『Liz on Biz® with Liz Theresa』のカバーアート

Liz on Biz® with Liz Theresa

Liz on Biz® with Liz Theresa

著者： Liz Theresa
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 Liz Theresa helps you launch and build online businesses they love! This weekly podcast helps entrepreneurs overcome the mental, financial, and emotional hurdles of starting or scaling a business by sharing personal stories and valuable pieces of advice from guest experts. Liz on Biz® covers topics including but not limited to life, lifestyle, the choices you make, finding your purpose, personal brand advice, copy, writing professionally, copywriting, blogs, blogging, branding, going viral, content creation, social media, and online marketing.© 2024 Liz Theresa 出世 就職活動 経済学
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  • E391 – Kristen Nolan – Be Our Guest (If You’re Ready)

    E391 – Kristen Nolan – Be Our Guest (If You’re Ready)
    2025/11/24
    Kristen Nolan has built her career on a simple truth: authentic connection drives results. With over a decade in corporate sales and account management across tech and retail, she now leverages that relationship expertise as a Senior Client Account Manager at Interview Valet, where she transforms podcast interviews into strategic revenue engines. Kristen doesn’t just book guest spots—she architects comprehensive interview marketing campaigns. She identifies target audiences, aligns messaging with host demographics, and builds conversion funnels that turn listeners into leads and customers. Her MBA from American Military University, earned while supporting her military spouse Josh through multiple relocations, taught her to execute under pressure and adapt strategies quickly. When she’s not crafting podcast marketing strategies, you’ll find Kristen cheering her son at football games, supporting her oldest daughter at lacrosse matches and cheer competitions, or wrangling her youngest daughter around Tampa with their rescue dog, Fifi. Connection powers everything she does—professionally and personally. Download Episode Transcript Episode Summary In this episode, Liz welcomes Kristen Nolan from Interview Valet for a candid and insightful conversation about podcast guesting, visibility, and how to actually convert those appearances into measurable business results. Kristen shares her expertise on being intentional with your podcast strategy, why not all exposure is equal, and how aligning your message with the right audiences is key. Sprinkled throughout the episode are fun anecdotes about motherhood, Dr. Seuss, and even tips for making podcast interviews less nerve-wracking! Key Topics Covered The Magic of Podcast Guesting: Kristen explains how Interview Valet helps business owners turn podcast interviews into revenue—not just visibility. Learn the difference between being everywhere vs. being in the right place.Strategic Visibility: Why simply saying “yes” to every podcast isn’t effective, and how audience alignment and messaging matter for real business growth.Conversion Funnels for Podcasts: Kristen walks through her method of offering listeners a “small yes, medium yes, and a heck yes” — structuring calls to action to maximize engagement from interviews.The Importance of Preparation: Tips for being a gracious, well-prepared guest and why relationships and respect for the host matter in the podcasting community.Remote Work and Military Spouses: Kristen shares the unique aspect of Interview Valet’s largely remote team (with many military spouses!), and how that supports both the business and the staff.When You’re Ready to Pitch Yourself: Advice for business owners on how to know when you’re ready for podcast guesting, and the importance of clarity around your audience and messaging.Podcast Guest Success Stories: Real examples of clients who turned podcast interviews into major business wins through effective strategy and follow-through. Fun Moments Liz and Kristen bond over Dr. Seuss books and the joys (and chaos) of motherhood.Lively stories about pet rescue, kids’ snacks, and life as a military family.Liz’s “hard-hitting” questions about cost, readiness, and common guest faux pas.Behind-the-scenes of Interview Valet’s team culture and upcoming plans for podcast conferences. Resources & Freebies Interview Valet Guest Page: interviewvalet.com/kristen Grab a free Podcast Interview Audit, download Tom Schwab’s book Podcast Guest Profits, and connect with Kristen online.Book a Discovery Call with Interview Valet’s team to learn more about launching your podcast guest strategy. Connect with the Guest Kristen Nolan: Interview Valet – Kristen’s Page (Links to social, free resources, and booking.) Sponsor Women’s Business League Quick Takeaway: If you’re ready to get serious about growing your business through podcasting, focus on quality over quantity, have a strategy, and show up as your authentic self—because marketing is a service.
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  • E390 – Susan Leahy – No More Useless Meetings

    E390 – Susan Leahy – No More Useless Meetings
    2025/11/17
    Susan Leahy, MA, CSP is a dynamic and inspiring speaker, trainer, and coach with over 20 years of experience transforming leaders and boardrooms. As the founder of Robert’s Rules Made Simple, she has trained and coached more than 10,000 board members and meeting chairs across North America, giving them the skills and confidence to run healthy, effective, and … Continued
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  • E389 – Dina Rezvanipour – PR with 3D Glasses

    E389 – Dina Rezvanipour – PR with 3D Glasses
    2025/11/10
    Dina Rezvanipour, Founder and President of 3d Public Relations & Marketing, is a graduate from the University of Southern California with a B.A. in Communications. Dina got her start at Fox Studios in the diversity development department, where she helped establish the writers program and organized talent showcases. Dina was at Fox for 6 years before she landed a position at the premiere public relations firm, Distinctive Assets. As the Vice President of Distinctive Assets, she handled all aspects of PR for the company, and was their talent wrangler for the official backstage gift lounges for shows such as; the GRAMMY Awards, Country Music Awards, Latin GRAMMY Awards, Andre Agassi Grand Slam Charity Event, American Music Awards and Teen Choice Awards. Dina moved to New York City in 2011, to further her career in PR and Marketing and launched 3d Public Relations in January 2012. Dina also started her own charity in 2010 called Generation Philanthropy. Generation Philanthropy is a non-profit 501c3 dedicated to raising awareness and funds for charitable programs both locally and internationally in need of support Episode Overview Liz welcomes Dina Rezvanipour, the founder of 3D PR Marketing, for a candid conversation about PR, branding, authenticity, and running a modern agency that aligns with your personal passions. The pair dive into what makes 3D PR different, the importance of authentic visibility, and how to know when you’re really ready for publicity. Download Episode Transcript Topics Covered About 3D PR Marketing: Dina introduces her full-service PR agency, specializing in beauty, wellness, hospitality, and lifestyle brands. She describes their blend of traditional PR (print, online, TV, events, influencers) and why events—especially their 3D Wellness Retreat—are at the heart of their strategy.The Power of Retreats: Dina shares the inspiration behind the 3D Wellness Retreat, which focuses on finding purpose and letting go of limiting beliefs. She curates each event with experts who’ve helped her personally, making these retreats both impactful and deeply personal.Origin of “3D”: The name comes from Dina’s desire to look at brands (and people) from all angles—never just one dimension. Fun fact: it’s also a nod to her family, where she, her mom, and her brother all have names starting with “D”.Authenticity in PR and Marketing: Dina and Liz discuss “vanity PR” versus meaningful visibility. They emphasize how authenticity is non-negotiable for long-term success; being visible is only valuable if your message is true to you.When are you “ready” for PR? Dina believes two things are essential: you must be mentally (and energetically) ready to grow, and you need a solid, functional website as your foundation. Without these, PR efforts are wasted.Navigating Client Relationships: Why Dina opts for quality over quantity when choosing clients, and how she believes deeply in having a real, personal connection with those she works with. She prefers a small, mighty team and deeply values client retention and involvement.Industry Insights: Dina shares the realities of PR—rejection, ghosting, and constant “asking”—and the thick skin required to succeed. She debunks misconceptions about PR being all about ego, explaining that even “bad press” can have its value if handled authentically.Working Globally: 3D PR works with clients worldwide, many of whom Dina has never met in person—a testament to the power of referral and the importance of building long-term, trust-based relationships. Memorable Quotes “You have to love what you do in PR, because it’s so stressful—you need real passion for your clients.” — Dina“Visibility without authenticity or a message is just vanity marketing.” — Liz“Even bad press is still press…you want people talking about you.” — Dina“Quality over quantity, always.” — Dina Connect with Dina Rezvanipour & 3D PR Marketing Website: 3dprmarketing.comDina on Instagram: @dinarezvanipour3D PR Marketing on Instagram: @3dprmarketing For Listeners If you’re thinking about PR, Dina recommends making sure you’re genuinely ready to grow and that your online presence is rock solid. If you want to brainstorm or get a sense of how PR can work for your brand, don’t hesitate to reach out to Dina!
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