Host: Sean Barber – https://www.linkedin.com/in/seanrbarber/ – He/Him

In this episode of Search With Sean, I’m joined by a panel of experienced local SEO experts to discuss how local search is changing, the growing impact of AI and what businesses should be focusing on to improve their local visibility today.

Joining me for this discussion are:

Darren Shaw – https://www.linkedin.com/in/darrenshawwhitespark/

Greg Gifford – https://www.linkedin.com/in/greggifford/

Joy Hawkins – https://www.linkedin.com/in/joyhawkins/

Daniel Brooks – https://www.linkedin.com/in/danielmbrooks/

Dayna Lucio – https://www.linkedin.com/in/dayna-lucio-90749028/

The panel discuss:

- What's changed most in local SEO over the last 12 months

- AI Local Packs and the changing Google search results

- Why reviews, recency and review diversification matter

- How AI is changing the local customer journey

- Google vs ChatGPT and other AI platforms for local search

- Why traditional local SEO is no longer enough

- Building visibility across websites, listings, social platforms and third-party sources

- Local content strategies for both traditional and AI search

- Brand and entity consistency across different platforms

- What businesses should prioritise in local SEO today

Topics covered include:

- Google Business Profiles and Local Packs

- AI search and local visibility

- Google vs ChatGPT for local discovery

- Reviews, review recency and third-party review platforms

- Multi-location and enterprise local SEO

- Awards and third-party recognition

- Local content and audience pain points

- FAQs, query fan-outs and content freshness

- Entity and brand consistency

- Local listings and citations

- Measuring local SEO beyond rankings and clicks- The changing local customer journey

⭐ Special offer from Darren Shaw / Whitespark

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Thank you to our partners:

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