Makers & Takers: How a Football Shirt Becomes Sacred

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Makers & Takers: How a Football Shirt Becomes Sacred

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How does one of the happiest jerseys in football, The Canarinho, become something some Brazilians can't bring themselves to wear? And how were iconic football jerseys from the '90s made? Those are the two topics Rune deals with in part two of the 'jersey episodes'. Rune tracks down Drake Ramberg, who spent 37 years at Nike and was part of the team in 1990s Europe that designed some of football's most iconic jerseys for clubs and national teams including Arsenal, PSG, Borussia Dortmund, Nigeria and Italy. Drake reveals how those now-iconic vintage shirts were created, from late nights in the dark room screen-printing to the collaborations with clubs and federations that ultimately shaped each design. Rune also chats with Brazilian SBS journalist Fernando Vivas, and learns how the Brazilian jersey slipped from a symbol that united a country into the colours of a nationalist movement, and what happens when a football shirt, that’s arguably sacred to everyone, stops belonging to some.

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