What if growing your real estate business on social media didn’t require fancy equipment, complicated editing, or even showing your face?

In this episode of REAL SOUTH AGENTS, Jamie Knight sits down with Louisiana Realtor Brandie Love Baudin to break down the simple social media strategy that has helped her build a following of roughly 15,000 people while serving small-town Louisiana.

Brandie’s strategy? Become a Local Tourist.

Connect with Brandie on Instagram: https://www.instagram.com/its.brandielove/

Connect with Brandie on Facebook: https://www.facebook.com/brandie.luv

Connect with Jamie: www.Calendly.com/JamieKnight

Follow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTS

Follow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTS

How REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDN.

Instead of filling her feed with nothing but listings and sales posts, Brandie started highlighting local restaurants, boutiques, businesses, homes, and the communities she serves. Many of her videos don’t include her face or even her voice—just simple vertical clips shot on her phone.

And those videos are turning into real estate business.

Brandie shares how people relocating from New Jersey, military families PCSing to Louisiana, buyers, and sellers have discovered her through Facebook, Instagram, and TikTok.

In this episode, we break down:

• How to become the “local tourist” in your real estate market • Why local business videos can attract future buyers and sellers • Brandie’s simple two-second clip filming strategy • How she creates home tours using only her phone • Why you DON’T have to show your face to get started • How she uses Facebook, Instagram, TikTok, and Stories differently • Why shareable local content can outperform traditional real estate posts • How to turn social media attention into actual real estate conversations • Why consistency matters more than complicated content

Just start. The time is passing anyway. Post the video.

REAL SOUTH AGENTS brings you conversations with Realtors throughout the South who are building businesses differently, serving their communities, and sharing strategies you can actually put to work.

If this episode helps you, share it with another agent who needs to hear it.

Chapters

00:00 Introduction and guest background

01:14 Brandy's journey from law enforcement to real estate

04:24 Using social media to build her real estate brand

06:34 Pivoting from community content to real estate marketing

08:55 Creating simple, effective real estate videos

12:15 How social media attracts clients from different demographics

16:40 The algorithm's hunger for local content

18:34 Step-by-step guide to filming real estate videos

22:02 Repurposing content and maximizing reach

23:42 Using AI and questions to generate content ideas

27:08 Consistency and community engagement as growth strategies

31:02 Encouragement for new and struggling agents

33:42 Final tips and connecting with Brandy