エピソード

  • Grassroots Marketing the Earley Way: How This Attorney Punches Above His Weight in The Big City

    Grassroots Marketing the Earley Way: How This Attorney Punches Above His Weight in The Big City
    2026/07/15
    Chris Earley runs a mid-sized personal injury law firm with an out-sized impact in Boston, one of the biggest, most competitive legal markets around, without trying to out-spend the giants. His approach: go narrow instead of broad. He calls it the centipede method, and it's exactly what it sounds like: hyperlocal radio, community sponsorships, a name he's leaned into hard, and a brand built on being different rather than being the biggest. Conrad and Chris get into the tension between brand-building (the long game) and direct response (the "I need clients this month" game), why knowing your numbers matters more than knowing every marketing channel, and why Chris still runs PPC even with a strong brand. Plus: his favorite tools, and what it actually means to compete with yourself instead of everyone else. Catch Chris live at the Lunch Hour Legal Marketing Summit, August 11-13 in Nashville. -Connect with Chris on LinkedIn: https://www.linkedin.com/in/bostonpersonalinjurylawyer/ -Tickets! The LHLM Summit is just around the corner. Don't regret missing the best show in legal for 2026: lunchhourlegalmarketing.com/registration -Thank you to the hippest sponsors on the proverbial block: CallRail, Lawmatics, Juvo Leads, and ALPS Lawyers Malpractice and Law Firm Insurance! Chapters 00:00 – Introduction 00:54 – Intro: Meet Chris Earley, Competing Mid-Size in a Big Boston Market 02:15 – Being Different: Leaning Into the Earley Name and Authentic Branding 03:13 – Competing With Earley, Not Everyone Else 04:57 – The Centipede Method: Going Narrow and Deep Instead of Wide 06:36 – Hyperlocal Radio and the Local Content Flywheel 09:46 – Playing the Long Game: Brand Spend vs. Short-Term Cash Needs 11:20 – Know Your Numbers: The 80/20 Metrics That Matter 12:27 – Turning Off-Practice-Area Leads Into a Win 16:24 – The Weekly Email: Giving Value to "Competitors" 18:52 – Omni-Channel Marketing: Running PPC and Brand Together 20:22 – Favorite Tools: Speed AI, Lead Docket, and CallRail
    続きを読む 一部表示
    26 分
  • Serving Up Super Summit FOMO

    Serving Up Super Summit FOMO
    2026/07/08
    On the fence about coming to the Lunch Hour Legal Marketing Summit? Gyi and Conrad would feel absolutely terrible if you missed out, but this episode will help get you there. ----- Last Year’s Lunch Hour Legal Marketing Summit was ah-mazing. We had so many awesome attendees and speakers, and this year promises to be even better. To whet your appetite for even more delicious legal marketing tidbits, Gyi and Conrad highlight some of their favorite moments from the 2025 Summit, dishing out marketing trainwrecks, ways to recognize bad agency behavior, how to feed the AI machine, and more. We just know you’d love to be with us August 11-13 in Nashville. Sign up now! – Lunch Hour Legal Marketing Summit Listen Next: r/LHLM: Reddit Feeds the AI MACHINE Connect: Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok r/LHLM
    続きを読む 一部表示
    32 分
  • The LHLM Summit Is Coming. Here’s a Taste.

    The LHLM Summit Is Coming. Here’s a Taste.
    2026/07/01
    The Lunch Hour Legal Marketing Summit is coming. To Nashville. In August. This week on Lunch Hour Legal Marketing, Conrad and Gyi sit down with two of the speakers headed to the LHLM Summit (August 11-13, Acme Feed & Seed, Nashville) for a preview of what's on the agenda. First, Mary Ellen Murrah of Vista Consulting makes the case for why the face of your law firm matters, and why a sea of middle-aged white guys on your website is leaving money on the table. Then, intake expert Kerri Coby White gets tactical on AI, key metrics, comp structure, and why the robots should stay off your phones. Two great conversations. Two very good reasons to get to Nashville. Get your tickets to the Lunch Hour Legal Marketing Summit at https://lunchhourlegalmarketing.com/registration/. Thank you to our sponsors: Juvo Leads, Lawmatics, CallRail, and ALPS Legal Malpractice Insurance and Law Firm Insurance!
    続きを読む 一部表示
    32 分
  • How To Spend $100K

    How To Spend $100K
    2026/06/24
    You just received $100,000 from the Marketing Fairy. Now, how do you turn that into clients? With a smart marketing budget guided by Gyi and Conrad’s keen-witted tactics, of course! And later, the guys explain how to invest in community events and grow your brand affinity. ------ To continue to gain more clients and profits, you need to spend your marketing budget wisely. Now, while we know the size of your firm will affect the size of your budget, let’s take a careful look at how Gyi and Conrad would advise you to deploy a $100K marketing spend over the course of 12 months. From direct response to networking to SEO to content creation and more, the guys talk about what’s important, what’s not, and how to prioritize your magical marketing dollars over the course of a year. Later, a listener asked a question about sponsoring a rodeo! Gyi and Conrad have plenty of insights into how investing in events and sharing your passions helps your law firm become a well-known, appreciated business in the community. Yee haw! The News: Well, Conrad sure is surprised—Reddit continues to be a major search choice for the masses: Google May 2026 Core Update: Reddit Up, YouTube Down. This just dropped: Legal Client Experience Report 2026 | Case Status, and while lots of folks are satisfied with their legal outcomes, far less would actually recommend their lawyer. What gives? CX Summit 2026, we applaud you for not accepting pay-to-pitch speakers at your conference. Keep on keeping it classy. In contrast to the meager AI search data from Google, Bing appears to be offering a much more robust set of insights: New AI Visibility Insights in Bing Webmaster Tools: Intents, Topics, Citation Share, Compare. Make Summer More Fun: Come see us in Nashville 8/11-8/13 at the LHLM Super Summit! Listen Next: How Much Marketing is Enough? Connect: Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok r/LHLM
    続きを読む 一部表示
    51 分
  • Law Firm Finance for Dummies

    Law Firm Finance for Dummies
    2026/06/17
    Money talks (and so should your P&L). This week, the guys are getting fiscal. Conrad and Gyi bring in two heavy hitters. First up, Leah Miller, fractional CFO and Founder of Firmly Profits, sits down with Conrad and Gyi at the PILMMA Super Summit and breaks down what your finances actually say about your marketing. The big (and predictable) surprise? Most firms are undercapitalized and under-measured. She and the guys dig into the real benchmarks: what healthy marketing spend looks like (you're probably low), what KPIs a CFO actually cares about, and why doubling your intake means nothing if your average case value is tanking. Consider this Chapter One. Then, Josh Porte from Holland & Knight demystifies the MSO model in plain English in a conversation recorded at Vista Consulting Team's A Seat at the Table event. If you've been nodding along to private equity conversations while secretly Googling "what is Rule 5.4," it's time to get schooled. Josh walks through how money flows between a law firm and an MSO, where the ethical guardrails actually live, what rollover equity means for sellers, and why the management services agreement you sign today might be with you for the next 20 years. Minimum. Advanced material, but we believe in you. Whether you're running a tight PI shop or eyeing an acquisition, this episode is a masterclass in treating your law firm like the business it actually is. No yellow book required.-Want to hear more from our guests? They’re on LinkedIn (and they’re real people, not AI!): Connect with Leah Miller; Connect with Josh Porte. -We learned so much at A Seat at theTable that we created a page on our website dedicated to it. Listen to all the interviews, and enjoy the enlightening conversations as much as we did: https://lunchhourlegalmarketing.com/private-equity-law-firms-the-mso-guide/ -We are now less than two months away from The Lunch Hour Legal Marketing Summit! Check out our speakers, agenda, and register on our website.-A roaring ‘thank you’ to our incomparable sponsors: Juvo Leads, Lawmatics, CallRail, and ALPS Legal Malpractice and Law Firm Insurance! Chapters 00:00 Intro 03:23 Leah Miller: How Much Should You Spend on Marketing? 06:27 KPIs & Metrics CFOs Actually Care About 08:19 Financial Benchmarks for Law Firms 11:13 Brand vs. Non-Brand Spend & Regional Variability 12:08 Borrowing to Grow: Acquisition Financing 14:58 AI, Offshore Staffing & the Impact on Labor Costs 15:55 Modeling Finances Around Big Outlier Cases 17:06 What to Look for in a Fractional CFO 19:00 Josh Porte: Rule 5.4 & the MSO Structure Explained 21:12 Josh's Role at Holland & Knight 21:58 What Makes a Great MSO Transaction 23:24 The Gray Areas: Intake, Case Acceptance & Rule 5.3 25:50 How Money Flows: Fixed Fees vs. Cost Plus (No Revenue Splits) 27:56 Where AI Software Lives in the MSO Structure 29:44 Growth Through Acquisition: The Buy-and-Build Playbook 32:29 Operating Agreements, Non-Competes & Rollover Equity 35:58 Management Services Agreements: Terms & Lock-In 37:05 EBITDA Multiples, Multiple Arbitrage & Equity Value Creation 40:17 PE Fund Timelines & Exit Horizons
    続きを読む 一部表示
    42 分
  • AI Search Data Turns to the Dark Side

    AI Search Data Turns to the Dark Side
    2026/06/10
    Google Search Console is serving up AI search impressions… and we’re not impressed. But first, good ol’ email marketing campaigns are more effective than you might think! ------ Email marketing is often pretty underrated, but, with the right finesse, it’s a great way to stay in touch with your people and grow your business. Gyi And Conrad share email best practices and key business objectives to help you make good use of this inexpensive, but advantageous, marketing tool. Later, some data is better than no data right? Right? Or, is AI search sliding down the slippery slope to minimal marketing accountability? Zeroing in on today’s first news item, the guys dig deep into the ways AI features track impression data, taking a particularly hard look at its imperfections. But, is there still hope? Gyi and Conrad share practical ways to analyze the data available to you to attempt to shine some light on the efficacy of your law firm marketing in AI search. The News: Google’s newest offering really wants to sound like it’s giving some helpful AI search segmentation, but it’s pretty embarrassingly basic. – Introducing Search Generative AI performance reports in Search Console Win a trip to the LHLM Super Summit!!! Learn how: The Lunch Hour Legal Marketing FIFA Pool || FIFA World Cup 2026 Contest Our good friends at Lawyerist are doing their annual Website Competition, and they’ve found that new AI-created sites are pretty substandard and—shocker—dealing with security issues. Don’t forget! Google is opting you in for call recordings on JULY 1 if you currently have that as ‘unselected’. Take appropriate action, folks. Podcast Appearances: Un-Billable Hour – Seat At The Table: Getting an “A+” in Client Satisfaction Lawyerist – AI for Law Firm Growth: Building Smarter Systems and Better Business Decisions, with Conrad Saam Championing Justice: A Personal Injury Podcast – PART 1: Why Legal SEO Isn’t Dead, But Most Law Firm Marketing Is and PART 2: Why Legal SEO Isn’t Dead, But Most Law Firm Marketing Is Answering Legal – Lunch Hour Except the Law? Conrad & Gyi on How Clients ACTUALLY Find Your Firm Make Summer More Fun: Come see us in Nashville 8/11-8/13 at the LHLM Super Summit! Listen Next: What is AI Visibility, Anyway? Connect: Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok r/LHLM
    続きを読む 一部表示
    49 分
  • Conversations From ‘A Seat at the Table’: Inside the Private Equity Shift

    Conversations From ‘A Seat at the Table’: Inside the Private Equity Shift
    2026/06/03
    Everyone's talking about MSOs. But this isn't really a conversation about MSOs. This week on Lunch Hour Legal Marketing, Conrad Saam and Gyi Tsakalakis take you inside Vista Consulting's "A Seat at the Table" event, where lawyers, operators, bankers, and investors gathered to wrestle with the biggest structural shift in legal in a generation. Conrad and Gyi went with one agenda: filter through the PE noise and find out what all of this actually means for law firm marketing. What they found was more interesting than the headlines. Law firms are being evaluated as branding and marketing companies. Outside capital is chasing firms with diversified case acquisition, strong community relationships, and operational sophistication. And the firms that still can't track cost per case, attribute a lead, or explain their marketing mix? They're increasingly invisible to the people writing the checks. Three guests. Three very different seats at the table. Rob Bordonaro of Nager Romaine & Schneiberg brings a Fortune 50 operator's eye to a legal industry he describes as years behind on process, technology, and leadership development, and explains why that gap is exactly what makes this moment interesting. Jonathan Hawkins of Law Firm GC has brokered these deals from both sides. He breaks down growth capital, why law firm mergers fail, and why private equity has started describing law firms as branding and marketing companies first. Chad Dudley of Dudley DeBosier built the deal that put MSOs on the map for personal injury firms. He explains true cost per case, what makes a firm worth partnering with, why brand means something different than awareness numbers, and why depending on a single marketing channel is just waiting for a failure. If you've been watching this space and wondering what it actually means for your firm's marketing strategy, this is the episode. More LHLM If you want to hear all of our full-length conversations from A Seat at the Table, there’s a space for that! Head over to Private Equity & Law Firms: The MSO Guide - Lunch Hour Legal Marketing to find out more about what we learned and hear the conversations. Thank you to our sponsors: Juvo Leads, Lawmatics, CallRail, and ALPS Legal Malpractice Insurance Want more Gyi and Conrad in your work week? Join us for Office Hours, live every Thursday at 1 PM ET on LinkedIn. We’re starting a Slack Community. Want in? Come on over! The Lunch Hour Legal Marketing Summit is coming to Nashville this August! Will you heed our call and get your tickets? The clock is ticking… Secure your tickets: https://lunchhourlegalmarketing.com/registration/ Chapters 00:00 The 3 Marketing Themes Lawyers Should Watch 03:25 Ohio’s Largest Workers’ Comp Firm Explores MSOs 05:28 Why Legal Is “Years Behind” Other Industries 06:47 Outside Operators Are Changing Law Firms 08:38 The CMO & Leadership Gap in Legal 10:06 Economies of Scale in Legal Operations & Marketing 11:32 Will MSOs Actually Improve Client Experience? 13:13 Jonathan Hawkins on PE Interest in Law Firms 14:45 Fear, Growth Capital & the PE Opportunity 15:57 What “Growth Capital” Actually Means for Law Firms 17:58 Why PE Sees Law Firms as Marketing Companies 18:46 Equity Opportunities for Non-Lawyer Talent 19:45 The Operational Reality of Law Firm Consolidation 19:46 Why Law Firm Mergers Fail (and How to Avoid It) 20:57 Marketing Challenges Inside Consolidated Firms 22:05 Economies of Scale for Advertising & AI 23:05 Chad Dudley: How Dudley DeBosier Pioneered the MSO Model 25:35 How an MSO Actually Accelerates Case Growth 26:50 True Cost Per Case: The Marketing Metric Most Firms Miss 29:34 What Makes a Firm an Attractive MSO Candidate 31:56 Why Brand Matters More Than Awareness Numbers 34:59 Brand vs. Direct Spend: How to Think About Your Marketing Mix
    続きを読む 一部表示
    40 分
  • What is AI Visibility, Anyway?

    What is AI Visibility, Anyway?
    2026/05/27
    If your marketing agency is telling you they can deliver your law firm visibility in AI search, they might be selling you a bunch of hogwash. Come for the rest of the “Top 10 Things that Piss Off Gyi & Conrad,” stay for their sage insights on marketing questions from PILMMA Super Summit 2026. ----- Howdy, dear listeners! Gyi and Conrad met up in San Antonio for a Texas-sized showdown with the latest AI-slop-marketing-nonsense. They hash out “AI visibility” (quotations for skepticism, folks), chat with the good people on the PILMMA conference floor, and answer a few pressing questions—leaving just enough time to ride off into the glorious orange sunset. The News: Well, they’re saying this is the biggest thing to happen in search in 25 years: Google Shifts to AI Search, Heralding Major Change in How People Use the Internet. So, what’s the sitch? Catch Lunch Hour Legal Marketing on the road! LHLM Super Duper Summit (of course!) Listen Next: Help, My Law Firm is Stuck! – Should I Expand Practice Areas or Locations? Connect: Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok r/LHLM
    続きを読む 一部表示
    45 分