What does it take to build a supplement brand around transparency, science, and trust? 💊🔬

Kat Schneider, Founder and CEO of Ritual, shares how her search for a prenatal vitamin she could trust inspired her to rethink what the supplement industry could look like. What began during her pregnancy grew into a company focused on traceable ingredients, third-party certifications, clinical research, and understanding not only what goes into a supplement, but how it works in the body.

Kat explains why Ritual built a traceable supply chain that allows consumers to see where ingredients come from and why they are included. 🌎 She also breaks down what consumers should look for when choosing supplements, including certifications from organizations like Clean Label Project, NSF, and USP, and why the phrase “clinically studied” does not always tell the whole story.

The conversation also explores the technology behind supplement delivery, including delayed-release capsules, Ritual’s beadlet-and-oil design, and systems designed to deliver certain ingredients where they can be better utilized by the body. 🧬 Kat shares how Ritual approaches product development through ingredient quality, sourcing, safety, delivery, and clinical research.

Looking ahead, Kat discusses the future of personalized health and the need for more research focused on women throughout different stages of life, including fertility, pregnancy, postpartum, perimenopause, and menopause. She also explains why emerging data from wearables and AI-driven recommendations will only be as valuable as the science behind them. 💡

Listen to the full conversation to hear how Ritual is combining science, transparency, and product innovation to rethink the future of supplements and women’s health. 🎧

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