Why do some of the most talented people stay invisible while “misfits” build trust, authority, and loyal audiences?

In this episode, Vic Moser sits down with global keynote speaker and storytelling strategist Danny Brassell to unpack the power of authentic storytelling, why perfectionism kills connection, and how ambitious people can use their voice to create trust, authority, and real business growth.

Danny shares lessons from speaking on 3,500+ stages, rebuilding after financial loss, and helping entrepreneurs turn stories into action instead of just applause.

💬 𝐖𝐡𝐚𝐭 𝐘𝐨𝐮’𝐥𝐥 𝐋𝐞𝐚𝐫𝐧 𝐢𝐧 𝐓𝐡𝐢𝐬 𝐄𝐩𝐢𝐬𝐨𝐝𝐞

➺ Why misfits often outperform polished experts
➺ The difference between real confidence and performative confidence
➺ Storytelling mistakes that quietly weaken trust
➺ How to make your message actually move people
➺ Why reading changes how you lead and communicate
➺ How to stop hiding behind perfectionism and own your voice

🌐 Danny’s Website ➺ https://go.shopmy.us/p-60933557
🎁 Free Story Blueprint ➺ https://go.shopmy.us/p-60933490

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♡ 𝐀𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐇𝐨𝐬𝐭

Hi! I’m Vic Moser — founder, creative entrepreneur, and project strategist who’s navigated pivots across biology, tech, finance, and now community building and content creation. I run a web design studio for creators and small business owners, and I co-founded a nonprofit that supports women and allies in tech. I created Make it Ambitious because ambition isn’t one-size-fits-all, and I want to spotlight stories that show us how powerful and personal ambition really is.

♡ Follow Vic:
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♡ Join the Make it Ambitious Squad ♡
Your accountabili-tea ☕ squad helping you to stop overthinking and finally get sh*t done.

→ New episodes launch every Thursday. Subscribe now on YouTube, Spotify, or Apple Podcasts to stay up-to-date with every episode.

𝐀𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐒𝐡𝐨𝐰
Welcome to 𝐌𝐚𝐤𝐞 𝐢𝐭 𝐀𝐦𝐛𝐢𝐭𝐢𝐨𝐮𝐬 — the podcast for bold thinkers, doers, and leaders who refuse to play small. Hosted by Vic Moser, this show uncovers t...

She Just Wanted to Help Her Daughter… This Happened Next

In this conversation, Nichole Daher shares how a deeply personal need—finding the right support for her stepdaughter led her to build Success On The Spectrum, the first autism treatment franchise of its kind. She opens up about the gaps she saw in the ABA therapy system, why most providers stop at age seven, and how she decided that “good enough” wasn’t enough for her child or for the thousands of families facing the same struggle.
Nichole dives into what it really takes to scale a mission-driven business without compromising quality, from radical transparency (including cameras in every room) to building a franchise model rooted in values, not just profit. She shares the emotional reality of entrepreneurship—being underestimated, navigating loneliness at the top, and learning how to trust, delegate, and lead. The episode wraps with rapid-fire questions that reveal her mindset on fear, leadership, and what’s next for her growing impact.


💬 𝐖𝐡𝐚𝐭 𝐘𝐨𝐮’𝐥𝐥 𝐋𝐞𝐚𝐫𝐧 𝐢𝐧 𝐓𝐡𝐢𝐬 𝐄𝐩𝐢𝐬𝐨𝐝𝐞

➺ Sometimes, the best businesses are built from solving your own problem first.
➺ Demand doesn’t lie—if people keep calling, you’re onto something.
➺ Transparency builds trust (and raises the standard for an entire industry).
➺ You can build something impactful and profitable at the same time.
➺ Scaling requires systems, not just passion—replication is everything.
➺ The right people matter more than anything—mission alignment is non-negotiable.
➺ Being underestimated can become your biggest advantage.
➺ Leadership means knowing when to let go—and when to step back in.
➺ Fear never goes away—you just learn how to move with it.
➺ If your model works once, document it, refine it, and scale it.

𝐌𝐞𝐞𝐭 𝐎𝐮𝐫 𝐏𝐨𝐰𝐞𝐫𝐡𝐨𝐮𝐬𝐞 𝐆𝐮𝐞𝐬𝐭:

Nichole Daher is an entrepreneur, autism advocate, and founder of Success On The Spectrum, the first autism treatment franchise designed to provide high-quality ABA therapy for children up to age 18. What started as a solution for her own stepdaughter quickly revealed a nationwide gap in care—one that she turned into a rapidly scaling business now serving families across the U.S.
Through her work, Nichole is not only helping children gain critical life skills but also empowering entrepreneurs to build purpose-driven businesses that create real impact in their communities. Her mission is simple: raise the standard of care, expand access, and build a future where every child has the support they deserve.

Nichole's Website: https://sosfranchising.com/

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♡ 𝐀𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐇𝐨𝐬𝐭

Hi! I’m Vic Moser — founder, creative entrepreneur, and project strategist who’s navigated pivots across biology, tech, finance, and now community building and content creation. I run a web design studio for creators and small business owners, and I co-founded a nonprofit that supports women and allies in tech. I created Make it Ambitious because ambition isn’t one-size-fits-all, and I want to spotlight stories that show us how powerful and personal ambition really is.

♡ Follow Vic:
Instagram | YouTube | LinkedIn | TikTok

♡ Join the Make it Ambitious Squad ♡
Your accountabili-tea ☕ squad helping you to stop overthinking and finally get sh*t done.

→ New episodes launch every Thursday. Subscribe now on YouTube, Spotify, or Apple Podcasts to stay up-to-date with every episode.

𝐀𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐒𝐡𝐨𝐰
Welcome to 𝐌𝐚𝐤𝐞 𝐢𝐭 𝐀𝐦𝐛𝐢𝐭𝐢𝐨𝐮𝐬 — the podcast for bold thinkers, doers, and leaders who refuse to play small. Hosted by Vic Moser, this show uncovers t...

In this conversation, Sara Love shares her journey from a corporate pharmacy career to becoming a naturopathic doctor and tea entrepreneur. She discusses how leaving a suffocating office environment led her to embrace her entrepreneurial identity, and how an intensive business academy gave her the clarity she needed. Sara dives deep into the connection between stress, gut health, and the healing power of plants, explaining why she developed her own loose-leaf tea blends for her patients. She also opens up about balancing two businesses, the mental discipline of ultra marathon running, and why giving yourself permission to rest is one of the bravest things you can do.

💬 𝐖𝐡𝐚𝐭 𝐘𝐨𝐮'𝐥𝐥 𝐋𝐞𝐚𝐫𝐧 𝐢𝐧 𝐓𝐡𝐢𝐬 𝐄𝐩𝐢𝐬𝐨𝐝𝐞

➺ Leaving a suffocating environment is the first step toward becoming who you truly are.

➺ Entrepreneurship is an identity, not just a career path.

➺ Stress and gut health are deeply connected, and so is the solution.

➺ Simple rituals like herbal tea can be powerful tools for healing and restoration.

➺ Structuring your time by business and protecting personal hours prevents burnout.

➺ Ultra-marathon running is 90% a mental game, and that same mindset builds great entrepreneurs.

➺ Rest is not a reward; it is part of the training.

𝐌𝐞𝐞𝐭 𝐎𝐮𝐫 𝐏𝐨𝐰𝐞𝐫𝐡𝐨𝐮𝐬𝐞 𝐆𝐮𝐞𝐬𝐭:

Sara Love is a naturopathic doctor, tea entrepreneur, and ultra-marathon runner based in the Pacific Northwest. After years of working in an ICU pharmacy, she discovered her passion for preventing chronic disease through natural medicine. Rooted in a deep love of plants, nature, and holistic healing, Sara founded her own line of small-batch, certified organic loose-leaf teas — crafted to be both medicinal and joyful. She blends scientific rigor with a nature-first philosophy, helping patients reclaim their health one intentional cup at a time.

Sara’s Website: https://www.lichenleaf.com/

♡ 𝐀𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐇𝐨𝐬𝐭

Hi! I’m Vic Moser — founder, creative entrepreneur, and project strategist who’s navigated pivots across biology, tech, finance, and now community building and content creation. I run a web design studio for creators and small business owners, and I co-founded a nonprofit that supports women and allies in tech. I created Make it Ambitious because ambition isn’t one-size-fits-all, and I want to spotlight stories that show us how powerful and personal ambition really is.

Send us Fan Mail

Support the show

♡ 𝐀𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐇𝐨𝐬𝐭

Hi! I’m Vic Moser — founder, creative entrepreneur, and project strategist who’s navigated pivots across biology, tech, finance, and now community building and content creation. I run a web design studio for creators and small business owners, and I co-founded a nonprofit that supports women and allies in tech. I created Make it Ambitious because ambition isn’t one-size-fits-all, and I want to spotlight stories that show us how powerful and personal ambition really is.

♡ Follow Vic:
Instagram | YouTube | LinkedIn | TikTok

♡ Join the Make it Ambitious Squad ♡
Your accountabili-tea ☕ squad helping you to stop overthinking and finally get sh*t done.

→ New episodes launch every Thursday. Subscribe now on YouTube, Spotify, or Apple Podcasts to stay up-to-date with every episode.

𝐀𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐒𝐡𝐨𝐰
Welcome to 𝐌𝐚𝐤𝐞 𝐢𝐭 𝐀𝐦𝐛𝐢𝐭𝐢𝐨𝐮𝐬 — the podcast for bold thinkers, doers, and leaders who refuse to play small. Hosted by Vic Moser, this show uncovers t...

In this conversation, Wes Towers, founder of Uplift 360, shares his journey of navigating the challenges posed by AI in the digital marketing landscape. He discusses the importance of embracing change, the significance of authenticity in content creation, and the need for businesses to build trust in an era of misinformation. Wes emphasizes the value of collaboration, the role of a strong brand voice, and the importance of maintaining a healthy work-life balance. He also reflects on his legacy as a mentor to his children and the lessons learned throughout his entrepreneurial journey.

💬 𝐖𝐡𝐚𝐭 𝐘𝐨𝐮’𝐥𝐥 𝐋𝐞𝐚𝐫𝐧 𝐢𝐧 𝐓𝐡𝐢𝐬 𝐄𝐩𝐢𝐬𝐨𝐝𝐞

➺ Wes Towers is the founder of Uplift 360, a digital agency focused on the trades and construction sector.
➺ AI disruption posed significant challenges to Wes's business valuation, prompting a reevaluation of strategies.
➺ Reinventing business processes and collaborating with team members led to Uplift 360's most profitable year.
➺ Search Everywhere Optimization is the new approach to SEO, focusing on visibility across multiple platforms.
➺ Client success stories highlight the effectiveness of optimization strategies in generating significant contracts.
➺ Balancing ambition with self-care is crucial to avoid burnout in entrepreneurship.
➺ Authenticity in content creation is essential for building trust with audiences.
➺ The Brand Voice Operating System helps maintain a consistent brand identity in content.
➺ Wes emphasizes the importance of mentorship and guiding the next generation in business.
➺ Taking brave steps and embracing imperfection is key to achieving ambitious goals.

𝐌𝐞𝐞𝐭 𝐎𝐮𝐫 𝐏𝐨𝐰𝐞𝐫𝐡𝐨𝐮𝐬𝐞 𝐆𝐮𝐞𝐬𝐭:

Wes Towers runs Uplift 360, a digital agency for builders and trades. His focus is simple: smarter websites, practical SEO, and growth you can measure. He earned his playbook on real jobs, not in theory, and now helps others skip the painful lessons.

Connect with Wes: https://uplift360.com.au/

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♡ 𝐀𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐇𝐨𝐬𝐭

Hi! I’m Vic Moser — founder, creative entrepreneur, and project strategist who’s navigated pivots across biology, tech, finance, and now community building and content creation. I run a web design studio for creators and small business owners, and I co-founded a nonprofit that supports women and allies in tech. I created Make it Ambitious because ambition isn’t one-size-fits-all, and I want to spotlight stories that show us how powerful and personal ambition really is.

♡ Follow Vic:
Instagram | YouTube | LinkedIn | TikTok

♡ Join the Make it Ambitious Squad ♡
Your accountabili-tea ☕ squad helping you to stop overthinking and finally get sh*t done.

→ New episodes launch every Thursday. Subscribe now on YouTube, Spotify, or Apple Podcasts to stay up-to-date with every episode.

𝐀𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐒𝐡𝐨𝐰
Welcome to 𝐌𝐚𝐤𝐞 𝐢𝐭 𝐀𝐦𝐛𝐢𝐭𝐢𝐨𝐮𝐬 — the podcast for bold thinkers, doers, and leaders who refuse to play small. Hosted by Vic Moser, this show uncovers t...

In this conversation, Cristy Frías shares her journey through leadership, the impact of her upbringing, and the importance of mentorship. She discusses how parenting has shaped her leadership style, emphasizing authenticity and presence over perfection. Cristy highlights the significance of positivity and curiosity in overcoming challenges and setting boundaries to prevent burnout. She reflects on her evolving definition of success, focusing on the impact she has on others rather than personal milestones. The discussion concludes with rapid-fire questions that reveal her personal insights and experiences.

💬 𝐖𝐡𝐚𝐭 𝐘𝐨𝐮’𝐥𝐥 𝐋𝐞𝐚𝐫𝐧 𝐢𝐧 𝐓𝐡𝐢𝐬 𝐄𝐩𝐢𝐬𝐨𝐝𝐞

➺ Leadership is about leaning into opportunities and learning along the way.
➺ People value authenticity and presence over perfection.
➺ Curiosity, confidence, and courage are foundational to personal growth.
➺ Success is defined by the impact you have on others.
➺ Setting boundaries is essential for maintaining energy and focus.
➺ Mentorship can have a lasting impact on personal and professional development.
➺ Positivity can help reframe challenges into opportunities.
➺ It's important to celebrate small wins on the journey to success.
➺ Ambition evolves from personal milestones to collective impact.
➺ Taking micro steps can help overcome feelings of being stuck.

𝐌𝐞𝐞𝐭 𝐎𝐮𝐫 𝐏𝐨𝐰𝐞𝐫𝐡𝐨𝐮𝐬𝐞 𝐆𝐮𝐞𝐬𝐭:

Cristina Frías is a banking executive, mentor, and transformation leader known for uniting teams and guiding complex decisions with heart and strategy. Born and raised in Miami to immigrant parents, she blends resilience and empathy into her leadership style. Passionate about mentorship, empowerment, and community impact, Cristy brings optimism, collaboration, and vision to every role she holds—both in business and beyond.

✺ Connect with Cristy
LinkedIn ➺ Cristina Frías

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♡ 𝐀𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐇𝐨𝐬𝐭

Hi! I’m Vic Moser — founder, creative entrepreneur, and project strategist who’s navigated pivots across biology, tech, finance, and now community building and content creation. I run a web design studio for creators and small business owners, and I co-founded a nonprofit that supports women and allies in tech. I created Make it Ambitious because ambition isn’t one-size-fits-all, and I want to spotlight stories that show us how powerful and personal ambition really is.

♡ Follow Vic:
Instagram | YouTube | LinkedIn | TikTok

♡ Join the Make it Ambitious Squad ♡
Your accountabili-tea ☕ squad helping you to stop overthinking and finally get sh*t done.

→ New episodes launch every Thursday. Subscribe now on YouTube, Spotify, or Apple Podcasts to stay up-to-date with every episode.

𝐀𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐒𝐡𝐨𝐰
Welcome to 𝐌𝐚𝐤𝐞 𝐢𝐭 𝐀𝐦𝐛𝐢𝐭𝐢𝐨𝐮𝐬 — the podcast for bold thinkers, doers, and leaders who refuse to play small. Hosted by Vic Moser, this show uncovers t...

In this episode of 'Make it Ambitious,' host Vic Moser talks with Sandy Carter, a renowned strategist and creative entrepreneur, about her career journey, from leading roles at IBM and AWS to her ventures in AI and blockchain. Carter shares pivotal moments that have shaped her career, the importance of continuous learning, and her passion for emerging technologies such as AI and blockchain. She also discusses her new book, 'AI First Human Always,' the significance of balancing AI with human creativity, and offers advice on how to stay ambitious and innovative in a rapidly changing world.

💬 𝐖𝐡𝐚𝐭 𝐘𝐨𝐮’𝐥𝐥 𝐋𝐞𝐚𝐫𝐧 𝐢𝐧 𝐓𝐡𝐢𝐬 𝐄𝐩𝐢𝐬𝐨𝐝𝐞
➺ Sandy's career was influenced by a pivotal conversation with her manager.
➺ Leading with humanity is essential in a tech-driven world.
➺ Continuous learning is crucial for personal and professional growth.
➺ Failure can be a powerful teacher in leadership.
➺ Empowering women in tech is vital for future innovation.
➺ Blockchain can enhance trust and transparency in various applications.
➺ Sandy emphasizes the importance of storytelling in leadership.
➺ Personal retreats can help clarify thoughts and inspire new ideas.

𝐌𝐞𝐞𝐭 𝐎𝐮𝐫 𝐏𝐨𝐰𝐞𝐫𝐡𝐨𝐮𝐬𝐞 𝐆𝐮𝐞𝐬𝐭:
Sandy Carter is a pioneer at the intersection of AI, Web3, and transformation, currently serving as COO of Unstoppable Domains. With a career spanning IBM, AWS, and five best-selling books—including AI First, Human Always—she’s been recognized as one of the most influential women in tech. Sandy’s mission is bold yet clear: to scale responsibly, advocate fearlessly, and create more seats at the table for the future of technology.

⏱ Timestamps
00:00 The Importance of Continuous Learning
00:28 Introduction to Make it Ambitious Podcast
01:10 Career Turning Points and Mentorship
02:57 Entrepreneurial Influence and Career Path
03:51 Balancing Corporate and Startup Worlds
05:24 The Rapid Evolution of AI
07:06 AI in Marketing and Customer Success
14:11 Writing and Innovating with AI
19:40 Content Creation and Career Pivots
24:12 Empowering Women in AI and Startups
24:53 Goals and Achievements of Wow Three
26:11 Blockchain and Trust in Technology
28:31 Lessons from Failure and Leadership
34:49 The Impact of Global Travel
41:59 Rapid Fire Questions and Personal Insights

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♡ 𝐀𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐇𝐨𝐬𝐭

Hi! I’m Vic Moser — founder, creative entrepreneur, and project strategist who’s navigated pivots across biology, tech, finance, and now community building and content creation. I run a web design studio for creators and small business owners, and I co-founded a nonprofit that supports women and allies in tech. I created Make it Ambitious because ambition isn’t one-size-fits-all, and I want to spotlight stories that show us how powerful and personal ambition really is.

♡ Follow Vic:
Instagram | YouTube | LinkedIn | TikTok

♡ Join the Make it Ambitious Squad ♡
Your accountabili-tea ☕ squad helping you to stop overthinking and finally get sh*t done.

→ New episodes launch every Thursday. Subscribe now on YouTube, Spotify, or Apple Podcasts to stay up-to-date with every episode.

𝐀𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐒𝐡𝐨𝐰
Welcome to 𝐌𝐚𝐤𝐞 𝐢𝐭 𝐀𝐦𝐛𝐢𝐭𝐢𝐨𝐮𝐬 — the podcast for bold thinkers, doers, and leaders who refuse to play small. Hosted by Vic Moser, this show uncovers t...