com.

The full 11h10 audio is available here: https://www.theoldseller.com/tested-advertising-methodsWant to see your website’s conversion rates soar? Ready to build a powerful experimentation program that drives real results? Tested Advertising Methods is your ultimate guide to optimizing your online presence with proven strategies.Packed with insights from over 28 chapters, this book dives into the power of testing, whether you're tweaking your headlines, refining your sales copy, or experimenting with different ad formats. Learn how to craft the most effective ads, test their impact, and use data to drive important decisions. You'll discover practical ways to boost your sales, improve your user experience and establish a strong testing framework that keeps you ahead of the competition.This book shows you how to take a scientific approach to advertising, driving measurable results that matter to your bottom line. Whether you're just starting to experiment or looking to refine your current strategy, Tested Advertising Methods will help you maximize the impact of every ad, every campaign and every conversion.

The full 7h42 audio is available here: https://www.theoldseller.com/email-persuasion"A results getting tour de force. This is simply the best book on email marketing I have ever read." Howard LothropEmail Persuasion: The Step-By-Step Guide to Attracting More Clients and Winning More Sales With Email MarketingBusiness fads come and go, but Email Marketing has consistently outperformed all other marketing strategies. In Email Persuasion, marketing expert Ian Brodie reveals the techniques that are working right now to allow professionals and small businesses to connect with potential clients, build trust-based relationships and generate more sales through email.Inside the book you'll discover:The Customer Insight Mapping technique for building deep understanding of what your clients need and what will motivate them to buy from you.6 surefire subject line models that will get your emails opened and read.The "optin formula" for getting the right people to subscribe to your emails (and how to accelerate the growth of your subscriber list).How to engage AND persuade with your emails so that you build a loyal 'fan base' ready to buy from you.The advanced techniques for turning email subscribers into paying clients (and why accepted wisdom on selling in emails is almost all wrong)."We've seen a threefold increase in leads and we've won several new clients." Adrian WillmottEmail Persuasion lays out a clear blueprint for building an engaged subscriber base, building credibility and trust through your emails and converting your subscribers into paying clients.The best format for emails? Page 57. When to send them and how frequently? Start on page 59, but also check page 83 on why frequent emailing is often more effective?Getting your system onto autopilot? Page 95. Advanced techniques to get the right messages to the subscribers who will most value them? Page 103. Writing persuasively? Page 109."Ian gives you all the information you need to succeed in plain and simple English based on what actually works in the real business world today" Anna Letitia CookPacked full of examples, templates and clear next steps for you to do to get your own email marketing system up and running quickly and getting you results. If you've ever been overwhelmed by the complexity of email marketing or been unsure where to start to get the best results, Email Persuasion will provide you a clear path to succeeding with email.If you want to get results fast from email marketing then you need Email Persuasion. Scroll up and grab a copy now.Ian Brodie works with consultants, coaches and other professionals to help them attract and win more clients. He teaches them how to market effectively, how to become seen as leaders in their field, and how to nurture relationships and win business through email marketing. He was recently named as one of the "Top 50 Global Thought Leaders in Marketing and Sales" by Top Sales World magazine, and one of the "Top 25 Global Influencers in Sales and Sales and Sales Management" by OpenView Labs. Salesforce.com picked him as one of their "Social Business Dream Team" and Raintoday.com named his website as one of the "Resources of the Decade" for Professional Services Marketing. He lives in Cheshire in the UK with his wonderful and understanding wife Kathy who put up with him agonising over this book, and their two fantastic kids Chris and Robs. He’s a long-suffering Newcastle United supporter and in his spare time he likes to practice and perform close-up magic (though not very well). After working his socks off building a consulting business that depended on his personal involvement and effort to win new clients, he discovered that through email marketing he could reach and help more people, have more impact, and win a lot more business. He’s personally used the strategies he outlines in this book to grow his own and his clients’ businesses. And if you follow these strategies, you can do the same.

The full 13h01 audio is available here:https://www.theoldseller.com/expert-secretsExpert Secrets: The Underground Playbook for Converting Your Online Visitors into Lifelong CustomersMaster the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels.Your business is a calling. You’ve been called to serve a group of people with the products, services, and offers that you’ve created. The impact that the right message can have on someone at the right time in their life is immeasurable. Your message could help to save marriages, repair families, change someone’s health, grow a company, or more. . . .But only if you know how to get it into the hands of the people whose lives you have been called to change.By positioning yourself as an expert and telling your story in a way that gets people to move, you will be able to guide people through your value ladder, offer solutions to their problems, and give them the results they are looking for. This is how you change the lives of your customers, and this is how you grow your company.In this updated edition of Expert Secrets, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, gives you the step-by-step strategies you need to turn your expertise into a carefully crafted sales message that will attract your dream customers.Don’t hide inside your business. Implement these story selling techniques now so you can find your voice and gain the confidence to become a leader, build a movement of people whose lives you can change, and make this calling a career.Russell Brunson started his first online company while he was wrestling in college. Over the past 15 years, he has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books, popularized the concept of sales funnels and co-founded the software company ClickFunnels, which helps tens of thousands of entrepreneurs quickly get their message out to the marketplace. www.russellbrunson.com.