Make Your Message Stick
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Make Your Message Stick
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In this BNI Advantage episode, podcasting expert Jim McCarthy shares practical ways small business owners can clarify their message, build stronger referral relationships, and choose marketing channels that fit their strengths. Learn how to shape a memorable soundbite, measure marketing ROI, turn presentations into social clips, and get started with content using frequently asked questions.
Timed highlights:
00:00 Jim’s background in radio, voiceover, and podcasting
01:00 Simplifying your message so people remember what you do
03:30 Setting metrics and thinking realistically about marketing ROI
05:00 Asking better questions to build referral relationships
06:15 Turning BNI presentations into social media content
08:00 Using client feedback to sharpen your message
09:30 Getting started with podcasting and finding a niche
11:30 Choosing a platform and building content from FAQs
Find out more:
www.bnitennessee.com
Produced by:
https://www.itsyourshow.co/