Warehouses have not changed much in 20 to 30 years, and even when businesses look modern from the outside, the reality behind the scenes is often chaos, spreadsheets, and a heap of decisions operators never expected to be making.

In this episode, we sit down with Rob O’Dea from ShelfBot to unpack the real industry blockers that stop warehouses from taking the first step into automation, including fear of massive projects, over-engineered solutions, and the “consultant trap” of trying to solve 100% of the problem all at once.

We talk about:

• Why complexity and integration risk (hello, SAP) can kill projects before they start

• The 80/20 mindset, and why chasing the last 20% can explode cost and complexity
• The human reality of picking, including the 10 to 15 km a day many pickers walk
• The hidden costs and safety risks people miss, including fire suppression and lithium-ion concerns

If you’re a manufacturer, 3PL, or e-commerce operator trying to scale without betting the business on a mega-project, this is a practical conversation about where to start, what to avoid, and how to reduce the fear factor.

In this episode of Manufacturing Tech Australia, we sit down with futurist Marcus Barber to unpack what is really happening across the manufacturing landscape in Australia today. We explore the ongoing flow on effects of supply disruptions, the shift from just in time to just in case, cash flow pressure on smaller manufacturers, and how global tariff movements are creating unexpected opportunities for Australian exporters.

Marcus also shares powerful insights into the skills shortage, why the sector struggles to attract and retain talent, and how manufacturers can rethink engagement by hiring in cohorts and supporting slow retirement models. We also dig into emerging risks, strategic blind spots, shifting consumer markets, and how technology and AI will influence the sector over the next few years.

We sit down with Harry and Paul from Inturing to move past the AI buzzwords and get practical about automation in Australian manufacturing. We talk about the real opportunities, the common traps, and how to use AI as an enabler for better processes instead of chasing the latest shiny tool.

We walk through how manufacturers can connect the dots between CRMs, ERPs, finance and project systems, and we look at simple ways to free people from low value admin so they can spend more time with customers and on strategy. From sales call transcription to purchase order processing and accounts receivable, we show how small, targeted automations can add up to serious savings and better cash flow.

Harry and Paul also share the mistakes they see all the time, why “AI first” thinking often backfires, and a simple way to get started without blowing the budget or creating a data security mess.