Episode 24: Connect Like a Hotshot

Networking doesn’t have to feel awkward, transactional, or like a stack of business cards you’ll never look at again. In this episode of Market Like a Hotshot, James and Jeff break down how to make meaningful connections at networking events that actually last.

You’ll learn:

• Why stories beat selling every time — and how to craft your own “connection story.”
• Practical tips for building authentic relationships at conferences, meetups, and industry mixers.
• The subtle moves that turn small talk into powerful opportunities.
• Common pitfalls to avoid so you don’t come across as pushy or forgettable.

This is more than networking advice — it’s about marketing yourself with heart, creating bonds that feel good, and walking away from events with genuine allies instead of just contacts.

Whether you’re a marketer, entrepreneur, or professional looking to grow your circle, this episode will help you connect like a hotshot and make every networking opportunity count.

Tune in now and discover how to transform your next event into a place of real connection, joy, and opportunity.

Stay up to date with your favorite hotshots!

James:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠@jvfsolutions⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on Instagram

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://jvf.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Jeff:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠@aimcbizhealth⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on Instagram

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aimcbizsolutions.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

We now have Merch!

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@marketlikeahotshot⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on Instagram

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://marketlikeahotshot.com⁠⁠⁠⁠⁠⁠⁠⁠

#SmallBusiness #EntrepreneurLife #MarketingTips #BusinessGrowth #KnowYourWorth #MarketLikeAHotshot

Episode 23: Influence Without Followers

Tired of chasing likes and follower counts that don’t translate into real business? In this episode of Market Like a Hot Shot, Jeff & James break down why influence isn’t about vanity metrics and is actually more about reputation, trust, and the conversations happening behind the scenes.

We dive into the dark funnel, the hidden world where buying decisions are made long before anyone clicks “follow.” You’ll learn how to spot the hidden power players who drive referrals, how to turn clients into megaphones for your brand, and how to build credibility that spreads in private spaces like Slack groups, mastermind circles, and community chats.

Are you a small business owner, entrepreneur, or service provider who want to grow without obsessing over social media numbers? Then this episode is for you! It's packed with actionable marketing tips as we show you how to:

• Build trust that spreads invisibly.

• Create advocates who recommend you in conversations you’ll never see.

• Anchor your credibility with events, podcasts, and insights that move markets.

If you’ve ever thought, “Why doesn’t my follower count match my actual influence?” then this episode is your wake‑up call.

Stop chasing numbers and start building the kind of reputation that wins deals, grows businesses, and lasts.

#SmallBusiness #EntrepreneurLife #MarketingTips #BusinessGrowth #Influence #DarkFunnel #MarketLikeAHotShot

Stay up to date with your favorite hotshots!

James:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠@jvfsolutions⁠⁠⁠⁠⁠⁠⁠⁠⁠ on Instagram

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://jvf.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

Jeff:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠@aimcbizhealth⁠⁠⁠⁠⁠⁠⁠⁠⁠ on Instagram

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aimcbizsolutions.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

We now have Merch!

⁠⁠⁠⁠⁠⁠⁠⁠⁠@marketlikeahotshot⁠⁠⁠⁠⁠⁠⁠⁠⁠ on Instagram

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://marketlikeahotshot.com⁠⁠⁠⁠⁠⁠⁠

#SmallBusiness #EntrepreneurLife #PricingStrategy #MarketingTips #BusinessGrowth #KnowYourWorth #MarketLikeAHotshot

Episode 23: Influence Without Followers
Stop chasing vanity metrics — start building the kind of reputation that actually moves markets. Jeff & James break down the “dark funnel,” hidden power players, and how to turn clients into megaphones for your brand.

Why Your Marketing Strategy Should Come Before Sales Hiring

Hiring a sales team before you’ve nailed your marketing strategy? That’s like trying to drive a car with no gas! In this episode, Jeff and James break down why marketing isn’t just a nice-to-have. It’s the foundation for sales success!

We get into:

• How strong positioning and messaging make sales scalable.
• Why demand generation needs to come before cold calls.
• Real stories of startups that hired sales too early—and what it cost them.
• The marketing strategy you need before you onboard your first rep.

Whether you're scaling a startup, refining your go-to-market strategy, or trying to align sales and marketing teams, this episode gives you the clarity (and fuel) to do it right.

Grab your bagel, your hot chocolate, or whatever fuels your genius, and hit play to Strategize like a Hotshots!

Stay up to date with your favorite hotshots!

James:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠@jvfsolutions⁠⁠⁠⁠⁠⁠⁠⁠ on Instagram

⁠⁠⁠⁠⁠⁠⁠⁠https://jvf.com⁠⁠⁠⁠⁠⁠⁠⁠

Jeff:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠@aimcbizhealth⁠⁠⁠⁠⁠⁠⁠⁠ on Instagram

⁠⁠⁠⁠⁠⁠⁠⁠https://aimcbizsolutions.com⁠⁠⁠⁠⁠⁠⁠⁠

We now have Merch!

⁠⁠⁠⁠⁠⁠⁠⁠@marketlikeahotshot⁠⁠⁠⁠⁠⁠⁠⁠ on Instagram

⁠⁠⁠⁠⁠⁠⁠⁠https://marketlikeahotshot.com⁠⁠⁠⁠⁠⁠

#SmallBusiness #EntrepreneurLife #PricingStrategy #MarketingTips #BusinessGrowth #KnowYourWorth #MarketLikeAHotshot