In this episode, we chat with Luana, an Ely-based photographer who runs two businesses — traditional wedding and corporate photography, and a separate business in intimate portraiture and branding. She shares her path from learning photography with her father, going full-time three years ago, and the challenges of running a creative business.

Luana discusses authenticity in branding, setting boundaries with clients, and how her intimate portrait work helps people on body-confidence journeys by creating natural, unretouched images. She also talks about the Ely community and how listeners can find her work.

In this episode of Made in Ely, Cathrine chats with Jade Raymond, owner and director of PA Answer, about her journey from apprentice to business owner and how her team supports small businesses with call answering, diary and email management, and admin services.

They discuss practical tips for entrepreneurs such as trusting your intuition, building the right team, and outsourcing tasks to specialist providers to grow efficiently, and how PA Answer tailors services to different industries while maintaining a personal, human approach.

Jade also talks about life in Ely, team culture, recruitment, and plans for expanding specialised teams and premises; listeners are invited to try a free trial to see how PA Answer can help their business.

From Empty Rooms to New Beginnings: The Angels Foundation Story

In this episode, Caroline Deeprose, founder and CEO of the Angels Foundation UK, shares how a chance encounter led her to build a post-domestic abuse charity that provides furniture and long-term counselling to families starting over.

Caroline discusses the emotional and financial challenges survivors face, the gap in post-refuge support, the charity's growth and partnerships, and practical ways listeners and businesses can help.