This talk shares the journey of starting in network marketing, failing for nearly two years, and then discovering the importance of what you say rather than how hard you work. The breakthrough came when the speaker realised: other people in the same city, same economy, and same conditions were recruiting—so the only difference was their words. If people don’t like what you say, change what you say.

From there, the concept of the Four Colour Personalities is introduced—an easy way to understand people and adapt communication:

• Yellow (Helpers): Nurturing, caring, relationship-driven. They want to help others and feel connected.
• Blue (Fun-seekers): Life of the party, spontaneous, adventurous, short attention span. Motivated by travel, fun, and experiences.
• Red (Drivers): Leaders, competitive, decisive, want results fast. Motivated by achievement, power, and winning.
• Green (Analysts): Logical, detail-focused, cautious, prefer facts and data.

Most mistakes in network marketing come from speaking in our language instead of theirs. For example, telling a Yellow about profits will upset them, but talking about helping mums stay home resonates. Telling a Blue about spreadsheets is torture, but offering them an incentive trip has them signing up immediately. The skill is translation—speaking to people in their colour language without changing who you are.

Some practical ways to spot colours:

• Job (engineer = Green, social worker = Yellow, etc.)
• Free time (parties = Blue, spreadsheets = Green, charity work = Yellow, building business = Red).
• Listening carefully and asking simple questions helps identify them quickly.

Key lessons:

• You don’t have to be perfect. Even recognising colour types half the time gives you a huge advantage.
• Avoid thinking rejection means failure. Teach new team members to use soft phrases: “This may or may not be for you” or “Do you like saving money? Then we should talk.” These take away pressure and fear of rejection.
• Introverts can excel because listening reveals exactly how someone wants to be spoken to.

Examples of how colours clash:

• Two Reds = war.
• Two Blues = a permanent hangover.
• Two Greens = boring.
• Two Yellows = disappear to do missionary work. But when opposites talk, miscommunication happens (a Green with facts overwhelms a Blue; a Red’s bluntness makes a Yellow cry).

The secret is to create instant trust and rapport by stating facts both people believe:

• To Yellows: “Work supports family, but we miss family.”
• To Blues: “Work should be fun.”
• To Reds: “Owning a business earns big money.”
• To Greens: “A job risks all your income on your boss’s mood.”

For training, keep it simple:

1. Teach new recruits that rejection isn’t failure—it’s just offering an option.
2. Give them easy scripts like “This may or may not be for you.”
3. Use the four words: “Then we should talk.” (after asking, “Do you like saving money/looking younger/having more time off?”).

Ultimately, success in network marketing isn’t about hard selling. It’s about listening, translating into the other person’s language, and making it clear the business is simply an option that can improve their life.

https://bigalbooks.com/