『Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys』のカバーアート

Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys

Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys

著者： Fexingo
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Marketing automation platforms like HubSpot and Marketo promise to turn chaotic customer interactions into seamless, data-driven journeys. But the gap between that promise and the reality of clunky workflows, messy data, and misaligned triggers is where most teams get stuck. In this show, Lucas and Luna cut through the vendor hype to examine how real marketing automation works — from lead scoring models and lifecycle stages to A/B testing of email sequences and multi-touch attribution. They walk through actual deployment scenarios: a B2B SaaS company using Marketo for lead nurturing, a retail brand building a HubSpot-based abandoned cart sequence, and a media site triggering content recommendations based on behavioral segments. Each episode is built around a concrete automation challenge — designing a welcome campaign across five channels, setting up a dynamic list with proper exclusion rules, or connecting CRM data to trigger a sales alert when a lead hits a 90-point score. Lucas brings the strategic framework and numbers (budgets, conversion rates, time-to-close), while Luna pushes back with implementation gotchas — privacy compliance, integration limits, and the human judgment automation can't replace. The listener walks away not with a '5 tips' list but with a clear, critical lens: can this automation actually deliver the ROI claimed, or is it just moving the manual work somewhere else? #MarketingAutomation #HubSpot #Marketo #CustomerJourneys #LeadScoring #EmailMarketing #CRM #MarTech #B2BMarketing #MarketingTechnology #WorkflowAutomation #DataDrivenMarketing #Business #FexingoBusiness #BusinessPodcast #Marketing #Podcast #AutomationStrategy Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
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  • How B2B Email Automation Kills Conversion Rates

    How B2B Email Automation Kills Conversion Rates
    2026/09/10
    Most B2B companies treat their email automation like a broadcast system, blasting the same sequence to everyone. But in September 2026, that approach is failing. We break down why personalized trigger-based journeys outperform static drip campaigns, using real data from HubSpot and Marketo users who saw conversion lifts by focusing on behavioral signals instead of demographic guesses. #MarketingAutomation #B2BSales #EmailMarketing #CustomerJourney #HubSpot #Marketo #LeadNurturing #ConversionOptimization #DigitalMarketing #SalesEnablement #ContentStrategy #MarketingTech #LeadScoring #BehavioralTargeting #FexingoBusiness #BusinessPodcast #GrowthHacking #MarTech Keep every episode free: buymeacoffee.com/fexingo
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    7 分
  • The Hidden Cost of Marketing Automation Friction

    The Hidden Cost of Marketing Automation Friction
    2026/09/09
    We dissect why automated customer journeys often fail at the critical moment of handoff. Using a recent case study on cart abandonment recovery, we explore how a five-second delay in notification delivery can cost a retailer thousands in lost revenue. Lucas and Luna break down the technical debt behind these delays and offer practical steps to streamline your marketing automation workflows for better conversion rates. #MarketingAutomation #CustomerJourney #ConversionRateOptimization #HubSpot #Marketo #CartAbandonment #EmailMarketing #LeadNurturing #DigitalMarketing #SalesFunnel #RetailStrategy #B2BMarketing #EcommerceGrowth #FexingoBusiness #BusinessPodcast #TechTrends2026 #MarketingROI #AutomationTools Keep every episode free: buymeacoffee.com/fexingo
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    11 分
  • The Attribution Blind Spot in Marketing Automation

    The Attribution Blind Spot in Marketing Automation
    2026/09/08
    Most marketing automation platforms promise full-funnel visibility, but a quiet crisis is emerging where multi-touch attribution models fail to capture the true value of brand-building activities. This episode explores how HubSpot and Marketo users are losing millions in budget allocation because their systems default to last-click or linear models that ignore the friction of modern customer journeys. We break down a specific case where a mid-market SaaS company shifted three million dollars from direct-response channels to top-of-funnel content, only to see their automated pipelines report a catastrophic drop in conversion rates despite actual revenue growth. The conversation covers why this happens, how to fix your data infrastructure without overhauling your entire stack, and the one metric that actually matters when you stop chasing vanity clicks. #MarketingAutomation #HubSpot #Marketo #AttributionModel #CustomerJourney #SaaSMetrics #RevenueOperations #DataIntegrity #DigitalMarketing #MarTech #FexingoBusiness #BusinessPodcast #GrowthStrategy #LeadScoring #ConversionOptimization #BrandBuilding #LastClickFallacy #MarketingROI Keep every episode free: buymeacoffee.com/fexingo
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    12 分
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