『Marketing Analytics with Fexingo: Data, Attribution, and Measuring Campaign Performance』のカバーアート

Marketing Analytics with Fexingo: Data, Attribution, and Measuring Campaign Performance

Marketing Analytics with Fexingo: Data, Attribution, and Measuring Campaign Performance

著者： Fexingo
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Lucas and Luna scrutinize the messy reality of marketing analytics—where attribution models break, vanity metrics mislead, and campaign data never tells a clean story. Each episode picks a single measurement problem: how last-touch attribution overvalues the final click, why multi-touch models introduce their own biases, or what happens when Facebook and Google report conflicting conversion numbers. Lucas brings the technical rigor—explaining lift studies, incrementality testing, and the statistical pitfalls of small sample sizes—while Luna keeps the conversation tethered to real campaign decisions: budget reallocation, creative testing, and the trade-off between precision and speed. Together they walk through actual brand case studies (from direct-to-consumer startups to enterprise SaaS), showing which metrics mattered, which ones were noise, and how the team eventually reconciled data with strategic judgment. This is not a podcast about marketing automation hacks or growth-hacking gimmicks; it is a podcast for the analyst or manager who stares at a dashboard every morning and needs to know: What is this number actually telling me? And when can I trust it enough to act? #MarketingAnalytics #AttributionModeling #CampaignMeasurement #MarketingROI #DataDrivenMarketing #MarketingMetrics #IncrementalityTesting #MarketingAttribution #MarketingData #Analytics #MarketingPodcast #BusinessPodcast #FexingoBusiness #Business #Marketing #Podcast #DataAnalytics #MarketingStrategy Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
エピソード
  • How Customer Lifetime Value Transforms Marketing Spend

    How Customer Lifetime Value Transforms Marketing Spend
    2026/09/10
    Most marketing teams still measure success by the immediate return on ad spend for a single transaction, but that metric ignores the long-term economic reality of the customer relationship. In this episode, we look at how shifting focus from first-purchase attribution to customer lifetime value changes budget allocation decisions across industries. We break down the specific mechanics of calculating true lifetime value using real-world examples from subscription services and durable goods. You will learn why high-acquisition-cost channels often deliver better net results when viewed through a multi-year lens rather than a thirty-day window. The discussion includes concrete data points on retention rates and how they impact overall profitability, offering a clearer framework for evaluating which marketing efforts actually build sustainable business growth. #CustomerLifetimeValue #MarketingAnalytics #ReturnOnAdSpend #SubscriptionModels #RetentionStrategy #BudgetAllocation #DataDrivenMarketing #FexingoBusiness #BusinessPodcast #MarketingROI #AcquisitionCost #LongTermGrowth #ConsumerBehavior #FinancialModeling #DigitalAdvertising #BrandLoyalty #LucasAndLuna #EconomicAnalysis Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • Why Incremental Lift Testing Beats Attribution

    Why Incremental Lift Testing Beats Attribution
    2026/09/09
    Most marketing teams treat last-click attribution as gospel, but it systematically undervalues upper-funnel work. We look at how a mid-market consumer brand shifted to incrementality testing to find out what actually drives sales versus what just gets credit. The data reveals that nearly forty percent of their top-of-funnel spend was invisible to standard dashboards until they ran geo-lift experiments. This episode breaks down the mechanics of holdout groups, why statistical significance matters more than daily averages, and how to structure a test that doesn't bleed budget. It is a practical guide for anyone tired of defending creative work that never appears in the final conversion column. #MarketingAnalytics #IncrementalityTesting #LiftStudies #LastClickBias #HoldoutGroups #MediaMixModeling #UpperFunnel #ConversionAttribution #StatisticalSignificance #GeoLiftExperiments #BrandAwareness #PerformanceMarketing #DataDrivenDecisions #FexingoBusiness #BusinessPodcast #MarketingStrategy #ROIMeasurement #DigitalAdvertising Keep every episode free: buymeacoffee.com/fexingo
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    11 分
  • How Brand Lift Studies Reveal True Marketing Impact

    How Brand Lift Studies Reveal True Marketing Impact
    2026/09/08
    We drill into brand lift studies, the specific methodology used by platforms like Meta and YouTube to measure ad effectiveness beyond last-click attribution. Lucas walks through a recent case where a mid-sized apparel brand tested their video ads against a control group, revealing a twenty percent increase in purchase intent that traditional analytics completely missed. Luna explores why this metric matters for long-term equity versus short-term conversion. We break down how to design these experiments, interpret the confidence intervals, and avoid the common pitfall of confusing awareness with actual business results. This episode is essential for marketing leaders who want to prove the value of top-of-funnel spending to CFOs using hard data rather than vague impressions. #BrandLift #MarketingAnalytics #AttributionModeling #FexingoBusiness #BusinessPodcast #MediaMeasurement #AdEffectiveness #ControlGroupTesting #PurchaseIntent #TopOfFunnel #MetaAds #YouTubeAds #CFOCommunication #MarketingROI #ConsumerBehavior #DigitalAdvertising #LucasAndLuna #MarketingStrategy Keep every episode free: buymeacoffee.com/fexingo
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    10 分
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