Episode 24: Connect Like a Hotshot

Networking doesn’t have to feel awkward, transactional, or like a stack of business cards you’ll never look at again. In this episode of Market Like a Hotshot, James and Jeff break down how to make meaningful connections at networking events that actually last.

You’ll learn:

• Why stories beat selling every time — and how to craft your own “connection story.”
• Practical tips for building authentic relationships at conferences, meetups, and industry mixers.
• The subtle moves that turn small talk into powerful opportunities.
• Common pitfalls to avoid so you don’t come across as pushy or forgettable.

This is more than networking advice — it’s about marketing yourself with heart, creating bonds that feel good, and walking away from events with genuine allies instead of just contacts.

Whether you’re a marketer, entrepreneur, or professional looking to grow your circle, this episode will help you connect like a hotshot and make every networking opportunity count.

Tune in now and discover how to transform your next event into a place of real connection, joy, and opportunity.

Stay up to date with your favorite hotshots!

James:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠@jvfsolutions⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on Instagram

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://jvf.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Jeff:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠@aimcbizhealth⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on Instagram

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aimcbizsolutions.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

We now have Merch!

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@marketlikeahotshot⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on Instagram

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://marketlikeahotshot.com⁠⁠⁠⁠⁠⁠⁠⁠

#SmallBusiness #EntrepreneurLife #MarketingTips #BusinessGrowth #KnowYourWorth #MarketLikeAHotshot

Episode 23: Influence Without Followers

Tired of chasing likes and follower counts that don’t translate into real business? In this episode of Market Like a Hot Shot, Jeff & James break down why influence isn’t about vanity metrics and is actually more about reputation, trust, and the conversations happening behind the scenes.

We dive into the dark funnel, the hidden world where buying decisions are made long before anyone clicks “follow.” You’ll learn how to spot the hidden power players who drive referrals, how to turn clients into megaphones for your brand, and how to build credibility that spreads in private spaces like Slack groups, mastermind circles, and community chats.

Are you a small business owner, entrepreneur, or service provider who want to grow without obsessing over social media numbers? Then this episode is for you! It's packed with actionable marketing tips as we show you how to:

• Build trust that spreads invisibly.

• Create advocates who recommend you in conversations you’ll never see.

• Anchor your credibility with events, podcasts, and insights that move markets.

If you’ve ever thought, “Why doesn’t my follower count match my actual influence?” then this episode is your wake‑up call.

Stop chasing numbers and start building the kind of reputation that wins deals, grows businesses, and lasts.

#SmallBusiness #EntrepreneurLife #MarketingTips #BusinessGrowth #Influence #DarkFunnel #MarketLikeAHotShot

Stay up to date with your favorite hotshots!

James:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠@jvfsolutions⁠⁠⁠⁠⁠⁠⁠⁠⁠ on Instagram

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://jvf.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

Jeff:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠@aimcbizhealth⁠⁠⁠⁠⁠⁠⁠⁠⁠ on Instagram

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aimcbizsolutions.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

We now have Merch!

⁠⁠⁠⁠⁠⁠⁠⁠⁠@marketlikeahotshot⁠⁠⁠⁠⁠⁠⁠⁠⁠ on Instagram

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://marketlikeahotshot.com⁠⁠⁠⁠⁠⁠⁠

#SmallBusiness #EntrepreneurLife #PricingStrategy #MarketingTips #BusinessGrowth #KnowYourWorth #MarketLikeAHotshot

Episode 23: Influence Without Followers
Stop chasing vanity metrics — start building the kind of reputation that actually moves markets. Jeff & James break down the “dark funnel,” hidden power players, and how to turn clients into megaphones for your brand.

Why Your Marketing Strategy Should Come Before Sales Hiring

Hiring a sales team before you’ve nailed your marketing strategy? That’s like trying to drive a car with no gas! In this episode, Jeff and James break down why marketing isn’t just a nice-to-have. It’s the foundation for sales success!

We get into:

• How strong positioning and messaging make sales scalable.
• Why demand generation needs to come before cold calls.
• Real stories of startups that hired sales too early—and what it cost them.
• The marketing strategy you need before you onboard your first rep.

Whether you're scaling a startup, refining your go-to-market strategy, or trying to align sales and marketing teams, this episode gives you the clarity (and fuel) to do it right.

Grab your bagel, your hot chocolate, or whatever fuels your genius, and hit play to Strategize like a Hotshots!

Stay up to date with your favorite hotshots!

James:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠@jvfsolutions⁠⁠⁠⁠⁠⁠⁠⁠ on Instagram

⁠⁠⁠⁠⁠⁠⁠⁠https://jvf.com⁠⁠⁠⁠⁠⁠⁠⁠

Jeff:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠@aimcbizhealth⁠⁠⁠⁠⁠⁠⁠⁠ on Instagram

⁠⁠⁠⁠⁠⁠⁠⁠https://aimcbizsolutions.com⁠⁠⁠⁠⁠⁠⁠⁠

We now have Merch!

⁠⁠⁠⁠⁠⁠⁠⁠@marketlikeahotshot⁠⁠⁠⁠⁠⁠⁠⁠ on Instagram

⁠⁠⁠⁠⁠⁠⁠⁠https://marketlikeahotshot.com⁠⁠⁠⁠⁠⁠

#SmallBusiness #EntrepreneurLife #PricingStrategy #MarketingTips #BusinessGrowth #KnowYourWorth #MarketLikeAHotshot

Price It Like a Hotshot: Stop Undervaluing Yourself & Start Charging What You’re Worth

Are you stuck second‑guessing your prices or discounting just to land the deal? In this episode of Market Like a Hotshot, James pulls back the curtain on pricing psychology—and shows you how to flip fear into confidence.

You’ll discover:

• The secret of anchoring and why your first number sets the tone
• How premium positioning attracts dream clients (and repels the wrong ones)
• Why the “race to the bottom” is killing your business—and how to escape it
• 5 tactical moves to raise your prices without losing momentum

This isn’t just about numbers—it’s about identity, boundaries, and building a business that respects your worth. If you’re ready to stop apologizing for your prices and start owning your value, this episode is your blueprint.

Hit play and learn how to price with purpose, protect your value, and profit like a hotshot.

Stay up to date with your favorite hotshots!

James:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠@jvfsolutions⁠⁠⁠⁠⁠⁠⁠ on Instagram

⁠⁠⁠⁠⁠⁠⁠https://jvf.com⁠⁠⁠⁠⁠⁠⁠

Jeff:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠@aimcbizhealth⁠⁠⁠⁠⁠⁠⁠ on Instagram

⁠⁠⁠⁠⁠⁠⁠https://aimcbizsolutions.com⁠⁠⁠⁠⁠⁠⁠

We now have Merch!

⁠⁠⁠⁠⁠⁠⁠@marketlikeahotshot⁠⁠⁠⁠⁠⁠⁠ on Instagram

⁠⁠⁠⁠⁠⁠⁠https://marketlikeahotshot.com⁠⁠⁠⁠⁠

#SmallBusiness #EntrepreneurLife #PricingStrategy #MarketingTips #BusinessGrowth #KnowYourWorth #MarketLikeAHotshot

Market Like a Hotshot – Episode 20: Measure Like a Hotshot

Most businesses are drowning in numbers that don’t matter. Impressions, likes, followers… they look good on paper, but they don’t pay the bills.

In this episode, we expose the myths that keep entrepreneurs stuck and show you exactly what to measure if you want real growth. You’ll discover:

• The 5 biggest lies about marketing metrics (and the truths that will save you money)

• The “Hotshot Measurement Stack” that turns chaos into clarity

• Think you know which channel is working? This episode will make you question everything you thought you knew about ROI

If you’re ready to stop guessing, stop chasing vanity metrics, and finally see which marketing dollars are actually working, this episode is your wake‑up call.

Your Hotshot Challenge: Pick one revenue‑driving metric this week, track it, and watch your decisions sharpen overnight.

Stay up to date with your favorite hotshots!

James:⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠@jvfsolutions⁠⁠⁠⁠⁠ on Instagram

⁠⁠⁠⁠⁠https://jvf.com⁠⁠⁠⁠⁠

Jeff:⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠@aimcbizhealth⁠⁠⁠⁠⁠ on Instagram

⁠⁠⁠⁠⁠https://aimcbizsolutions.com⁠⁠⁠⁠⁠

We now have Merch!

⁠⁠⁠⁠⁠@marketlikeahotshot⁠⁠⁠⁠⁠ on Instagram

⁠⁠⁠⁠⁠https://marketlikeahotshot.com⁠⁠⁠⁠

#Entrepreneurship #BusinessGrowth #Delegation #Leadership #CompanyCulture #SmallBusiness #StartupLife #MarketLikeAHotshot

Think posting on social media is just about showing up every day and shouting “look at me”? Think again. In this episode of Market Like a Hotshot, we dive deep into posting strategies that actually work for marketers, entrepreneurs, and business owners who want to grow their audience without burning out. And what did Jeff say about #TaylorSwift ?

We cover:

• Timing that matters – when to post for maximum reach and engagement
• Tools that save time – from scheduling to analytics, we share what’s worth your attention
• Algorithm insights – why it’s not always about “me, me, me” and how to create content that the platforms (and your audience) actually love
• Mindset shifts – how to think like a strategist, not just a poster.

And as a bonus… does James finally rat out his least favorite hosting company? You’ll have to listen to find out.

If you’re ready to stop guessing and start posting with purpose, this episode will give you the clarity, confidence, and a few laughs along the way. Perfect for entrepreneurs, small business owners, and marketers who want to market smarter, not louder.

Stay up to date with your favorite hotshots!

James:⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠@jvfsolutions⁠⁠⁠⁠ on Instagram

⁠⁠⁠⁠https://jvf.com⁠⁠⁠⁠

Jeff:⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠@aimcbizhealth⁠⁠⁠⁠ on Instagram

⁠⁠⁠⁠https://aimcbizsolutions.com⁠⁠⁠⁠

We now have Merch!

⁠⁠⁠⁠@marketlikeahotshot⁠⁠⁠⁠ on Instagram

⁠⁠⁠⁠https://marketlikeahotshot.com⁠⁠⁠

#Entrepreneurship #BusinessGrowth #Delegation #Leadership #CompanyCulture #SmallBusiness #StartupLife #MarketLikeAHotshot

Hiring the right people can make or break your business growth. In this episode of Market Like a Hotshot, Jeff and James dive deep into the art of building a winning team.

Jeff, drawing on his expertise as a recruiter, shares proven strategies for spotting top talent and avoiding costly hiring mistakes. James opens up about his real‑world experiences bringing new people into JVF Solutions, including the lessons learned along the way.

Whether you’re a startup founder, small business owner, or entrepreneur ready to scale, this episode will give you practical insights on:

• How to identify the right candidates for your company culture
• Common hiring pitfalls and how to avoid them
• Tips for building a team that supports long‑term growth

If you’re serious about scaling your business, you can’t afford to miss this conversation. Tune in and learn how to hire like a hotshot.

Stay up to date with your favorite hotshots!

James:⁠⁠⁠⁠⁠

⁠⁠@jvfsolutions⁠⁠⁠ on Instagram

⁠⁠⁠https://jvf.com⁠⁠⁠

Jeff:⁠⁠⁠⁠⁠

⁠⁠@aimcbizhealth⁠⁠⁠ on Instagram

⁠⁠⁠https://aimcbizsolutions.com⁠⁠⁠

We now have Merch!

⁠⁠⁠@marketlikeahotshot⁠⁠⁠ on Instagram

⁠⁠⁠https://marketlikeahotshot.com⁠⁠

#Entrepreneurship #BusinessGrowth #opentowork #Delegation #Leadership #CompanyCulture #SmallBusiness #StartupLife #MarketLikeAHotshot

Ready to stop running your business solo and start building something bigger?

In this episode of Market Like a Hotshot, James & Jeff pull back the curtain on how they scaled from solopreneurs to true business owners. They share the real strategies that helped them grow—building systems, creating standard operating procedures (SOPs), expanding their teams, mastering delegation, and shaping a strong company culture.

You’ll also hear about their recent experience at Venture Café in Cambridge, where they connected with other entrepreneurs and innovators who are scaling their own ventures.

If you’ve ever wondered how to move from “doing it all yourself” to leading a thriving business, this episode is packed with insights you can put into action.

🎧 Tune in now and learn how to scale like a hotshot.

Stay up to date with your favorite hotshots!

James:⁠⁠⁠

⁠@jvfsolutions⁠⁠ on Instagram

⁠⁠https://jvf.com⁠⁠

Jeff:⁠⁠⁠

⁠@aimcbizhealth⁠⁠ on Instagram

⁠⁠https://aimcbizsolutions.com⁠⁠

We now have Merch!

⁠⁠@marketlikeahotshot⁠⁠ on Instagram

⁠⁠https://marketlikeahotshot.com⁠

#Entrepreneurship #BusinessGrowth #ScaleYourBusiness #Delegation #Leadership #CompanyCulture #SmallBusiness #StartupLife #MarketLikeAHotshot