Ready to stop running your business solo and start building something bigger?

In this episode of Market Like a Hotshot, James & Jeff pull back the curtain on how they scaled from solopreneurs to true business owners. They share the real strategies that helped them grow—building systems, creating standard operating procedures (SOPs), expanding their teams, mastering delegation, and shaping a strong company culture.

You’ll also hear about their recent experience at Venture Café in Cambridge, where they connected with other entrepreneurs and innovators who are scaling their own ventures.

If you’ve ever wondered how to move from “doing it all yourself” to leading a thriving business, this episode is packed with insights you can put into action.

🎧 Tune in now and learn how to scale like a hotshot.

Stay up to date with your favorite hotshots!

James:⁠⁠⁠

⁠@jvfsolutions⁠⁠ on Instagram

⁠⁠https://jvf.com⁠⁠

Jeff:⁠⁠⁠

⁠@aimcbizhealth⁠⁠ on Instagram

⁠⁠https://aimcbizsolutions.com⁠⁠

We now have Merch!

⁠⁠@marketlikeahotshot⁠⁠ on Instagram

⁠⁠https://marketlikeahotshot.com⁠

#Entrepreneurship #BusinessGrowth #ScaleYourBusiness #Delegation #Leadership #CompanyCulture #SmallBusiness #StartupLife #MarketLikeAHotshot

Bad service kills trust. Great listening builds loyalty. Inthis episode of Market Like a Hotshot, James and Jeff break down the real‑world difference between brands that ignore their customers and businesses that win by tuning in.

Jeff shares a jaw‑dropping story about a roofing companythat completely blew it, while James recalls a restaurant experience that shows how fast poor listening can sink a reputation. Then they flip the script with powerful examples of listening done right: James explains how he earns trust byhelping people recover after their websites are hacked, and Jeff reveals how active listening fuels growth in his health and wellness business.

If you want to attract more clients, keep them coming back,and market like a true hotshot, this episode is packed with lessons you can’t afford to miss.

Stay up to date with your favorite hotshots!

James:⁠

@jvfsolutions⁠ on Instagram

⁠https://jvf.com⁠

Jeff:⁠

@aimcbizhealth⁠ on Instagram

⁠https://aimcbizsolutions.com⁠

We now have Merch!

⁠@marketlikeahotshot⁠ on Instagram

⁠https://marketlikeahotshot.com

In the ’90s, knowing how to search the internet was a game‑changing skill. Today, mastering AI prompts is the next frontier and it’s more than just asking questions. In this episode, James and Jeff explore how the right prompts can help you think clearer, work faster, and make more effective decisions in business and beyond.

You’ll discover:

• Why prompting is the must‑have skill for entrepreneurs, marketers, musicians, and professionals in every field.
• Real‑world prompt examples — from having AI review and refine your emails to clearing brain fog and sparking fresh ideas.
• AI for legal advice — potential uses, plus important caveats and limitations you need to know before acting on AI‑generated legal information.
• Marketing prompts that convert — tips for generating campaign ideas, sharpening messaging, and creating content that connects.
• Musicians and AI — how artists are using prompts to write lyrics, brainstorm melodies, and market their music.
• Decision‑making with AI — how well‑crafted prompts can surface insights, weigh options, and guide smarter choices.

Whether you’re curious about ChatGPT, looking to streamline your workflow, or ready to push your creativity further, this episode is packed with practical strategies, cautionary notes, and inspiration to help you prompt like a pro.

Listen now and start turning AI into your competitive advantage

Ever wonder why some musicians with average talent top the charts… while true virtuosos play to empty rooms? Or why a flashy gadget with so-so performance outsells a technically superior competitor?

The secret isn’t always in the product—it’s in the hype. In this episode of Market Like a Hotshot, we’re pulling back the curtain on how marketing, storytelling, and perception canturn the ordinary into the unforgettable. Whether you’re selling music, tech, or your own expertise, we’ll show you how to build buzz that sells.

This is Episode 14: Hype It Like a Hotshot! Let’s turn up the volume on your marketing game.

Episode 13 – Live from a Packed House: Small Business Marketing Q&A

For the first time ever, Market Like a Hotshot went live—recorded in front of a buzzing, standing‑room‑only crowd of entrepreneurs, small business owners, and marketing professionals hungry for actionable insights. In this special live marketing podcast episode, we answer real‑time questions on:

• How to prioritize your marketing strategy so you focus on what drives results
• Cutting marketing costs without sacrificing impact or brand quality
• Building authentic business relationships that lead to long‑term growth
• Local business marketing tactics to get your brand recognized in your community
• Entrepreneur marketing advice for standing out in competitive markets

We also share behind‑the‑scenes updates on the future of Market Like a Hotshot—including upcoming marketing tips, branding strategies, and content ideas designed to help you grow your business.

If you’ve ever wished you could be in the room with us, this is the next best thing: high‑energy, real‑world marketing advice, local business growth strategies, and practical tips you can put into action today.

James:

⁠@jvfsolutions⁠ on Instagram

⁠https://jvf.com⁠

Jeff:

⁠@aimcbizhealth⁠ on Instagram⁠

https://aimcbizsolutions.com⁠

Market Like a Hotshot:

@marketlikeahotshot on Instagram

⁠https://marketlikeahotshot.com

Market Like a Hotshot – Episode 12

"Who Really Owns Your Brand?"

If you think you own your brand… think again.

In this week’s episode, Jeff and James go deep into one of the most overlooked, and most dangerous, blind spots in business: the moment your customers decide your brand belongs to them.

From the Cracker Barrel logo controversy to Disney Parks’ bold changes, from the nostalgia of Saved by the Bell to the infamous New Coke disaster, we break down real-world examples of brands that underestimated the emotional equity their customers had invested… and paid the price.

Here’s what you’ll discover in this episode:

• The “Brand Ownership Paradox” – why the second your audience connects with your brand, you stop being the sole decision-maker.
• The Emotional Tripwire – how even a small change can trigger massive backlash (and how to spot it before it happens).
• The Change Management Playbook – strategies to evolve your brand without alienating your most loyal fans.
• The Growth vs. Loyalty Dilemma – how to scale and innovate without breaking the bond that makes your brand valuable in the first place.

Whether you’re running a small business, scaling an agency, or steering a global brand, this episode will give you the frameworks and real-world case studies to protect your brand equity while still moving forward.

Because here’s the truth: Your logo, your products, your messaging — they may be yours legally, but emotionally, they belong to your customers. Ignore that, and you risk losing everything you’ve built.

Don't forget: Market Like a Hotshot LIVE! is happening on September 3rd at the Framingham State Innovation Center in Framingham, MA. Seats are filling quickly! Reserve yours now!

Register for the event here: ⁠ https://business.metrowest.org/events/details/market-like-a-hotshot-live-business-after-hours-11420⁠

Stream more episodes of Market Like a Hotshot on Spotify, or wherever you get podcasts!
Stay up to date with your favorite hotshots!

#crackerbarrell #savedbythebell #DisneyD23 #DisneyWorld #marketing #podcast

James

@jvfsolutions on Instagram
https://jvf.com

Jeff

@aimcbizhealth on Instagram
https://aimcbizsolutions.com

Market Like a Hotshot

@marketlikeahotshot on Instagram
https://marketlikeahotshot.com

Welcome back, Hotshots! On today's episode, James and Jeff talk about networking, something near and dear to our hosts.

They dive into the importance of networking and building connections, and then share tips they've learned fromtheir decades of networking, so you can network like a hotshot!

Don't forget that Market Like a Hotshot LIVE! is happening on September 3rd at the Framingham State Innovation Center in Framingham, MA. Seats are filling quickly! Reserve yours now!

Register for the event here: https://business.metrowest.org/events/details/market-like-a-hotshot-live-business-after-hours-11420

Stream more episodes of Market Like a Hotshot on Spotify, or wherever you getpodcasts!

Stay up to date with your favorite hotshots!

James:
@jvfsolutions on Instagram
https://jvf.com

Jeff:
@aimcbizhealth on Instagram
https://aimcbizsolutions.com

@marketlikeahotshot on Instagram
https://marketlikeahotshot.com

James and Jeff reach 10 episodes of Hotshot! Can you believe it? In this episode, the duo celebrates their milestone by talking about a skill every person needs: focus. This episode dives into how doing everything can harm your brand, and some real productivity hacks that help you succeed!

Don't forget, Market Like a Hotshot is coming to Framingham, MA LIVE on September 3rd! Register now for a night filled with networking, Q&A's, and of course, your favorite hotshots live!

Register for the event here: https://business.metrowest.org/events/details/market-like-a-hotshot-live-business-after-hours-11420

Stream more episodes of Market Like a Hotshot on Spotify, or wherever you get podcasts!

Stay up to date with your favorite hotshots!

James:
@jvfsolutions on Instagram
jvf.com

Jeff:
@aimcbizhealth on Instagram
aimcbizsolutions.com

@marketlikeahotshot on Instagram
marketlikeahotshot.com

#digitalmarketing #podcasts #smallbusinessmarketing #marketlikeahotshot #marketingstrategy #socialmediamarketing #focusing #pomodoro #boston #business