In this episode, we're joined by the ever-creative Jeff Sieh, a content creator and live streamer known for his work on Creator News Live. The trio dives into the exciting world of AI and its transformative impact on content creation, discussing how it can enhance creativity while maintaining authenticity.

Jeff shares his journey from the early days of social media to today's fast-paced digital landscape, highlighting how AI tools have revolutionized his workflow. He emphasizes the importance of developing a unique style and integrating personal branding into AI-generated content. With a blend of humor and practical advice, they explore the balance between efficiency and originality in content production.

Key takeaways...

- Embracing AI: How AI tools can streamline content creation and enhance creative expression.

- Personal Branding: The significance of maintaining a consistent style and brand identity in AI-generated content.

- Collaboration is Key: The value of seeking feedback and collaboration to refine creative outputs.

- Navigating Ethics: Understanding the ethical implications of using AI in creative work and the responsibility that comes with it.

We touch on the ethical considerations of AI, the necessity of collaboration in the creative process, and the importance of staying true to one's brand identity. Jeff also shares his innovative use of AI in creating personalized theme songs for his guests, showcasing how technology can elevate the creative experience.

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 188, and if our show moves you, please share it and let us know your thoughts!

Take our LISTENER Community Survey!!! HERE

** Our editor Avri makes amazing music! Check out his music on Spotify ! **

This is one of our favorite shows -- we welcome the inspiring Jess Von Bank, a sought after thought leader in digital transformation and AI workforce strategy. We kick off talking about the pressing realities of the job market and the evolving landscape of work in 2026.

Jess shares her insights on the current state of hiring, the impact of AI on entry-level jobs, and the challenges faced by younger generations entering the workforce. As a mother of three daughters, she emphasizes the importance of mentorship and human connection in navigating the complexities of career paths in today's world.

The trio delves into the societal shifts brought on by the pandemic, the necessity of flexible work environments, and the significance of community support in fostering resilience. With a candid approach, they tackle heavy topics such as mental health, the role of technology, and the importance of maintaining accountability in a rapidly changing environment.

Key takeaways...

- The Now of Work: Understanding the immediate changes in the job market and how they affect hiring trends.

- Embracing Technology: How AI is reshaping entry-level roles and the skills needed to thrive in this new landscape.

- The Value of Mentorship: The critical role of guidance and support for young professionals navigating their careers.

- Community and Resilience: How collective action and support can drive positive change in challenging times.

Join us for an insightful and thought-provoking discussion that encourages listeners to rethink their approach to work, technology, and community engagement.

Our guest...

Jess Von Bank leads global thought leadership on digital transformation, AI, workforce strategy, and tech at Mercer. A feminist, humanist, and mother of three daughters, she challenges systems not built for everyone who must flourish within them. She talks about AI with equal parts awe and side eye, insisting on equity, ethics, and humanity in design. A nonprofit founder and endurance racer, she pushes for honest, human conversations about the future of work. A longtime UNLEASH attendee and first-time main stage host, she brings the same grit she’s used to complete more than 30 endurance races—often alongside incredible women—to helping audiences feel what’s next and practice redesigning work for a more equitable future.

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 187, and if our show moves you, please share it and let us know your thoughts!

Take our LISTENER Community Survey!!! HERE

** Our editor Avri makes amazing music! Check out his music on Spotify ! **

On this one, we are joined by the remarkable Luria Petrucci, a pioneer in the world of livestreaming. With over 20 years of experience, Luria shares her journey from early video experimentation to becoming a trusted authority in helping entrepreneurs create impactful live streams. The trio dives deep into the nuances of live video strategy, discussing the importance of authenticity, building trust, and the evolving landscape of video content.

Luria emphasizes the significance of understanding your audience and crafting video content that resonates with them. She also highlights the role of AI in enhancing video production and engagement, while cautioning against the pitfalls of over-reliance on technology. Throughout the episode, listeners will gain valuable insights into effective video strategies, the art of storytelling, and how to turn viewers into loyal customers.

Key takeaways...

- Embracing Live Video: How livestreaming can foster genuine connections and build trust with your audience.

- The Trust Trifecta: Understanding the components of capturing attention, engaging viewers, and converting them into customers.

- Overcoming Technical Friction: Tips to simplify your video setup and improve your on-camera presence.

- The Role of AI: Exploring how AI tools can enhance video production, while maintaining authenticity.

Join Megan, Jen, and Luria for an enlightening discussion that will inspire you to elevate your video marketing game, and connect with your audience on a deeper level.

Luria wants to help you! Free Video Starter Series (make video easy in 30 minutes) - LivestreamingPros.com/start

Website - https://livestreamingpros.com

YouTube - https://youtube.com/livestreamingpros

IG - https://instagram.com/luriapetrucci

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 186, and if our show moves you, please share it and let us know your thoughts!

Take our LISTENER Community Survey!!! HERE

** Our editor Avri makes amazing music! Check out his music on Spotify ! **