『Market Like a Hotshot』のカバーアート

Market Like a Hotshot

Market Like a Hotshot

著者: James Feudo and Jeff DeSocio
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Market Like a Hotshot is your go-to podcast for cutting-edge marketing insights and business growth strategies. Hosted by industry veterans Jeff and James, who bring over 60 years of combined expertise in marketing and IT, this weekly show delivers actionable tips, smart strategies, and no-nonsense advice to help business owners and entrepreneurs scale their ventures. Whether you're looking to boost visibility, refine your brand, or master digital marketing, this podcast gives you the tools to market like a true hotshot.James Feudo and Jeff DeSocio マーケティング マーケティング・セールス 経済学
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  • Episode 54: Storytelling Like a Hotshot
    2026/06/15

    Storytelling isn’t a “nice‑to‑have” in business. It’s the skill that separates the forgettable from the unforgettable. In Episode 54, we brought in one of the best in the game to prove it.

    Meet Chuck Goldstone: entrepreneur, author, radio veteran, public speaker, startup mentor, and one of the most respected storytelling experts in the Boston innovation community. If you’ve ever heard his name in Hotshot Nation (and you have), now you get to hear the man himself.

    This episode is packed with wisdom, humor, and hard‑earned lessons from someone who has helped thousands of founders, leaders, and creators communicate with clarity, confidence, and impact.

    Inside this episode, you’ll learn:
    🔥 Why storytelling is the foundation of every successful pitch, brand, and business
    🔥 How Chuck went from radio to entrepreneurship to becoming a storytelling authority
    🔥 Why attention is earned, not owed, and how to keep it
    🔥 The biggest mistakes technical experts make when communicating
    🔥 Why your audience doesn’t care about how something works until they understand why it matters
    🔥 How to differentiate yourself in a crowded market
    🔥 Why emotion drives decisions more than facts ever will
    🔥 How serendipity, curiosity, and creativity fuel great stories
    🔥 How AI can support storytelling… and how it can ruin it if you’re not careful
    🔥 Why your story must be in your voice, not AI’s, not a template’s, not someone else’s

    Chuck also shares powerful insights on:
    • The “Z‑Chart” method for influencing behavior
    • Why you should never practice your pitch on the people who matter most
    • How to speak to “mere mortals” when you’re a technical expert
    • Why differentiation and memorability are everything
    • How to make people feel something — because that’s what they remember

    This is one of the richest, most actionable episodes we’ve ever recorded. If you want to communicate better, pitch better, lead better, or simply tell your story in a way people actually care about… this is the episode.

    Hit play and learn how to tell stories like a Hotshot.


    Connect with the Hotshots:

    James:

    @jvfsolutions

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://jvf.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Jeff:

    @aimcbizhealth

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aimcbizsolutions.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Merch, E-Learning, & more:

    @marketlikeahotshot

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://marketlikeahotshot.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


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    40 分
  • Episode 53: Pitch Like a Hotshot
    2026/06/08

    Most people don’t have a pitch problem - they have a connection problem.

    In Episode 53, Jeff and James break down exactly how to pitch like a Hotshot. Not like a robot, not like a walking sales script, and definitely not like someone who memorized a template from a coach who teaches everyone the same thing.

    This episode is packed with real stories, real strategy, and real talk about what makes a pitch land… and what makes it crash.

    Inside this episode, you’ll learn:
    🔥 Why a pitch is a conversation, not a performance
    🔥 The biggest mistakes people make when pitching (and how to avoid them)
    🔥 Why being “too polished” can actually destroy your credibility
    🔥 How cryptic pitches confuse people and cost you opportunities
    🔥 How to tailor your pitch for networking events vs. formal pitch settings
    🔥 Why you should always ask about them before you pitch yourself
    🔥 How to create a pitch people can repeat, share, and remember
    🔥 Jeff’s signature strategy: turning your pitch into a question
    🔥 Why honesty, clarity, and authenticity beat cleverness every time

    You’ll also hear Jeff and James share their best and worst pitch stories. Yes, they share the ones that opened doors and the ones that slammed them shut, along with the lessons they learned from both.

    If you want to pitch in a way that feels natural, genuine, and effective…
    If you want people to trust you, remember you, and refer you…
    If you want to stop sounding like everyone else and start sounding like you

    This episode will change the way you pitch forever.

    Hit play and learn how to pitch like a Hotshot.


    Connect with the Hotshots:

    James:

    @jvfsolutions

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://jvf.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Jeff:

    @aimcbizhealth

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aimcbizsolutions.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Merch, E-Learning, & more:

    @marketlikeahotshot

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://marketlikeahotshot.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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    39 分
  • Episode 52: Think Like a Hotshot
    2026/06/01

    Most people don’t think.
    They react. They follow. They copy whatever the world throws at them.

    Episode 52 is your wake‑up call.

    In this powerful mindset episode, Jeff and James break down what it really means to think like a Hotshot. They show you how to think for yourself, challenge the crowd, sharpen your mind, and stop outsourcing your brain to trends, opinions, or AI.


    Inside this episode, you’ll learn:
    🔥 Why independent thinking is a superpower in a world full of followers
    🔥 How to build real critical‑thinking skills that cut through noise and nonsense
    🔥 How to stay positive without being delusional
    🔥 How to question assumptions, challenge narratives, and make your own decisions
    🔥 Why AI is a tool, not a brain, and how to use it without losing your edge
    🔥 How to break out of autopilot and take control of your thoughts
    🔥 The mindset shifts that separate leaders from spectators

    This episode is packed with punchy, quotable, share‑worthy moments designed to sharpen your mind and strengthen your identity.

    If you want uncommon results, you need uncommon thoughts.
    If you want to lead, you can’t think like the crowd.
    If you want to win, you need to think like a Hotshot.

    Hit play and upgrade your mindset.


    Connect with the Hotshots:

    James:

    @jvfsolutions

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://jvf.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Jeff:

    @aimcbizhealth

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aimcbizsolutions.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Merch, E-Learning, & more:

    @marketlikeahotshot

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://marketlikeahotshot.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


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    26 分
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