In network marketing, there’s a moment when you stop being just a distributor… and you quietly step into leadership. Not because of a title, not because of a rank — but because people start watching what you do, not what you say.

In this episode, we sit down with a seasoned leader to unpack the real lessons behind leadership in MLM. We talk about the first time they truly felt like a leader, the biggest mistake that shaped their journey, and the truth about motivating people who lose steam.

We also dive into the difference between corporate leadership and MLM leadership (spoiler: one relies on authority, the other relies on influence), how to develop new leaders in your team, and the toughest leadership moment they’ve ever had to face.

Plus, we close with their Top 3 Leadership Do’s and 3 Things to Avoid — simple, actionable behaviours you can apply today.

If you’re ready to grow beyond the basics and become the kind of leader people choose to follow, this episode is for you.

We are joined by MLM legebd Steve Critchley, 40+ years of wisdom shared.

social media can be rocket fuel for your network marketing business — or a complete trainwreck. The difference? Balance.

In this episode, I’m joined by the brilliant Nicola Evans — a married mum of two from South Wales who somehow juggles life as a full-time secondary school teacher, a slimming coach, and a senior-ranked network marketer. Nicola has been in the profession for 5 years, has built a thriving team, and is a consistent incentive winner — often smashing her targets from a sun-lounger on holiday.

Together, we dive into what not to post, how to turn likes into genuine conversations, and why authenticity beats spam every time. Nicola also shares how she stays consistent online while still keeping family first, and what’s working best on social platforms right now.

She’s living proof that you don’t need to sacrifice family time to succeed — just the right mindset, the right system, and a willingness to lead with heart.

👉 Tune in to hear practical tips, funny stories, and the strategies Nicola uses to inspire her team and grow her business.

This talk shares the journey of starting in network marketing, failing for nearly two years, and then discovering the importance of what you say rather than how hard you work. The breakthrough came when the speaker realised: other people in the same city, same economy, and same conditions were recruiting—so the only difference was their words. If people don’t like what you say, change what you say.

From there, the concept of the Four Colour Personalities is introduced—an easy way to understand people and adapt communication:

• Yellow (Helpers): Nurturing, caring, relationship-driven. They want to help others and feel connected.
• Blue (Fun-seekers): Life of the party, spontaneous, adventurous, short attention span. Motivated by travel, fun, and experiences.
• Red (Drivers): Leaders, competitive, decisive, want results fast. Motivated by achievement, power, and winning.
• Green (Analysts): Logical, detail-focused, cautious, prefer facts and data.

Most mistakes in network marketing come from speaking in our language instead of theirs. For example, telling a Yellow about profits will upset them, but talking about helping mums stay home resonates. Telling a Blue about spreadsheets is torture, but offering them an incentive trip has them signing up immediately. The skill is translation—speaking to people in their colour language without changing who you are.

Some practical ways to spot colours:

• Job (engineer = Green, social worker = Yellow, etc.)
• Free time (parties = Blue, spreadsheets = Green, charity work = Yellow, building business = Red).
• Listening carefully and asking simple questions helps identify them quickly.

Key lessons:

• You don’t have to be perfect. Even recognising colour types half the time gives you a huge advantage.
• Avoid thinking rejection means failure. Teach new team members to use soft phrases: “This may or may not be for you” or “Do you like saving money? Then we should talk.” These take away pressure and fear of rejection.
• Introverts can excel because listening reveals exactly how someone wants to be spoken to.

Examples of how colours clash:

• Two Reds = war.
• Two Blues = a permanent hangover.
• Two Greens = boring.
• Two Yellows = disappear to do missionary work. But when opposites talk, miscommunication happens (a Green with facts overwhelms a Blue; a Red’s bluntness makes a Yellow cry).

The secret is to create instant trust and rapport by stating facts both people believe:

• To Yellows: “Work supports family, but we miss family.”
• To Blues: “Work should be fun.”
• To Reds: “Owning a business earns big money.”
• To Greens: “A job risks all your income on your boss’s mood.”

For training, keep it simple:

1. Teach new recruits that rejection isn’t failure—it’s just offering an option.
2. Give them easy scripts like “This may or may not be for you.”
3. Use the four words: “Then we should talk.” (after asking, “Do you like saving money/looking younger/having more time off?”).

Ultimately, success in network marketing isn’t about hard selling. It’s about listening, translating into the other person’s language, and making it clear the business is simply an option that can improve their life.

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