Thinking about expanding your Amazon business beyond the U.S.? In this episode of Lunch With Norm, international expansion expert Alexandra Ramirez reveals why smart Amazon sellers are scaling faster, spending less, and facing almost no competition in certain European markets.

You’ll learn:

- Why the UK, Germany, and France are the easiest and most profitable markets to enter.

- How to navigate VAT registration, compliance, and cross-border logistics.

- The truth about Pan-EU FBA and how it can help you sell in up to 7 countries with only 2 VAT numbers.

- Common mistakes sellers make with EPR eco taxes, labeling, and cultural localization.

- Real examples of sellers who discovered their products were already being resold overseas—without their knowledge.

With over 500 million online shoppers in Europe and lower market saturation compared to the U.S., the opportunity for growth has never been bigger. Allie breaks down the step-by-step process for entering new marketplaces, from conducting keyword research to tailoring your listings for cultural differences in each country. You’ll also hear about the hidden costs and compliance traps that can shut your listings down if ignored, and how the right strategy can make European expansion profitable from day one.

Timestamps

00:00 Why Amazon Sellers Are Struggling in the U.S.

02:18 The 2025 Global Expansion Playbook

05:17 500 Million Untapped Customers

08:00 UK & Germany: The Gateway Markets

10:36 The Costliest Compliance Mistakes

13:12 UK Packaging Rules Demystified

15:43 Relabeling & Forecasting Pitfalls

19:32 Why 7-Figure Sellers Rely on CPAs

22:24 Escaping China Manufacturing Risks

24:54 The Wheel of Kelsey Giveaway

29:56 European Expansion Logistics

32:20 How Long It Really Takes

35:14 Cultural Localization Secrets

38:20 Pro Tools for Market Research

41:31 Realistic Launch Timelines

43:53 Should You Expand Yet?

This episode is a must-watch for Amazon sellers, creative directors, and ecommerce marketers looking to future-proof their content strategy in 2025 and beyond.

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This episode is brought to you by Flat World Network:

Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.

💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/

______________________________________

Sponsors:

Sellerboard - https://sellerboard.com/?p=02091

ConnectCash - https://connectcash.io/

Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa

Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0

Flat World Network - https://flatworldnetwork.com/

HONU Worldwide - https://honuworldwide.com/

Marketing Misfits - https://marketingmisfits.co/

Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL

Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm

📌 Subscribe for weekly insights from the top minds in ecommerce, Amazon, and AI innovation.

What if you could create scroll-stopping video ads without a studio, expensive shoots, or even real people?

🔥Try sellerboard, a profit tracking tool, for free for 2 months! - https://sellerboard.com/?p=02091

In this episode of Lunch With Norm, we're diving deep into how AI-powered UGC ads are changing the game for Amazon and DTC brands. 🚀 John Gargiulo, founder of AirPost.ai and former SVP at BlueStacks, breaks down how top brands are scaling their ad creative fast using AI agents, human-AI workflows, and custom personas. He shares real examples of video ads created with nothing but prompts—and how they’re outperforming traditional content.

We also explore:

- Why polished ads no longer convert like they used to

- How UGC and AI together boost conversions on Amazon

- Prompting tips and custom GPT hacks that actually work

- AI agents vs. automations in ad production

- What creators and marketers need to know now to stay competitive

Timestamps

00:00 AI UGC Ads Are Taking Over

02:37 Why Most AI Ads Still Suck

05:38 The AI “Uncanny Valley” Problem

08:54 Real Humans Still Needed in AI

11:11 Why AI Video Still Frustrates Creators

13:57 AI Agents: The Missing Link?

16:52 Controlling AI Messaging & Brand Voice

19:33 Kevin King on Smart Seller AI

22:13 AI vs Human Authenticity in Content

24:25 Shocking AI Ad: Crying Over Weight Loss?

27:15 Sellerboard: Know Your Real Profit

29:55 IKEA Model: AI Ads on a Budget

32:31 Automation vs AI: What’s the Difference?

36:24 How Companies Are Adopting AI Right Now

39:32 Real AI Content Examples You Must See

42:18 Giveaway Winner + Episode Recap

This episode is a must-watch for Amazon sellers, creative directors, and ecommerce marketers looking to future-proof their content strategy in 2025 and beyond.

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This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/

______________________________________

Sponsors: Sellerboard - https://sellerboard.com/?p=02091

ConnectCash - https://connectcash.io/

Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa

Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0

Flat World Network - https://flatworldnetwork.com/

HONU Worldwide - https://honuworldwide.com/

Marketing Misfits - https://marketingmisfits.co/

Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL

Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm

📌 Subscribe for weekly insights from the top minds in ecommerce, Amazon, and AI innovation.

AI isn't coming... it's here. And if you're an Amazon seller still doing business like it's 2022, you’re about to get replaced.

🔥Try sellerboard, a profit tracking tool, for free for 2 months! - https://sellerboard.com/?p=02091

Norm and Kevin's AI Workshop - https://book.stripe.com/fZufZh2kVcph7Bza6rcwg0P

In this Lunch With Norm episode, Kevin King drops the harsh truth: only 1 in 3 Amazon sellers will survive the AI shift in the next few years. We break down exactly how AI is changing Amazon PPC, product listings, and shopper behavior—and why most sellers have no idea what's coming. Since 1989, Kevin King been at the forefront of direct marketing, Amazon selling, and internet marketing. His cutting-edge strategies and extensive experience have empowered thousands.

You'll learn:

- Why Amazon may soon take full control of your PPC campaigns

- What Agentic AI and AEO (Answer Engine Optimization) mean for your listing traffic

- How to prepare your brand for AI-generated product pages and search results

- Why YouTube, press releases, and Reddit are the new ranking battlegrounds

- The tools Kevin is using for automation, LLMs optimization, and content syndication

- Why most AI content is trash—and how to rise above the noise

- How one press release ranked for 130+ keywords

- What sellers need to start doing right now to protect their business from irrelevance

Timestamps

00:00 How AI Is Taking Over Amazon

03:36 Why Amazon Sellers Should Be Worried

07:26 The Future of Amazon Search

10:53 What Is LLMS.txt

14:12 Reviews, Trust Signals & AI Ranking

17:50 Why AI-Generated Video Fails

20:37 Creating Human-Level Quality

23:30 SEO vs AEO 26:26 Using RSS Feeds

29:55 Smart Next Steps for AI Adoption

33:04 Automation vs AI Agents

36:30 Press Release Hacks

40:29 Kevin’s Favorite AI Video Tool

43:31 Posting Daily YouTube Shorts with AI

46:50 Understanding the 5 Levels of Buyer Awareness

50:22 Exclusive Access: The AI Workshop for Sellers

💥 This episode isn't just a wake-up call. It's a roadmap. If you're serious about thriving as an Amazon seller in 2025 and beyond, you need to watch this now.

📅 Watch the replay of the AI Workshop mentioned in the episode at: https://billiondollarsellers.media

______________________________________

This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.

💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/

______________________________________

Sponsors: Sellerboard - https://sellerboard.com/?p=02091

ConnectCash - https://connectcash.io/

Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa

Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0

Flat World Network - https://flatworldnetwork.com/

HONU Worldwide - https://honuworldwide.com/

Marketing Misfits - https://marketingmisfits.co/

Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL

Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm

On this episode of Lunch With Norm, Norm sits down with Liz Saunders, the founder of Fluencer Fruit, to uncover what brands get wrong about influencer marketing and what actually drives results in 2025.

Liz breaks down how she helps eCommerce brands build real relationships with creators, why short-term UGC deals fall flat, and how to scale influencer partnerships with data, not guesswork. You’ll also hear how Fluencer Fruit uses first-party performance data to match brands with the right TikTok and Amazon creators. If you’re a brand owner tired of chasing virality and ready to build influencer systems that convert, this one’s for you.

You’ll learn:

- How to build long-term influencer partnerships

- Why most brands fail at creator outreach

- How Fluencer Fruit uses data to match brands and creators

- The difference between paid UGC and real influence

- How to set up systems for scalable, trackable influencer growth

Timestamps

00:00 – Why Content Still Drives Sales

03:05 – Smart Branding Tips for Amazon Sellers

07:01 – How to Find the Right Creator

10:20 – Boosting Brand Awareness with UGC

13:05 – Why Mid-Size Creators Perform Best

15:54 – Getting Influencers to Engage

19:20 – What Makes a Quality Influencer

22:10 – How Commission Stacking Works

25:48 – Sponsored by Sellerboard

29:06 – Using Creator Connection for Growth

32:03 – What Motivates Creators to Launch

35:58 – Dealing With Cease & Desist Orders

39:32 – Do Influencer Videos Still Work?

43:38 – Increasing Customer Touchpoints

47:36 – How Long Does Success Take?

51:22 – Final Thoughts with Liz Saunders

______________________________________

This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.

💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/

______________________________________

Sponsors: Sellerboard - https://sellerboard.com/?p=02091

ConnectCash - https://connectcash.io/

Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa

Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0

Flat World Network - https://flatworldnetwork.com/

HONU Worldwide - https://honuworldwide.com/

Marketing Misfits - https://marketingmisfits.co/

Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL

Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm #InfluencerMarketing #LunchWithNorm #LizSaunders

In this episode of Lunch With Norm, we sit down with Kashif Zafar, a leading voice in AI automation and eCommerce strategy, to explore how AI agents are revolutionizing the way Amazon sellers operate in 2025.

Kashif shares real-world use cases of deploying AI agents to handle everything from customer service and inventory planning to ad optimization and keyword strategy — giving sellers back their time while increasing profit margins. You’ll hear how smart sellers are no longer treating AI as just another tool — they’re building systems that think, adapt, and scale with their business.

Kashif breaks down the mindset shift required to win in today’s AI-driven landscape, how to delegate decision-making to machines without losing control, and the major mistakes sellers are still making with automation. This isn’t just about ChatGPT — it’s about intelligent systems that run your backend, protect your margins, and help you scale faster than ever before.

If you're still trying to keep up with manual tasks, inconsistent VA teams, or outdated SOPs, this episode will show you what’s possible when you leverage next-generation AI tools built for Amazon sellers.

Learn what’s working now, what’s coming next, and how to future-proof your business before it’s too late. Whether you're an FBA seller, DTC brand, or eCommerce agency, this conversation is packed with high-level insights, tools, and tactical ideas you can implement today.

Timestamps

00:00 – Amazon Ads Are Changing

02:37 – AI Innovation for Sellers

05:30 – AI as Digital Teammate

09:15 – Smart Brands Using AI

11:58 – AI Agents at Gentex

14:38 – How Agents Are Built

17:53 – Life as an AI Founder

20:46 – GenAI Use Cases

24:03 – Retailers Adopting AI

27:45 – Future of AI Agents

30:50 – Testing AI Tools

35:23 – Tool Selection Tips

40:35 – AI Image Optimization

43:58 – AI & Amazon Flywheel

47:13 – Live Audience Questions

50:01 – Getting Started With AI

______________________________________

This episode is brought to you by Flat World Network:

Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.

💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________

Sponsors: Sellerboard - https://sellerboard.com/?p=02091

ConnectCash - https://connectcash.io/

Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa

Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0

Flat World Network - https://flatworldnetwork.com/

HONU Worldwide - https://honuworldwide.com/

Marketing Misfits - https://marketingmisfits.co/

Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL

Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm

In this episode of Lunch With Norm, conversion strategist Matt Kostan shares how a single main image change led to a $19,000 revenue boost — and why most Amazon sellers are leaving money on the table by treating their images like an afterthought.

Sign up for our Newsletter - https://lwn.news

Our guest is a serial entrepreneur, speaker and brand creator. He’s created multiple 7 figure brands and launched 8 successful Kickstarter projects all based on the power of shopper feedback. His work has been featured in Forbes, Business Insider and Entrepreneur.

Matt breaks down:

- His 5-step formula for creating high-converting Amazon images

- The psychology behind scroll-stopping thumbnails

- A/B testing tools like ProductPinion and PickFu

- Why copywriters and designers need to work together

- Common listing mistakes sellers make in 2025

Timestamps

00:00 – How AI Is Transforming Amazon Ads in 2025

02:49 – Why ProductPinion Is a Game-Changer for Listing Optimization

05:47 –  Main Image Testing

09:58 – The Free Image Check Tool Every Seller Should Use

13:10 – What Makes Shoppers Click

17:29 – How GenSpark Is Fueling AI-Driven Content

20:17 – What 19pine.ai Can Do for Amazon Sellers Right Now

23:02 – Next Level Pixeling App

29:23 – Emailing US vs EU

32:09 – Where AI Tools Are Headed

35:11 – What Airlines Can Teach Us About Amazon Marketing

38:17 – Predicting the Future of Online Shopping & Conversion

40:46 – Dorian’s New App That Could Replace Your Tool Stack

44:50 – The Best Tool for Winning Amazon Images

47:41 – How to Connect with Matt + Free Resources

How to build trust and conversions through subtle design changes If you're selling on Amazon and want to increase conversions without increasing ad spend, this episode is a must-watch.

👉 Perfect for Amazon sellers, DTC brands, and listing optimization agencies.

______________________________________

This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.

💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________

Sponsors:

Sellerboard - https://sellerboard.com/?p=02091

ConnectCash - https://connectcash.io/

Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa

Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0

Flat World Network - https://flatworldnetwork.com/ HONU Worldwide - https://honuworldwide.com/

Marketing Misfits - https://marketingmisfits.co/

Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL

Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm #AmazonFBA #LunchWithNorm #MattKostan

Is your product launch failing — even with great reviews, PPC, and a killer offer? It’s not you. It’s Amazon’s AI. Lunch with Norm Newsletter - https://lwn.news

In this episode, we expose how Amazon’s new AI-driven search model is silently burying new product listings. Launch Lab founder Colin Raja reveals why your listings might be invisible, and what data-driven strategies are working right now. Whether you're prepping your first launch or fixing a failed one, this episode will change how you launch forever.

🔍 What you'll learn:

- Why Amazon’s EQR + NLP changes killed old launch tactics

- How backend data can destroy your ranking (even if the product is great)

- Real strategies from 150+ successful launches

- Why your PPC might be failing — and how to fix it

- Launch phases & persona targeting that actually work in 2025

This episode is sponsored by:

Sellerboard - https://sellerboard.com/

Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa

Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0

Flat World Network - https://flatworldnetwork.com/ HONU Worldwide - https://honuworldwide.com/

Marketing Misfits - https://marketingmisfits.co/ Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL

Timestamps

00:00 – Think Launching on Amazon Is Easy? Think Again

02:40 – Why Data-Driven Launches Beat Hacks Every Time

05:56 – The Anatomy of a Failing Product (Case Breakdown)

09:06 – How Crappy Listings Get Updated Without You Knowing

11:59 – Why Great Products Still Fail to Rank

14:40 – Amazon’s AI Algorithm Explained (EQR + NLP Models)

17:37 – The Secret to Beating Amazon Support: Ask THIS

20:41 – Image Strategy: Value Buyers vs. Pro Buyers

24:12 – Boosting Conversions by Targeting Buyer Personas

26:50 – Success Leaves Clues: Colin’s Launch Formula

29:59 – Forget Product Launches. Launch Keywords Instead

33:38 – How Amazon Search Mirrors Google’s AI Changes

38:06 – Should You Ever Pause Your PPC Campaigns?

41:09 – How to Cut PPC Without Killing Your Ranking

44:15 – Amazon’s Hidden Flat File & Browse Node Secrets

46:57 – Why Flat Files Break Listings (And How to Fix Them)

👇 Drop a comment with “I subscribe” and I’ll reply personally!

This episode is brought to you by Flat World Network:

Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.

💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/

In this episode of Lunch With Norm, entrepreneur and investor Colin Campbell shares how he built multiple 8–9 figure internet businesses — from domain name empires to hosting giants and now SaaS tools for creators.

He talks about:

- How to build brands with recurring revenue

- Lessons from launching .Club Domains and selling to GoDaddy

- Creator economy trends and the rise of NoteGPT

- The right way to raise funding and attract investors

- Why brand story and trust are critical in today’s market

Whether you're a SaaS founder, startup builder, or content creator, Colin delivers gold on turning ideas into scalable online businesses in 2025 and beyond.

Timestamps:

00:00:00 - Startup Foundation

00:03:38 - Entrepreneur Journey

00:06:42 - Liquidity Control

00:09:33 - Turn On A Dime

00:12:40 - Test and Fail More

00:15:59 - Lean Into Success

00:19:14 - Kickstarter Test

00:22:17 - E-Commerce Brand

00:25:35 - Wealth Creation

00:28:37 - Entrepreneur Learn

00:32:51 - Affiliate Marketing

00:36:17 - E-commerce Vendor ️

00:39:18 - Runner's World Awards

00:42:12 - Know Your Audience ‍‍

00:44:59 - AI Music Creation

00:48:50 - AI Imagination Limit

This episode is brought to you by Flat World Network:

Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.

💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/

Sponsors:

Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0

Flat World Network - https://flatworldnetwork.com/

HONU Worldwide - https://honuworldwide.com/

Marketing Misfits - https://marketingmisfits.co/

Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL

Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm 👉 Subscribe for more insights from founders, investors, and ecom experts.