『Market Says?』のカバーアート

Market Says?

Market Says?

著者： iHeartPodcasts and Bubbler
無料で聴く

Hosts Marcus Collins and his University of Michigan Students will take a rare look at culture through the eyes of tomorrow’s consumers. Marketers will get schooled by the students as they take the mic and decide what gets a pass and a fail when it comes to creating culture and connecting with Gen Z.

Want to discover more Bubbler Media podcasts? Explore all our shows on YouTube: https://www.youtube.com/@Bubbler_Media

2026 iHeartMedia, Inc. © Any use of this intellectual property for text and data mining or computational analysis including as training material for artificial intelligence systems is strictly prohibited without express written consent from iHeartMedia マーケティング マーケティング・セールス 社会科学 経済学
エピソード
  • Is Gen Z Saving the Movie Theater? What the Market Says About the Big Screen Comeback

    Is Gen Z Saving the Movie Theater? What the Market Says About the Big Screen Comeback
    2026/08/27

    Moviegoing was supposed to be dying. Then Gen Z sold out theaters all summer. Gayle Troberman and Marcus Collins sit down with University of Michigan marketing students to unpack what's actually driving the comeback. Spoiler: it's less about what's on the screen and more about who's in the seat next to you. From sold-out Spider-Man showings to Letterboxd rankings that beat Rotten Tomatoes, this one's about why the movie might just be the excuse, and what that means for anyone trying to market a moment.

    See omnystudio.com/listener for privacy information.
    続きを読む 一部表示
    38 分
  • Homesick for a Life You Never Lived? What the Market Says About Borrowed Nostalgia

    Homesick for a Life You Never Lived? What the Market Says About Borrowed Nostalgia
    2026/08/14

    65% of Gen Z feels nostalgic for eras they never lived. That's a marketer's dream — and a minefield. In this episode of Market Says, hosts Gayle Troberman and Marcus Collins sit down with University of Michigan marketing students to unpack why some brands earn their way into a decade that isn't theirs, and why the ones that fake it get caught every time.

    See omnystudio.com/listener for privacy information.
    続きを読む 一部表示
    46 分
  • Is "The Source" Even a Thing Anymore? What the Market Says About How Gen Z Decides What's True

    Is "The Source" Even a Thing Anymore? What the Market Says About How Gen Z Decides What's True
    2026/07/30

    74% of Gen Z uses TikTok as a search engine. 81% of teens get news from creators. But 55% still say they trust established experts when a story really matters. So the question isn't whether Gen Z has abandoned traditional sources. It's whether "the source" is even a concept anymore. In this episode of Market Says, hosts Gayle Troberman and Marcus Collins sit down with University of Michigan marketing students to figure out who they actually trust, when credentials still matter, and what all this means for brands and truth.

    See omnystudio.com/listener for privacy information.
    続きを読む 一部表示
    46 分
adbl_web_anon_alc_button_suppression_t1
まだレビューはありません