エピソード

  • Can Running Influencers Be Trusted? Raziq Rauf on Journalism vs. Paid Promotion

    Can Running Influencers Be Trusted? Raziq Rauf on Journalism vs. Paid Promotion
    2026/10/13
    Raziq Rauf has spent more than 20 years working in journalism, from covering music to building his own running media platform, Running Sucks, and writing the book This Is Running. He joins Jon to unpack the increasingly blurry line between journalism, ...
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    47 分
  • From 24 SKUs to 3,500 Retailers: How Joe Earley Built Tifosi and Keeps Evolving

    From 24 SKUs to 3,500 Retailers: How Joe Earley Built Tifosi and Keeps Evolving
    2026/10/06
    Joe Earley co-founded Tifosi Optics more than 20 years ago after spotting a gap in the market for high-quality eyewear at an accessible price. What started with 24 SKUs has grown into a brand carried by thousands of retailers around the world. Joe join...
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    53 分
  • Why Salomon Is Going All In on All-Terrain Endurance

    Why Salomon Is Going All In on All-Terrain Endurance
    2026/09/29
    Salomon has long been synonymous with trail and mountain sports, but the brand’s ambitions in endurance are getting much bigger. Erin Cooper, Director of Marketing for Performance and Sportstyle at Salomon North America, joins Jon for a conversation ab...
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    50 分
  • Why Growing a Brand Isn’t About Beating the Competition

    Why Growing a Brand Isn’t About Beating the Competition
    2026/09/22
    Dan Lampard is Chief Commercial and Operating Officer at Science in Sport (SiS), where his background in finance meets a lifelong interest in sport and performance. Recorded at SiS headquarters in Blackburn, England, Dan shares how he thinks about buil...
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    54 分
  • Why NNormal Hires Trail Runners and Builds From Inside the Community

    Why NNormal Hires Trail Runners and Builds From Inside the Community
    2026/09/15
    Sito Luis spent more than two decades at Camper before an idea born during the pandemic eventually brought him together with Kílian Jornet to launch NNormal. Now, as CEO, he’s helping build a trail running brand around authenticity, durability, and a g...
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    49 分
  • What Makes a Brand Stand Out When the Products Are Basically the Same

    What Makes a Brand Stand Out When the Products Are Basically the Same
    2026/09/08
    What makes someone choose one brand over another when the products themselves aren’t all that different? Brian Button joins Jon to talk about brand strategy, authenticity, and what companies can learn from his time helping build brands like Lyft, DoorD...
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    58 分
  • How Roll Recovery Built a Global Brand on Word of Mouth, Grit, and Zero Outside Capital

    How Roll Recovery Built a Global Brand on Word of Mouth, Grit, and Zero Outside Capital
    2026/09/01
    Jeremy and Adriana Nelson did not set out to build a company. Jeremy was a mechanical engineer tinkering in his garage with rollerblade wheels. Adriana was a professional runner from Romania training twice a day at altitude in Boulder. When Jeremy coul...
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    1 時間 12 分
  • What UTMB Gets Right About Supporting Women Beyond the Podium

    What UTMB Gets Right About Supporting Women Beyond the Podium
    2026/08/25
    Karen Merlin on UTMB, women’s trail running, and growing the sport sustainably. Karen Merlin, elite athletes and inclusion programs manager at UTMB, joins Jon to talk about how UTMB is evolving its race ecosystem, how athlete feedback drives change, an...
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    46 分