PPC Isn’t a Silver Bullet: Winning with Conversion, Tracking & Smarter Offers (ft. Mike Marshall, Evolution Digital)In this episode, Mike Marshall from Evolution Digital discusses why PPC can’t “fix” a business and the common misconception that more traffic alone solves growth. He explains how effective Google Ads work now extends beyond the platform into competitor analysis, landing page and conversion rate optimization, and better tracking, especially for long, multi-touch journeys and call-led inquiries. Mike shares his path into PPC from e-commerce, his frustration with bloated agency models, and why businesses should demand ownership of their ad accounts and data. The conversation covers attribution challenges, SERP coverage with SEO and paid working together, Google’s reduced search-term visibility, offer improvements like stronger return policies, and cautious AI use that still requires human validation. Mike also notes emerging channels and shifting platform behaviours while emphasizing fundamentals, budgets, and realistic expectations.00:00 No Silver Bullet00:16 Meet Evolution Digital00:49 Fixing PPC Agency Bloat03:36 PPC Beyond The Platform05:23 Landing Pages And Quality Score06:46 How Mike Got Started10:26 Advice For New Advertisers12:46 Agency Red Flags And Ownership15:05 AI Hype And Validation18:23 Neurodivergence And Learning22:07 Creative Versus Data Brains30:19 Attribution For High Ticket Sales36:28 Call Tracking And Data Quality37:46 SEO And Paid Together39:46 Hidden Search Terms And Winners41:14 Offer Tweaks That Win Auctions42:11 Risk Reversal Policies42:49 Google Crawlers and SEO Signals45:45 AI Overviews and Clickless Search47:44 Beyond Google Ad Channels54:02 Brand Awareness and Halo Effect01:00:50 AI in PPC Workflows01:06:36 Learning Tools and Guardrails01:11:40 Future of PPC and In-Housing01:15:12 Biggest PPC Misconceptions01:17:39 LLM Ads and Wrap Up

The Episode was recorded by https://recognisemedia.com/ for ⁠Manchester SEO⁠

The episode was sponsored by: Brownies were Supplied by Bele Brownies: https://www.belebrownies.com/ ⁠⁠⁠

George Morrison (Recognise Media) on Social Media Marketing, Trends, TikTok Growth & Building a Creative AgencyOn tour at Cheshire Podcast Studio, the host interviews George Morrison of Recognise Media (formerly Flownamix), the long-time behind-the-camera producer of the podcast, about his agency’s work in social media marketing, video, photography, drone, and podcasting. George shares his path from music at university to graphic design, gaming/streaming success during COVID, and building a business from long hours and boredom, including early growth from filming Macclesfield’s Barnaby Festival. He explains why he dislikes chasing trends, arguing success comes from understanding why a format works, especially the first 3–4 seconds, plus pacing and structure. He critiques marketers who focus on self-promotion, emphasizes community interaction and holistic marketing (website, reputation, targeting), discusses followers vs reach and watch time, and outlines Recognise Media’s current retainers, sports event production, and plans to keep growing the team and operations.00:00 Marketers And Trends00:39 Podcast Tour Intro01:28 Recognise Media Explained02:39 From Music To Media03:48 Shower Breakfast Origins05:10 Gaming Clips Going Viral06:00 What Makes Streams Work08:08 Creative Arts Career Gap10:02 Performance And Presence12:27 Starting Flownamix16:10 Why Clients Choose Us19:05 Efficient Content Creation20:01 Followers Misconception21:22 Friends vs Followers22:03 Reach Beats Follower Count23:06 Podcast Idea to Reality23:26 Creative Problem Solving25:26 TikTok Shop Roadblocks27:08 Why Content Fails28:43 Fix The Business First30:44 Trends And The Hook33:17 Phone Versus Pro Camera35:34 Agency Workload Breakdown37:47 Building The Business39:28 Wrap Up And ThanksThe Episode was recorded by Recognise Media: https://recognisemedia.com/⁠ for ⁠Manchester SEO⁠ The episode was sponsored by: Brownies were Supplied by Bele Brownies: https://www.belebrownies.com/ ⁠⁠⁠

Helen Tudor on Honest Marketing, Effortlessly Attracting New Clients, and LinkedIn Growth - Ep 107Podcast host James welcomes entrepreneur Helen Tudor (https://helentudor.online/), whose free five-day LinkedIn challenge helped him land a client after redundancy just before COVID. Helen shares her path from grey-hat SEO link building at a Manchester start-up to running a successful digital agency, then closing it after burnout, cashflow shocks, and realizing she disliked agency life and people management. She explains how candid honesty helped her win clients, how she shifted into scalable online education, and how she built a large paid community, earning over £3 million and becoming known as “the LinkedIn woman,” before feeling unfulfilled and seeking a “second mountain.” Helen advocates simple, non-spammy growth: add the right people, engage publicly, post content, and sell clearly, plus a “who do you know who” referral strategy. She now focuses on expert identity, ideal client clarity, and putting the “soul” back into business.00:00 Honesty Over Tactics00:19 Why Helen Is Here02:41 A Pub Meetup Story03:48 Early SEO Startup Days07:14 Single Mum LinkedIn Breakthrough08:52 Selling With Radical Honesty11:57 Agency Success And Burnout13:25 Closing The Agency Chapter19:06 Training And FIFO Offers22:03 Gold Rush To Second Mountain29:16 Post Lockdown Cashflow Reality31:51 No More Lazy Outreach34:48 Scaling LinkedIn Growth Agency35:33 Marketing Basics Never Change36:33 Why Skip Personal DMs40:01 Me First Business Mindset42:46 Pick Channels You Enjoy44:23 Who Do You Know Launch49:33 Advice To Younger Self51:54 AI Podcast And Opportunity56:41 Let Kids Choose Their Path01:00:22 Future Plans And The Book01:04:55 Flow State Content Strategy01:08:48 TV Appearance And Wrap UpThe Episode was recorded by Recognise Media: https://recognisemedia.com/⁠ for ⁠Manchester SEO⁠

The episode was sponsored by: Brownies were Supplied by Bele Brownies: https://www.belebrownies.com/ ⁠⁠⁠