Mark Hadfield: You Can't Feel Data | PO Notes (Short)
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Mark Hadfield: You Can't Feel Data | PO Notes (Short)
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Short on time? Here are my favorite nuggets from my conversation with Mark Hadfield, founder of Meet the 85%, co-founder of Dose of Reality, and the guy who quit a secure agency job to start knocking on strangers' doors across Britain instead.
In less than 15 minutes, Mark makes the case for "reality first, brand second," his rule for never letting a client's brand into the room until real life brings it up on its own. The actual moment a man got up and shut a door before answering a question about his pension, and why that told Mark more than his answer did. Why a photo inside someone's fridge can undercut a dashboard, and did, on one project. And the lesson behind "1.4 slices of pizza," why Mark still can't let go of the pizza brand that tried to average its own customers into nonsense.
Want the full story, like Mark's path from a working-class kid mocked for his accent in agency land to running planning across Asia, to quitting his job a week before his second child was born?
Check out The Brand Builder version of this episode on your favorite podcast platform.
Give a listen. And let's go build something worth remembering.