『Make Your Own Key Podcast』のカバーアート

Make Your Own Key Podcast

Make Your Own Key Podcast

著者: Seth Lejeune
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Make Your Own Key is the real estate podcast for agents who refuse to wait for permission — to grow, to pivot brokerages, or to build the career they actually want. Hosted by Seth Lejeune of The SLG Team @ Real Broker (Greater Philadelphia), every episode is an honest, agent-to-agent conversation with the team leaders, broker-owners, and operators actually building real businesses in this industry. No interview formulas. No PR-trained guests. Just two agents at a table, talking through what's actually working, what isn't, and what the next five years of this business look like. What you'll hear: brokerage economics and the math behind switching models. The realities of starting, scaling, or selling a real estate team. Agent career paths beyond the traditional split. What the Real Broker model offers compared to legacy and cloud brokerages. The mindset shifts, systems, and leverage that separate stuck agents from compounding ones. The "I almost left this business" moments, the comebacks, and the decisions that changed everything. What you won't hear: fluff, "crush it" energy, motivational bro-speak, or guests selling you something. We talk real numbers. We talk the messy parts. We talk the conversations agents have at the bar after the conference — only on the record. Who this is for: licensed real estate agents and aspiring agents who care more about building a sustainable business than chasing the next trend. Team leaders thinking about scale. Solo agents wondering if they should join a team. Broker-owners watching the industry shift in real time. Anyone in real estate who's tired of pretending things are simpler than they are. New episodes drop weekly. Subscribe, leave a review, and share with one agent who needs to hear it. Your key. Your move.Copyright 2026 Seth Lejeune 個人的成功 経済学 自己啓発
エピソード
  • How this Young Agent Started Over in a New Market and is Thriving | Make Your Own Key Ep.12
    2026/09/21

    Zach Neild got his real estate license in Arizona at 20, joined a 30-agent Keller Williams team, then spent the next five years working his way through four brokerages before finally landing at Real. Now back in Pennsylvania after three years out west, he's running an open-house-heavy, sphere-driven business while building a YouTube channel on the side. In this conversation with Seth, Zach (Real Brokerage, Montgomery County PA) breaks down the KW → Realty Executives → eXp → Real journey, the "LeBron's not buying a house with you" hot take on performative agent social media, why he thinks brick-and-mortar brokerages are done, and what he'd actually do if he had to start over tomorrow in a brand-new city.

    What You'll Learn

    The 4-5% conversion math on open houses (and why Zach is still doing 5-6 a week anyway). Why "lunch and learn" training doesn't stick for new agents — and what does. How to spot performative agent social media (and why LeBron is definitely not buying a house from you). Where a young, high-perspective agent thinks the American brokerage is heading in the next 10 years.

    Episode Breakdown

    • 1:09 — Intro
    • 1:53 — Meet Zach Neild
    • 2:26 — Growing up in Montgomery County → moving to Arizona for his girlfriend's college
    • 3:20 — Getting licensed at 20 and joining a 30-agent KW team in Arizona
    • 4:26 — Going solo, then partnering with Rich to run buy-side at eXp
    • 6:24 — 4 brokerages in 5 years: KW → Realty Executives → eXp → Real
    • 6:40 — Moving back to Pennsylvania in May 2025 after three years out west
    • 8:20 — 135 open-house contacts in 12 months — the conversion math
    • 9:53 — Why open houses are the plan now, and YouTube is the plan next
    • 11:43 — Zach's hot take: "LeBron's not buying a house with you"
    • 14:31 — When bad AI content becomes a real estate agent's tell
    • 16:15 — Advice for new agents: get the license first, find a real mentor second
    • 22:40 — Where the American brokerage is headed in the next 10 years
    • 25:39 — What Seth thinks will happen with Compass + Anywhere
    • 27:31 — Why private exclusives will collide with the Fair Housing Act
    • 30:19 — Why most brokerages and team models don't actually make money
    • 33:39 — If Zach started over in a brand-new city tomorrow, here's what he'd do
    • 35:29 — The 60-year-old agent falling down an embankment — Seth's clarifying moment
    • 37:23 — The two inflection-point decisions that changed Zach's career
    • 42:35 — Wrap-up

    Why This Episode Matters

    Zach is the second brand-new-to-real-estate perspective the show has featured. But unlike Wyatt, he has five years of intense reps across four brokerages before hitting 25. That combination — young enough to see the industry with fresh eyes, experienced enough to have opinions with receipts — makes this an unusually honest conversation about what agents in the first five years of their career actually need.

    Resources Mentioned

    • Real Brokerage — Zach's current home
    • eXp Realty — Zach's third brokerage (a year and a half)
    • Realty Executives — Zach's second brokerage (about a year)
    • Keller Williams / Stratton Group — Zach's first brokerage (Arizona, ~30 agents doing $100M+)
    • Rich — Zach's business partner at eXp, YouTube-driven agent
    • Passive Prospecting / Channel Junkie — YouTube-for-real-estate frameworks referenced
    • Ken Hozek — YouTube real estate creator mentioned as a Real success story
    • Ryan Serhant — quoted on his "only brokerage left in 10 years" prediction
    • Will Holder's J curve — referenced in the brokerage-model math discussion
    • Compass acquiring Anywhere — Century 21, Coldwell Banker, Berkshire Hathaway, Sotheby's

    👇 Are you an agent who wants to actually talk shop?

    Seth takes a few open conversations a month with agents thinking about their next move — whether that's joining a team, switching brokerages, exploring Real Broker, or stress-testing the math on their current setup. No pitch. No pressure. Just an honest 30 minutes, agent to agent.

    📅 Book a chat: https://calendly.com/sethlejeune/makeyourownkey

    📲 Follow Make Your Own Key

    YouTube: Hit subscribe and turn on notifications

    Instagram: @‌makeyourownkey

    Spotify / Apple Podcasts: Search "Make Your Own Key"

    Your key. Your move.

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    43 分
  • How a Cold Email Changed This Agent's Brokerage Decision | Make Your Own Key Ep.11
    2026/09/09

    Wyatt spent 15 years in banking — mortgages, branch management, and running credit union sales teams across Pennsylvania — before finally trading it in for the real estate license he'd wanted for years. He started at Berkshire Hathaway. Six months later, he was at Real. In this conversation with Seth, Wyatt (Real Brokerage, Central PA) breaks down the "1982-style" training that pushed him to teach himself, the commission math that finally opened his eyes, the cold email to a Real agent that changed his mind, and why — as a brand-new agent — he was already convinced Real is where the industry is going.

    What You'll Learn

    Why a brand-new agent walked into Berkshire Hathaway and walked out to Real within six months. What "training" actually looks like at a legacy brokerage vs. how a self-taught agent builds their book in 2026. Why Real's core values don't lead with tech (they lead with "work hard, be kind") and what that signals about the culture. The specific commission math that broke it open for Wyatt — broker cut, brokerage franchise fee, and Zillow's 30%.

    Episode Breakdown

    • 1:10 — Intro
    • 1:53 — Meet Wyatt
    • 2:29 — 15 years in banking → real estate: the pivot
    • 3:25 — The "people helping people" credit union philosophy that carried over
    • 5:52 — Starting at Berkshire Hathaway — and why the family-friend broker made it the easy first choice
    • 6:48 — What "training" actually looked like — and why it wasn't going to work
    • 7:11 — "The training was: this is what a real estate agent in 1982 did"
    • 7:37 — Teaching himself: Tom Ferry, YouTube, killing the TV
    • 8:35 — The Facebook ad that led him to Sharan Sharma and Real
    • 9:53 — The commission math that broke it open: broker + Berkshire cut + Zillow's 30%
    • 10:35 — Cold-emailing random Real agents online — and the one who answered
    • 11:44 — Why Real's core values don't lead with tech (they lead with "work hard, be kind")
    • 15:31 — When Real went from scrappy startup to a legitimate destination
    • 17:04 — A week after Wyatt moved, his buddy emailed: "I'm following you"
    • 17:34 — "It doesn't feel like you're being sold a business"
    • 20:50 — Why Real has more offices than Compass — even as a "cloud brokerage"
    • 24:00 — No franchise boundaries. No turf wars. What actually changes when the model flips.
    • 25:00 — The 60% of revenue Real gives back to agents
    • 25:35 — Wyatt's advice for any agent considering the move
    • 26:09 — Wrap-up

    Why This Episode Matters

    Most agents interviewed on this show have 10, 15, 20 years in the business. Wyatt has months. That's the point. This is the conversation for anyone at a legacy brokerage right now wondering if the discomfort they feel is a training gap or a signal, and for anyone considering their first brokerage in 2026 asking, "How do I make this decision without regretting it a year from now?" Wyatt made the call fast — and this episode is exactly why.

    Resources Mentioned

    • Real Brokerage — Wyatt's home after leaving Berkshire Hathaway
    • Berkshire Hathaway HomeServices — Wyatt's first brokerage
    • Tom Ferry — the coaching brand Wyatt found via self-teaching after realizing his in-house training was thin
    • Sharan Sharma — Real Brokerage co-founder whose content Wyatt stumbled upon via a Facebook ad
    • Tamir (Real leadership) — mentioned on the webinar announcing Real hit 32,000 agents
    • Bree — the Real agent whose one-hour cold-email response changed Wyatt's mind
    • Compass acquiring Anywhere — Century 21, Berkshire Hathaway HomeServices, Coldwell Banker, Sotheby's (industry consolidation)
    • Real's core values: Work Hard, Be Kind + "We more than me"

    👇 Are you an agent who wants to actually talk shop?

    Seth takes a few open conversations a month with agents thinking about their next move — whether that's joining a team, switching brokerages, exploring Real Broker, or stress-testing the math on their current setup. No pitch. No pressure. Just an honest 30 minutes, agent to agent.

    📅 Book a chat: Make Your Own Key Podcast – Guest Interview - Seth Lejeune

    📲 Follow Make Your Own Key

    YouTube: Hit subscribe and turn on notifications

    Instagram: @‌makeyourownkey

    Spotify / Apple Podcasts: Search "Make Your Own Key"

    Your key. Your move.

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    27 分
  • From Party Buses to Real Estate: Quin Shalaway's Story | Make Your Own Key Ep.10
    2026/08/28

    Quin Shalaway started his career selling 40-foot party buses in Philadelphia before losing his backup job three weeks before his wedding — and turning to real estate as a last resort. Eight years and one long-running podcast later, he's built a sphere-driven, sarcasm-forward solo business at a Boyertown boutique brokerage and just launched The Shalloe Way Group. In this conversation with Seth, Quin (Legacy Real Estate, Boyertown PA) opens up about the 20% down myth killing home buyers, the desert-crossing metaphor he gives every new agent, why he refuses to build a team ("I'm in it for the red meat"), and the two things about people every agent has to accept to survive in this business.

    What You'll Learn

    Why sphere-of-influence still beats every paid lead source for consultative agents. Quin's contrarian take on the "you don't need 20% down" messaging that's flooded the industry — and why he thinks it's a disservice to an entire generation of buyers. The group model that lets him step away for family without ever running a "team." The question every agent should ask themselves before scaling: how much money do you actually need to make?

    Episode Breakdown

    • 1:06 — Intro
    • 1:52 — Meet Quin Shalaway
    • 2:26 — The Quintessential Real Estate Podcast — 7 years running, started 1 year into his career
    • 4:51 — From selling 40-foot party buses in Philadelphia to real estate
    • 5:13 — The two-weeks-in job that vanished — three weeks before his wedding
    • 6:43 — The conversation with his fiancée that put him in real estate
    • 8:33 — The family-friend broker who made him tour 30 houses in 5 days
    • 12:30 — Handing $15K to a brokerage in one month — and what that money could actually do
    • 16:03 — The 20% down myth that's still killing home buyers
    • 17:05 — Quin's hot take: "It's a disservice to tell a generation they don't need to save"
    • 23:24 — Advice for new agents: "Look at it like a desert you're trying to cross"
    • 28:22 — Why RE/MAX isn't designed for the brand-new agent
    • 30:51 — Starting The Shalloe Way Group after 8 years solo
    • 35:02 — The question every agent should ask: how much do I actually need to make?
    • 37:15 — The 33-year-old making $725K — and why Seth asked him "why?"
    • 44:41 — "I'm in real estate for the red meat" — why Quin refuses to build a team
    • 49:21 — When his broker pitches hourly compensation for agents
    • 1:00:40 — The two things about people you have to accept to survive this business
    • 1:02:57 — Wrap-up

    Why This Episode Matters

    Quin represents an under-covered kind of successful real estate agent — the solo, sphere-based operator who chooses freedom and family over volume. Whether you're just getting into real estate, wondering if you have to build a team to be considered successful, or trying to figure out how to design a business that actually fits your life, Quin's approach is one of the most honest agent philosophies you'll hear this year.

    Resources Mentioned

    • Legacy Real Estate — Quin's Boyertown, PA boutique brokerage
    • The Quintessential Real Estate (QRE) Podcast — Quin's client-facing podcast, 7 years and running
    • Moving Sucks Podcast — Seth's consumer-facing show, referenced in the conversation
    • RE/MAX Achievers (Collegeville) — Quin's first brokerage
    • Zillow, realtor.com, ISAs — lead sources Quin tested and mostly moved away from
    • The Shalloe Way Group — Quin's new group at Legacy (one agent partner + admin, brother coming on next)
    • Redfin's W-2 agent model — discussed as a cautionary case study

    👇 Are you an agent who wants to actually talk shop?

    Seth takes a few open conversations a month with agents thinking about their next move — whether that's joining a team, switching brokerages, exploring Real Broker, or stress-testing the math on their current setup. No pitch. No pressure. Just an honest 30 minutes, agent to agent.

    📅 Book a chat: Make Your Own Key Podcast – Guest Interview - Seth Lejeune

    📲 Follow Make Your Own Key

    YouTube: Hit subscribe and turn on notifications

    Instagram: @‌makeyourownkey

    Spotify / Apple Podcasts: Search "Make Your Own Key"

    Your key. Your move.

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