Mindset coaching, hypnotherapy, and the psychology of entrepreneurship. Why fear, self sabotage, and the shift from employee to founder hold most people back from starting or scaling a business.

Valentina DeFerrari is a certified hypnotherapist, former registered nurse, and licensed massage therapist who works with entrepreneurs on the mental blocks stopping them from taking action. She joined Ben and Jon to break down what is actually happening in your brain when you know what you need to do but still cannot make yourself do it.

They get into fear of failure vs fear of success, why procrastination is a nervous system response, how the employee to entrepreneur identity shift trips people up, the difference between dirty fuel and clean fuel motivation, and how to manage your emotional capacity before you burn out.

Find more on Valentina and how you can connect with her:

https://therewiredmind.cohere.live/about

https://www.instagram.com/therewiredmind_hypnosis

Business is simple. People are lazy.

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Timestamps:

00:15 — What is a Mindset Coach?

03:15 — Valentina's background and purpose

07:22 — How she got to be a certified hypnotherapist

09:14 — Normalizing emotions

10:16 — Fear of failure and success

13:35 — What 'doing the work' means

19:35 — Shifting from employee to entrepreneur or leader

27:45 — Self-esteem and what to do with it

31:30 — What is your why?

38:46 — Finding a mindset coach

48:50 — Setting limits on emotional capacity

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