Mark Dunkerley, VP of Enterprise Technology Services and CISO at Coca-Cola Bottlers Sales and Services, sits down with host Bradd Busick to talk through the invisible costs that quietly erode IT budgets: cloud sprawl, unused tools, lingering AI pilots, and emerging token-based AI pricing…not to mention the persistent drain of legacy and technical debt. Mark and Bradd also discuss why the most successful modern CIO and CISO roles are shelving their egos to converge around shared risk ownership, business continuity, and data-driven communication with executives and boards.

But it’s not all sharing-is-caring sunshine and rainbows: they also dig into why rapid technology changes are making long-range budgeting difficult (and by long-range, they mean longer than 6 months); why relational capital built between IT leaders and the business is essential for project funding, and fast due diligence; and why the process side of AI ROI still needs a lot of work to show potential, while user productivity tools are already showing faster value returns - IF adoption is properly managed, that is.

Mark’s key advice that we all can get behind? Businesses need to shift from reactive to proactive governance…and now is finally the time to share the load of accountability beyond the CIO and CISO.

Highlights:

6:38 What is hidden spend, and why does it seem to be getting worse?

10:10 How are you supposed to budget in these hyper-agile times?

14:28 What’s the real ROI on AI?

18:00 What’s the biggest mistake tech leaders are making when it comes to hidden costs?

Links:

Park Place Technologies: https://www.parkplacetechnologies.com/

The Savvy CIO podcast page: https://www.parkplacetechnologies.com/the-savvy-cio/

Bradd Busick: https://www.linkedin.com/in/bbusick/

Facebook: https://www.facebook.com/ParkPlaceTech

LinkedIn: https://www.linkedin.com/company/park-place-technologies/

X: https://www.linkedin.com/company/park-place-technologies/

YouTube: https://www.youtube.com/parkplacetechnologies

Instagram: https://www.instagram.com/parkplacetechnologies/

Article: https://www.ccbss.com/mark-dunkerley-recognized-as-2026-oncon-icon-awards-top-100-winner/