High ticket closing is a skill in online business that can generate real income without starting a company, running ads, or building products. Why do some people choose closing over starting a business, and why has it quietly become one of the most valuable skills in entrepreneurship for people who want leverage without ownership?

Kayvon Kay talks with Ben and Jon about how closers convert qualified leads for businesses that already have demand. What makes companies trust closers with their revenue, and why does conviction matter more than scripts?

Closers work remotely, sell proven offers, and focus entirely on revenue while avoiding the operational headaches of running a company. For the right person, closing can outperform starting a business in speed, focus, and upside.

Find out more about Kayvon Kay here — https://www.kayvon.com/

Sponsor:

Sleep like you’re dead (in a good way).

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Use code LOWBAR for $10 off Killswitch — the sleep aid for people who can’t stop thinking about business.

Timestamps:

00:00 — Joys of remote closing

01:20 — What is a closer?

05:45 — Closing vs traditional sales roles

12:15 — Do the hardwork and invest

25:27 — Don't shoot so low

31:20 — Will you do the work?

39:30 — Wealth Triangle

43:30 — Changes in closing

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This episode builds a 75 Hard framework for business. It is about discipline, consistency, and momentum instead of motivation and hacks. If you care about business, entrepreneurship, ecommerce, or building real mental toughness, this conversation is for you.

Business 75 Hard rules:

1. Daily ask — One direct revenue ask every day

2. Daily content — Post one piece of content every day on one channel

3. Stimulus free time — Intentional thinking time with no inputs

4. Track one KPI manually — On paper, every single day

5. Daily business cleanup — Remove friction and loose ends

6. Daily uncomfortable ask — Reach out to people who can move your business forward

What Business 75 Hard can produce in the 75 days:

75 asks more than most founders do in years

75 content posts that sharpen your thinking

75 uncomfortable asks that force breakthroughs

75 KPIs that remove guesswork

75 cleanups that systemize your business

Sponsor:

KetoneAid Ke4 — Tastes terrible. Isn't cheap. Will make you uncomfortably productive. 

Grab yours at https://ketoneaid.com/lowbar for free shipping — the flow state in a bottle that lets me get more done in 2 hours than most people do all day.

Link to 75 Hard with Andy Frisella Podcast Episode — https://open.spotify.com/episode/1tDHTAgvqC6BVeHL9Fedha?si=5wnErahXTg-YV9nb9e1ccg

Timestamps:

00:25 — What is Andy Frisella's 75 Hard

11:50 — Idea to start Business 75 Hard

16:21 — Daily Ask

20:45 — Daily Content

27:55 — Stimulus-Free Time

35:16 — Track One KPI

41:15 — Daily Business Cleanup

44:53 — Daily Uncomfortable Ask

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New Year’s resolutions fuel a massive business built on optimism, failure, and predictable human behavior.

Ben and Jon walk through the hidden economy behind fitness apps, diet challenges, planners, habit trackers, and self improvement products that surge every January. They explain how platforms already know exactly when users will fail, why that failure is expected, and how it becomes a feature of the business model. Using real data from apps and search trends, they show how predictable drop off turns into recurring revenue year after year.

This is not a motivation episode. It is a business episode about incentives, psychology, and monetization. Once you see how these models work, you will recognize the same mechanics in subscriptions, ecommerce offers, challenges, and seasonal launches everywhere.

Sponsor:

Sleep like you’re dead (in a good way).

Grab yours at https://SwitchSupplements.com/lowbar

Use code LOWBAR for $10 off Killswitch — the sleep aid for people who can’t stop thinking about business.

Timestamps:

00:00 The economy built on New Year’s optimism

03:50 Why most resolutions fail by day 19

07:35 How apps know exactly when users quit

12:20 Vision boards and packaged motivation

17:10 Shock bracelets and forced habit change

22:40 Dry January and diet challenges explained

28:35 The real business behind self improvement

34:20 How this model applies to ecommerce

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