『Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys』のカバーアート

Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys

Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys

著者： Fexingo
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Marketing automation platforms like HubSpot and Marketo promise to turn chaotic customer interactions into seamless, data-driven journeys. But the gap between that promise and the reality of clunky workflows, messy data, and misaligned triggers is where most teams get stuck. In this show, Lucas and Luna cut through the vendor hype to examine how real marketing automation works — from lead scoring models and lifecycle stages to A/B testing of email sequences and multi-touch attribution. They walk through actual deployment scenarios: a B2B SaaS company using Marketo for lead nurturing, a retail brand building a HubSpot-based abandoned cart sequence, and a media site triggering content recommendations based on behavioral segments. Each episode is built around a concrete automation challenge — designing a welcome campaign across five channels, setting up a dynamic list with proper exclusion rules, or connecting CRM data to trigger a sales alert when a lead hits a 90-point score. Lucas brings the strategic framework and numbers (budgets, conversion rates, time-to-close), while Luna pushes back with implementation gotchas — privacy compliance, integration limits, and the human judgment automation can't replace. The listener walks away not with a '5 tips' list but with a clear, critical lens: can this automation actually deliver the ROI claimed, or is it just moving the manual work somewhere else? #MarketingAutomation #HubSpot #Marketo #CustomerJourneys #LeadScoring #EmailMarketing #CRM #MarTech #B2BMarketing #MarketingTechnology #WorkflowAutomation #DataDrivenMarketing #Business #FexingoBusiness #BusinessPodcast #Marketing #Podcast #AutomationStrategy Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
エピソード
  • How Marketing Automation Triggers Waste Your Best Leads

    How Marketing Automation Triggers Waste Your Best Leads
    2026/06/05
    Lucas and Luna dive into a hidden problem in marketing automation: poorly designed trigger logic that actually drives away your best prospects. They walk through a concrete example of a B2B SaaS company that set up a 'white paper download' trigger to send a sales demo invite — and discovered that 40 percent of their highest-scoring leads unsubscribed within two weeks of the trigger. The hosts explain why high-intent leads react negatively to premature sales sequences, how to audit your trigger definitions for false positives, and a simple three-question filter to add before any automation fires. They also discuss the difference between behavioral triggers and inferred intent, and why a 'cool-down' period before automated outreach can lift conversion rates by over 20 percent. If you run any kind of automated nurture flow, this episode will change how you think about that 'if this, then that' logic. #MarketingAutomation #LeadScoring #TriggerLogic #B2BSaaS #AutomationAudit #HighIntentLeads #SalesEnablement #NurtureFlows #FalsePositives #ConversionRate #CustomerJourney #IntentData #MarketingStrategy #HubSpot #Marketo #FexingoBusiness #BusinessPodcast #MarTech Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • Why Your Marketing Automation Needs an Attribution Model Overhaul

    Why Your Marketing Automation Needs an Attribution Model Overhaul
    2026/06/05
    In this episode, Lucas and Luna dig into why most marketing automation platforms default to last-touch attribution, and how that distorts campaign decisions. They walk through a real example: a B2B SaaS company that shifted to a custom weighted attribution model and discovered their top-of-funnel content was responsible for 60 percent of closed-won revenue — not the demo request emails they'd been optimizing for. The hosts explain the math behind attribution modeling, the common pitfalls like double-counting and time decay, and what it takes to sync attribution data back into HubSpot or Marketo workflows. If you've ever wondered why your automation campaigns seem to perform better in the dashboard but worse in revenue, this episode explains the disconnect. #MarketingAutomation #AttributionModeling #HubSpot #Marketo #MarketingROI #MultiTouchAttribution #DataDrivenMarketing #RevenueAttribution #B2BMarketing #MarketingAnalytics #CampaignOptimization #LeadScoring #MarketingTechnology #ConversionPath #FexingoBusiness #BusinessPodcast #Marketing #Attribution Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • Why Your Abandoned Cart Emails Are Going to Spam

    Why Your Abandoned Cart Emails Are Going to Spam
    2026/06/04
    Episode 30 digs into a hidden deliverability trap: abandoned cart emails, which often have near-identical subject lines and send patterns, trigger spam filters at Gmail and Outlook. Lucas breaks down how shared IP reputations collapse when multiple senders use the same automation triggers, and why a client saw open rates drop from 45% to 7% after a spam algorithm update. Luna brings data on how Microsoft's 2025 Smart Filter now penalizes rapid-fire transactional sequences. The episode covers concrete fixes: adding a random delay, varying subject line syntax, and using a dedicated sending pool. No fluff, just the mechanics behind a problem that quietly kills a third of automation ROI. #EmailDeliverability #AbandonedCart #SpamFilters #MarketingAutomation #Gmail #Outlook #SenderReputation #IPWarming #SubjectLines #TransactionalEmail #DeliverabilityROI #MicrosoftSmartFilter #TriggeredEmails #EmailMarketing #Marketing #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    7 分
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