Unlock the full potential of your SEO strategy by moving beyond basic traffic metrics. In this session, SEO Manager and consultant Bengü Sarıca Dinçer demonstrates how to use GA4 Explorations to map the complete user journey. Learn how to transform raw data into actionable insights by tracking actual user behaviour, connecting SEO efforts to real-world conversions, ROI, and long-term business impact.

Connect With Bengu - https://www.linkedin.com/in/bengu-sarica-dincer/

This video was generously created for Search With Sean Live 2026 to share valuable digital marketing knowledge while raising awareness for charities nominated by our speakers.

If you enjoy the video, please consider donating to one of the three main charities or any of the other brilliant causes featured on the event page:

https://www.searchwithsean.com/search-with-sean-live-2

Main Charities Supported

These charities were nominated and selected entirely by our speakers, without any involvement from me.

SEO For Paws - https://www.justgiving.com/crowdfunding/search-with-sean-live-seo-charity

RSPCA - https://www.justgiving.com/page/search-with-sean-live-rspca?utm_medium=FA&utm_source=CL

Macmillan Cancer Support - https://www.justgiving.com/page/search-with-sean-live-macmillan-cancer-support?utm_medium=FA&utm_source=CL