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Mad Influence

Mad Influence

著者： Helen Saul
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We all know that marketers can have a bad rep. Let’s be honest, we’re one of the least trusted professions in the world, ranking somewhere alongside politicians and journalists at the bottom of every poll from the last few years. But what about the people who use their positions of influence to spread positive messages, entertain the world and make us all smile? This podcast speaks to some of these people about everything from inspiring social change to providing light entertainment to the world. Each week we’ll hear from a new guest about how we can all use our power more for good.

Hosted on Acast. See acast.com/privacy for more information.

Helen Saul マーケティング マーケティング・セールス 経済学
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  • Episode 1: Christopher Kenna - CEO of Brand Advance

    Episode 1: Christopher Kenna - CEO of Brand Advance
    2020/07/23

    Christopher Kenna, CEO and founder of Brand Advance (the industry’s first media network dedicated to global diversity) joins Mad Influence to talk about how we can use our power in the marketing industry for good. We cover everything from his move from the military to marketing after an explosion in Iraq led to him being medically discharged from the army, to his personal motivations for setting up a company which reaches consumers in a more equal way. We also have a little bit of a debate about the Facebook boycott, discuss targeting vs stereotyping and the successful campaign he recently ran for the NHS during Ramadan.

    This episode was recorded remotely at the start of July and does contain a couple of uses of racially offensive language when referencing hate speech online.

    Hosted on Acast. See acast.com/privacy for more information.
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