In this episode, we continue the celebration of Season 10 of the Making a Marketer podcast with the second installment of our reunion series! We welcome back an incredible lineup of guests from previous seasons, including Judi Fox, Marissa Cali, Dorien Morin-van Dam, Tracy Stuckrath, Lindsay Hileman, Nathalie Gregg, and Goldie Chan. Together, they discuss the evolution of their marketing journeys, the importance of community, and the lessons learned over the years.

Throughout the episode, our guests share their insights on various topics including the significance of authenticity in business, the changing landscape of social media, and the power of personal development. They reminisce about their experiences on platforms like Clubhouse and LinkedIn, while also addressing the challenges and opportunities that arise in the current marketing environment.

Key takeaways...

- Build Community: Transition from merely having an audience to fostering a community that engages and supports one another.

- Embrace Authenticity: Stay true to your values and beliefs, whether you're working for yourself or someone else.

- Know Your Audience: Understand who you're speaking to in order to tailor your messaging effectively.

- Prioritize Personal Development: Make time for growth and learning to stay inspired and relevant in your field.

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 197, and if our show moves you, please share it and let us know your thoughts!

Take our LISTENER Community Survey!!! HERE

** Our editor Avri makes amazing music! Check out his music on Spotify! **

This is a very special reunion episode, which is the kick-off for our tenth season! On this one, we celebrate a decade of the Making a Marketer podcast with a star-studded lineup of past guests! We reconnect with familiar voices and explore the evolving landscape of marketing, community building, and personal branding.

Key takeaways...

- Build Community: Focus on creating a community around your brand rather than just an audience, fostering genuine connections.

- Embrace Change: Adapt your strategies to the evolving landscape of marketing and technology, especially with the rise of AI.

- Know Your Audience: Understand who you are speaking to in your marketing efforts to tailor your message effectively.

- Personal Development: Invest time in your own growth and learning to stay relevant and inspired in your business journey.

This is part one of four... Join us for this enlightening discussion filled with insights and inspiration as we celebrate 10 years of Making a Marketer. Here’s to many more years of connecting, learning, and growing together!

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 195, and if our show moves you, please share it and let us know your thoughts!

Take our LISTENER Community Survey!!! HERE

** Our editor Avri makes amazing music! Check out his music on Spotify! **

In this episode, we're so excited to welcome the insightful Richard Bliss, CEO of Blisspoint Consulting, as we dive into the evolving landscape of LinkedIn and the profound impact of AI on professional visibility. Richard shares his expertise on how the platform has transformed since 2025, moving away from a focus on virality to a more nuanced approach that prioritizes credibility and authority.

We discuss the significant changes in LinkedIn's algorithm and how they affect content visibility. Richard explains the importance of understanding what the AI evaluates when determining who sees your posts and how to craft your profile to enhance your professional presence. He emphasizes the need for marketers to adapt their strategies, focusing on consistent topic authority rather than fleeting trends, and the crucial role that thoughtful engagement plays in building relationships on the platform.

The conversation also touches on common LinkedIn myths that marketers should leave behind and the power of meaningful comments as a tool for visibility and connection.

Key takeaways...

- Understand the Algorithm: LinkedIn's AI prioritizes credibility and authority, so you should ensure your profile reflects your expertise clearly.

- Focus on Topic Authority: Specialize in a few key topics to establish yourself as a credible source rather than spreading yourself too thin.

- Engage Thoughtfully: Use comments as a powerful tool to connect with your audience and enhance your visibility on the platform.

- Avoid Common Myths: Move away from outdated practices like posting daily or relying heavily on hashtags; instead, focus on quality content that adds value.

Join us for this enlightening discussion filled with practical tips and strategies that will help you navigate the complexities of LinkedIn in an AI-driven world.

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 195, and if our show moves you, please share it and let us know your thoughts!

Take our LISTENER Community Survey!!! HERE

** Our editor Avri makes amazing music! Check out his music on Spotify! **