『Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys』のカバーアート

Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys

Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys

著者： Fexingo
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Marketing automation platforms like HubSpot and Marketo promise to turn chaotic customer interactions into seamless, data-driven journeys. But the gap between that promise and the reality of clunky workflows, messy data, and misaligned triggers is where most teams get stuck. In this show, Lucas and Luna cut through the vendor hype to examine how real marketing automation works — from lead scoring models and lifecycle stages to A/B testing of email sequences and multi-touch attribution. They walk through actual deployment scenarios: a B2B SaaS company using Marketo for lead nurturing, a retail brand building a HubSpot-based abandoned cart sequence, and a media site triggering content recommendations based on behavioral segments. Each episode is built around a concrete automation challenge — designing a welcome campaign across five channels, setting up a dynamic list with proper exclusion rules, or connecting CRM data to trigger a sales alert when a lead hits a 90-point score. Lucas brings the strategic framework and numbers (budgets, conversion rates, time-to-close), while Luna pushes back with implementation gotchas — privacy compliance, integration limits, and the human judgment automation can't replace. The listener walks away not with a '5 tips' list but with a clear, critical lens: can this automation actually deliver the ROI claimed, or is it just moving the manual work somewhere else? #MarketingAutomation #HubSpot #Marketo #CustomerJourneys #LeadScoring #EmailMarketing #CRM #MarTech #B2BMarketing #MarketingTechnology #WorkflowAutomation #DataDrivenMarketing #Business #FexingoBusiness #BusinessPodcast #Marketing #Podcast #AutomationStrategy Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
エピソード
  • How Automation Misses Customer Car Lease Endings

    How Automation Misses Customer Car Lease Endings
    2026/07/21
    Episode 124 of Marketing Automation with Fexingo explores a blind spot in automated customer journeys: car lease endings. Lucas and Luna discuss a case study involving a major automaker's marketing team that failed to trigger timely offers when leases expired, losing customers to competitors. They break down the data silos between finance, sales, and marketing that cause this gap, and walk through a simple integration fix using lease-end date fields in HubSpot and Marketo. The episode includes specific numbers: 30 percent of lease customers who don't receive a retention offer within 45 days go with a different brand. Practical takeaways for marketers on building triggers around life events that aren't tied to digital behavior alone. #MarketingAutomation #HubSpot #Marketo #CustomerJourneys #CarLease #AutomotiveMarketing #RetentionMarketing #LifeEventTriggers #DataSilos #CRMIntegration #LeadScoring #CustomerRetention #TriggerMarketing #MarTech #Business #Marketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    6 分
  • How Automation Misses Customer Grocery Swaps

    How Automation Misses Customer Grocery Swaps
    2026/07/21
    Episode 123 of Marketing Automation with Fexingo. Lucas and Luna explore a blind spot in marketing automation: customer grocery subscription swaps. When a customer switches from HelloFresh to Sunbasket or cancels a meal kit for local grocery delivery, most automation platforms treat it as a generic churn event. But the data in grocery receipts—brand choices, portion sizes, dietary shifts—contains rich signals about life-stage changes, health priorities, and budget shifts. Lucas cites a 2025 Statista survey showing 42 percent of U.S. households use at least one grocery delivery subscription, and the average customer switches providers every eight months. He argues that automation platforms ignore the 'why' behind the swap. Luna pushes back with a cost-of-integration reality check. The episode drills into one specific case: how a DTC protein-bar brand lost 30 percent of its repeat buyers because it didn't detect that those customers had switched from Keto to Mediterranean meal plans. No clickbait, no fluff—just a concrete gap marketers can fix. #MarketingAutomation #HubSpot #Marketo #CustomerJourney #GroceryDelivery #MealKit #Churn #Retention #LifeEvents #DataIntegration #DTC #ProteinBars #DietaryShifts #Statista #HelloFresh #Sunbasket #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    12 分
  • Marketing Automation Ignores Customer Meal Kit Cancellations

    Marketing Automation Ignores Customer Meal Kit Cancellations
    2026/07/20
    In this episode of Marketing Automation with Fexingo, Lucas and Luna explore a surprising blind spot in automated customer journeys: meal kit subscription cancellations. When a customer cancels their food delivery box, it signals major life changes like a new diet, budget shift, or moving. Yet most marketing automation platforms simply trigger a generic 'come back' email. Lucas breaks down how companies like Blue Apron and HelloFresh could use cancellation data to trigger personalized offers—like a low-carb plan or a smaller box—instead of losing the customer. He shares real churn stats: meal kit companies lose 40-60% of subscribers within six months, and smarter automation could recover 15-20% of those. Luna pushes back on data privacy concerns, and they discuss opt-in frameworks. Specific, actionable, and timely for any marketer using HubSpot, Marketo, or similar tools. #MarketingAutomation #CustomerJourneys #MealKits #BlueApron #HelloFresh #ChurnReduction #LifeEventMarketing #Personalization #HubSpot #Marketo #AutomationBlindSpots #CustomerRetention #EmailMarketing #SubscriptionBusiness #DataPrivacy #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo
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    7 分
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