Mindset coaching, hypnotherapy, and the psychology of entrepreneurship. Why fear, self sabotage, and the shift from employee to founder hold most people back from starting or scaling a business.

Valentina DeFerrari is a certified hypnotherapist, former registered nurse, and licensed massage therapist who works with entrepreneurs on the mental blocks stopping them from taking action. She joined Ben and Jon to break down what is actually happening in your brain when you know what you need to do but still cannot make yourself do it.

They get into fear of failure vs fear of success, why procrastination is a nervous system response, how the employee to entrepreneur identity shift trips people up, the difference between dirty fuel and clean fuel motivation, and how to manage your emotional capacity before you burn out.

Find more on Valentina and how you can connect with her:

https://therewiredmind.cohere.live/about

https://www.instagram.com/therewiredmind_hypnosis

Business is simple. People are lazy.

https://lowbarpod.com/

Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership

Sponsor:

KetoneAid Ke4 — Tastes terrible. Isn't cheap. Will make you uncomfortably productive.

Grab yours at https://ketoneaid.com/lowbar for free shipping — the flow state in a bottle that lets me get more done in 2 hours than most people do all day.

Timestamps:

00:15 — What is a Mindset Coach?

03:15 — Valentina's background and purpose

07:22 — How she got to be a certified hypnotherapist

09:14 — Normalizing emotions

10:16 — Fear of failure and success

13:35 — What 'doing the work' means

19:35 — Shifting from employee to entrepreneur or leader

27:45 — Self-esteem and what to do with it

31:30 — What is your why?

38:46 — Finding a mindset coach

48:50 — Setting limits on emotional capacity

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#lowbarpodcast #Entrepreneurship #BusinessTalk #Founders #Podcast #Mindset #SelfSabotage #BusinessGrowth #Leadership

Service business owners and small business entrepreneurs leave money on the table every single day. Ben's barber cuts hair for Minnesota Vikings players but doesn't use it as marketing. No social proof, no price increases, just missed revenue opportunities.

Some business owners tested the fear. A massage therapist raised prices after Ben coached her and showed the demand would still be there. She did it and saw no decline. A pet supplement business added $10 to every product with zero drop in sales. A Thai restaurant using gift certificates to drive repeat visits. Some operators hesitate when demand proves they can charge more. Others lean into it and grow.

Inside: pricing psychology, surge pricing, mobile premium services, and retention tactics that can help create immediate return visits.

Business is simple. People are lazy.

https://lowbarpod.com/

Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership

Sponsor:

Sleep like you’re dead (in a good way).

Grab yours at https://SwitchSupplements.com/lowbar

Use code LOWBAR for $10 off Killswitch — the sleep aid for people who can’t stop thinking about business.

Timestamps:

00:20 — Renting Rooms in Building for Businesses

06:08 — Raising Prices and Overcoming Fears

12:15 — Brainstorming Revenue Levers To Pull

17:05 — Building a Story

26:50 — Missed Opportunities for Small Businesses

28:18 — Gift Certificate Idea for Repeat Customers

35:43 — Charging Fees Turn People Away?

42:55 — Shiny Object Syndrome

46:20 — Power of Saying 'No'

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Facebook — https://www.facebook.com/LowBarPod

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#LowBarPodcast #Entrepreneurship #BusinessTalk #Founders #Podcast #Liquidation #Reselling #Ecommerce #SideHustle #OnlineBusiness #FlippingBusinesses

Nick Loper has interviewed more side hustlers than anyone alive. 700 episodes, 24 million downloads, and today he shares the business ideas that blew his mind the most.

Nick, Jon, and Ben look at side hustles you've never heard of: turning free items into premium products, memberships that help people do chores they already hate, everyday commodities repositioned as luxury goods, and real estate plays that require almost zero money down.

Nick also reveals how his podcast generates $10-20k per month in sponsorships, where he finds the most interesting entrepreneurs to interview, and why he thinks public domain content is massively underrated. If you think all the good business ideas are taken, you need to hear these stories.

Find Nick Loper at https://www.sidehustlenation.com/ and get your curated playlist at hustle.show

Business is simple. People are lazy.

https://lowbarpod.com/

Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership

Sponsor:

KetoneAid Ke4 — Tastes terrible. Isn't cheap. Will make you uncomfortably productive.

Grab yours at https://ketoneaid.com/lowbar for free shipping — the flow state in a bottle that lets me get more done in 2 hours than most people do all day.

Timestamps:

00:15 — The Side Hustle Guy

01:48 — Favorite side hustle story

04:20 — Side hustle using public domain radio shows

13:57 — Postcard advertising model

22:41 — Luxury firewood business

28:00 — Waiter to Glamping Millionaire

32:50 — The Side Hustle Show

34:57 — Sponsorship revenue from The Side Hustle Show

47:16 — Finding guests for episodes

*Follow us on Social*

*Instagram* — https://www.instagram.com/lowbarpod/

*Facebook* — https://www.facebook.com/LowBarPod

*X* — https://x.com/LowBarPodcast

*TikTok* — https://www.tiktok.com/@lowbarpodcast

#LowBarPodcast #Entrepreneurship #BusinessTalk #Founders #Podcast #SideHustle #NickLoper #BusinessIdeas #OnlineBusiness #PassiveIncome