The full 7h19 audio is available here:hler.com/buyologyttps://www.theoldselBuyology: Truth and Lies About Why We BuyNEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—TimeHow much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores:• Does sex actually sell?• Does subliminal advertising still surround us?• Can “cool” brands trigger our mating instincts?• Can our other senses—smell, touch, and sound—be aroused when we see a product?Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.MARTIN LINDSTROM was voted by Time Magazine as one of the world's most influential people of 2009 for this work on neuromarketing. As one of the world's most respected marketing gurus with a global audience of over a million people, Lindstrom spends 300 days on the road every year, advising top executives of companies including McDonald's Corporation, Procter & Gamble, Nestlé, Microsoft, The Walt Disney Company and GlaxoSmithKline. He has been featured in The Washington Post, USA TODAY, Fast Company, and more. His previous book, BRANDsense, was acclaimed by the Wall Street Journal as one of the ten best marketing books ever published.

The full 14h05 audio is available here: https://www.theoldseller.com/ready-fire-aimReady, Fire, Aim

Zero to $100 Million in No Time Flat Whether you re thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors. In it, self–made multimillionaire and bestselling author Masterson shares the knowledge he has gained from creating and expanding numerous businesses and outlines a focused strategy for guiding a small business through the four stages of entrepreneurial growth. Along the way, Masterson teaches you the different skills needed in order to excel in this dynamic environment.Michael Masterson has developed a loyal following of more than 250,000 subscribers with Early to Rise (www.EarlyToRise.com), an e-newsletter published by Agora, Inc. Throughout his remarkably successful business career, Masterson has been a partner in two businesses that grew beyond $100 million, two more that exceeded $50 million, and at least a dozen that surpassed the $10 million mark. He is also the author of the New York Times, Wall Street Journal, and Amazon.com bestsellers Seven Years to Seven Figures, Automatic Wealth, and Automatic Wealth for Grads . . . and Anyone Else Just Starting Out (all from Wiley), and Confessions of a Self-Made Multimillionaire. Subscribe to Michael Masterson's daily e-zine at www.EarlyToRise.com.

The full 7h11 audio is available here: https://www.theoldseller.com/300-email-marketing-tips300 Email Marketing Tips: Critical Advice And Strategy To Turn Subscribers Into Buyers & Grow A Six-Figure Business With EmailDoes any of this sound familiar to you?1. You sit down every week staring at that blinking cursor wondering what to send your email list, and then a week becomes two or more, and you can’t remember when the last time you emailed them was.2. You have an opt-in incentive or lead magnet that’s pretty much doing nothing for you or your business.3. You have a haphazardly thrown together email sequence that doesn’t bring you sales or engagement.4. You silently cringe every month as you pay out your email service provider because you’re not using any of their features.5. You’re pretty much winging it with email.If you’re nodding yes, 300 Email Marketing Tips will give you more than a bare-bones framework to put in place an email marketing strategy for your business.The premise of this book isn’t about growing a big fat email list. Email marketing is NOT list building alone.You need a coherent, holistic strategy to be successful at it.Here’s what’s packed in this how-to guide:What branding has to do with email marketing and the #1 thing most solopreneurs ignore when it comes to their email list7 things your welcome email must do (but probably doesn’t!)Why your lead magnet has to address THESE two critical points3 ways to plan your email editorial calendarAnswers to the questionsI have thirty thousand page views a month but get only forty-two subscribers foran month. What am I doing wrong?(See section 3 for the answer.)- My email sequence gets a lot of engagement and opens. Everyone says theylove my stuff, but I still get no sales for my e-book. Why?(See section 5 for theanswer.)- I have a sequence of emails set up in my evergreen funnel, but I’m not gettingany sales. Is my product terrible? Should I just scrap it altogether? (Seesection 7 for the answer.)Rather than flit from week to week wondering what to email your list...Imagine creating an email strategy that enables you to take the weekend off and still see your list grow, rake in testimonials, and make sales.Imagine having endless email content ideas…Imagine creating an opt-in offer with all the right ingredients that has readers clamoring to get their hands on it…Imagine sending emails with confidence knowing exactly the impact that particular email willhave on your subscribers…That’s the power of an email marketing strategy!If you think email marketing is complicated and something you can’t do, my goal with this book is to change that opinion.If you’re struggling with any particular aspect of email marketing, this book will give you a fresh perspective on how you can tackle it too.Intrigued yet?Then scroll to the top and click or tap “Buy Now.” Give your business a simple email marketing strategy and a chance to build an audience that’s addicted to your zone of genius.Meera is an author and speaker who specializes in making marketing your online business ridiculously simple. She’s got seven books on the Amazon Best- Sellers list including The One Hour Content Plan, Your First 100, and The Blog Startup.She’s also the founder of the CREATEplanners and MeeraKothand.Com, an award-winning site listed as one of the top 100 Sites for Solopreneurs three years in a row. Over the years, she has developed a reputation for making the most complex topics simple and smashing misconceptions about what you HAVE to do in order to be successful in business. Think of her as your “Minimum Viable–Maximum Impact Biz Evangelist.”