If you’ve ever started a business because you wanted more freedom, only to discover that you’ve actually created another job for yourself, this episode is for you. This week I’m joined by Karen King, the Escapepreneur, who has travelled to more than 60 countries and spent the last 10 years building a business and lifestyle that gives her the freedom to choose how, when and where she works. Karen shares how a cake decorating business, a drawing from her three-year-old daughter and a holiday in South America eventually led to her family selling their house and travelling the world.

We talk about what it really takes to build a freedom business, including getting clear on who you help, the problem you solve and the one offer you want to focus on. Karen explains why trying to do too many things at once can leave business owners permanently distracted, and why good systems and automation can make such a difference. We also talk about the tech headache that comes from having different platforms for email, websites, funnels, courses and customer management, and how simplifying your systems can give you back valuable time.

And because this is Live & Linking, we couldn’t talk to Karen without getting into LinkedIn. We finish with a little LinkedIn post roast, where I look at one of Karen’s posts and explain why showing more of herself could help people get to know, like and trust her. There’s plenty here for anyone who wants to build a business around their life rather than build their life around their business.

Timestamps

00:00 Welcome
01:19 Meet Karen
03:11 From cake decorating to travelling the world
07:09 Building income while travelling
11:16 Creating a freedom business
13:01 Biggest business mistakes
14:29 The problem with too many platforms
17:35 ESC Hub
20:00 Running a business from anywhere
22:21 Turning your skills into a freedom business
23:39 Karen’s favourite country
27:21 The LinkedIn post roast
28:30 Showing more of yourself
31:17 Connect with Karen

Guest contact details

Karen King
Email: karen@escapepreneur.com
Phone: +52 334 828 4567
Website: https://escapepreneur.com
Website: https://eschub.com
LinkedIn: https://www.linkedin.com/in/karen-e-king

Connect with Ashley

LinkedIn: https://www.linkedin.com/in/ashley-leeds-15-minute-guy/
Website: https://15mins.day/WHY
Live & Linking Hub: https://just.15mins.day