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Making a Marketer

Making a Marketer

著者： Megan C. Powers
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 The Making a Marketer podcast covers marketing and business strategy & tactics for all experience levels. We have top industry marketing experts on our shows, and we have a great time! Hosted by Megan Powers and Jen (Cole) Larsen since 2017. If you’d like to be on the show, please fill out this form: https://bit.ly/MaMInfoFormCopyright 2025 | All rights reserved. マーケティング マーケティング・セールス 経済学
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  • Navigating Inclusive Events & Entrepreneurship with Tracy Stuckrath

    Navigating Inclusive Events & Entrepreneurship with Tracy Stuckrath
    2025/11/26

    In this engaging episode Megan welcomes the incredible Tracy Stuckrath, an expert in event marketing and inclusion. Together, they explore the transformative experience of the Club Ichi Barefoot Business Retreat, a unique gathering that fosters peer-to-peer learning and community building among event professionals.

    Tracy shares her insights from the unique retreat, highlighting the importance of creating environments where attendees can connect, learn, and thrive. She discusses the concept of the "Spontaneous Think Tank," where participants contribute topics they want to learn about and share their expertise, creating a dynamic and collaborative learning atmosphere.

    Key Takeaways Include:

    - The Power of Community: Tracy emphasizes the value of building relationships and how retreats can enhance collaboration and support among entrepreneurs and event planners.

    - Reframing Self-Talk: She shared how she learned from Dr. Jess at the retreat how to shift your mindset from self-imposed limitations to intentions, helping to reduce shame and foster a more positive approach to personal and professional goals.

    - Food Safety and Inclusivity: Tracy discusses her mission to ensure that events are safe and inclusive for ALL attendees, addressing dietary restrictions and accessibility needs are essential to create memorable experiences.

    - The Role of Neurodiversity in Events: Tracy highlights the importance of understanding neurodiversity and how event professionals can design spaces that accommodate diverse needs, ensuring everyone feels welcome and included.

    Our Guest...Tracy Stuckrath is a passionate advocate for food safety and inclusion in the events industry through her business Thrive Meetings. With over 15 years of experience, she helps organizations create menus that cater to diverse dietary needs and ensures that all attendees feel safe and valued. Tracy's expertise extends to consulting on event design, focusing on accessibility and the overall attendee experience. Check out her weekly podcast, Eating at a Meeting!

    A fun, quick chat everyone can benefit from!

    ~._.*._.~

    Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 179, and if our show moves you, please share it and let us know your thoughts!

    Take our LISTENER Community Survey!!! HERE

    ** Our editor Avri makes amazing music! Check out his music on Spotify ! **
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    26 分
  • What is Leadership? With Megan Powers

    What is Leadership? With Megan Powers
    2025/11/07

    In this reflective solo episode of Making a Marketer, host Megan Powers shares her journey through a whirlwind of travel, professional obligations, and personal milestones. As the incoming president of the San Diego chapter of Meeting Professionals International, Megan discusses the challenges of balancing leadership roles while maintaining the quality and consistency of the podcast.

    This candid conversation touches on the realities of leadership, emphasizing that it's normal not to have it all at once. Megan reflects on her commitment to the Making Strides Against Breast Cancer walk, celebrating 20 years of fundraising, and the importance of mentorship in the events industry.

    Key Themes:

    - Leadership Realities: Megan shares her experiences and insights on what it means to lead in a volunteer organization, highlighting the importance of teamwork and support.

    - The Importance of Mentorship: Discover how every member can serve as a mentor, shaping the future of the industry and fostering a sense of belonging.

    - Balancing Act: Megan discusses the challenges of juggling professional responsibilities, personal commitments, and the passion for delivering valuable content to listeners.

    - Call for Engagement: Megan invites listeners to share their thoughts on leadership and suggest future guests to enhance the podcast experience.

    This episode serves as a heartfelt reminder that while the path of leadership can be demanding, it is also rewarding. Join Megan as she prepares for an exciting year ahead and looks forward to bringing more inspiring content to the Making a Marketer community.

    Our guest...Do you know me? :) The latest bio - Megan Powers is an accomplished marketing and events strategist with over two decades of experience in event production and execution. A strategic marketer and technologist, she excels in producing impactful face-to-face experiences that boost brand awareness and drive sales growth. She has been working on Oracle's Global Events team in sponsorship operations since 2023. Megan founded her business Powers of Marketing in 2013 and she hosts/facilitates digital and in-person events for her client Chief Wine Officer. She is a natural-born facilitator who puts her curious mind to work as a podcaster, hosting and producing this podcast since 2017.

    ~._.*._.~

    Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 179, and if our show moves you, please share it and let us know your thoughts!

    Take our LISTENER Community Survey!!! HERE

    ** Our editor Avri makes amazing music! Check out his music on Spotify ! **
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    12 分
  • Marketing in the Age of Trolls with Cass Cooper

    Marketing in the Age of Trolls with Cass Cooper
    2025/10/13

    *RE-RELEASE TIME* Episode 179 brings us back to 129 with Cass Cooper.

    Our guest on this one is a repeater - her episode was the 4th most downloaded all-time at the time of publishing this (episode 88 - on personal branding)! She knows her stuff and is an absolute delight.

    There is nuance in how we approach opposing views online. How we approach it with our marketing is even more nuanced.

    "I think the biggest thing right now is we're in a really crazy space that we've never been in before, with everyone having access to so much information, so much misinformation, so much disinformation, that it is really, really hard for marketers to accurately and effectively not just target the group they want to speak to, but reach and break through."

    We get pretty deep about how marketers should look at inclusive strategy & language, authenticity, and awareness.

    Cass' Book Reco: Inclusion on Purpose by Ruchika Tulshyan

    Our guest:Cass Cooper is laser focused on bringing equity and inclusion to the IT Channel and Tech by building inclusive cultures and removing bias from institutional processes. As the DEI Community Leader at The Channel Company, Cooper assists organizations as they create cultures that thrive in business because of their inclusivity. She’s an expert chaos whisperer, assisting leaders as they make sense of the cultural complexities of bias and exclusion. She builds on what teams do well, while filling in the gaps of what’s unknown to streamline processes to create healthy corporate cultures and increase a sense of belonging. Cooper knows that data-driven change management is the key to inclusion, because when organizations know better, they do better. Cooper received her BA in Women’s and Gender Studies from DePaul University, Chicago, and a Master of Human Relations, Inclusive Leadership, from the University of Oklahoma. Her 20 years as an award-winning sales, events, and hospitality professional has fueled her passion for people, processes, and organizational culture. Her superpower is making sense of what may feel like chaos, while developing business practices that put people at the center. The future of successful businesses hinges on their organizational ability to maintain a space where their members are seen, valued, respected, and protected. Cooper is an avid reader, podcast consumer, and mom to one tiny human and many plants.

    ~._.*._.~

    Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 179, and if our show moves you, please share it and let us know your thoughts!

    Take our LISTENER Community Survey!!! HERE

    ** Our editor Avri makes amazing music! Check out his music on Spotify ! **
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    33 分
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